Rascasse Audience Intelligence

Dell Target Market in Brazil

A data profile of the people who buy, follow and care about Dell in Brazil — modelled from more than twelve digital signal sources. Dell has an estimated audience of 3,898,146 people in Brazil.

#2among Computer / hardware in Brazil#142among Brand in Brazil#112in Technology & Electronics

The average Dell fan in Brazil is 39.7 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.

Top brand affinities include Electronics, OneDrive, Google Drive, with strongest over-indexing on Electronics (1.85× the country average).

Demographically, the Dell audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Dell fan in Brazil is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Electronics.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dell profile in Brazil.

Audience size
3.9M
in Brazil
Gender
42.7%♀
57.3% male
Age
39.7
average years
Country rank
#1743
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dell

42.7% are female, 57.3% are male, average age 39.7.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Dell audience in Brazil
MetricValue
Female42.7%
Male57.3%
Average age39.7
Estimated audience size3,898,146
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Dell audience in Brazil
Age bracketShare%
16-1918%
20-2921%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Dell audience comes from Brazil.

Worldwide audience distribution share by country for Dell
CountryShare
United States14.5%
Brazil11.7%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dell audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Dell customers by region in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~300K1.44×
02Espírito Santo~100K1.35×
03Rondônia~40K1.28×
04Federal District~80K1.26×
05Mato Grosso~90K1.20×
06Santa Catarina~200K1.19×
07Tocantins~30K1.12×
08São Paulo~1M1.10×
09Minas Gerais~400K1.07×
10Mato Grosso do Sul~60K1.03×
11Sergipe~40K1.01×
12Acre~10K1.00×
13Rio Grande do Norte~60K0.95×
14Pernambuco~200K0.94×
15Paraíba~80K0.93×
16Amapá~10K0.93×
17Goiás~100K0.91×
18Alagoas~50K0.91×
19Pará~100K0.90×
20Rio de Janeiro~300K0.89×
21Paraná~200K0.86×
22Bahia~200K0.85×
23Maranhão~80K0.84×
24Ceará~100K0.80×
25Roraima~9K0.79×
26Piauí~40K0.78×
27Amazonas~50K0.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dell audience
#·InterestCategoryAffinity×
01Round Rock, TexasTravel & Leisure16.45×
02Michael DellBusiness & Career9.86×
03Acer Inc.Technology & Electronics5.29×
04LenovoTechnology & Electronics3.84×
05Supercell (video game company)Games3.10×
06Office 365Technology & Electronics2.75×
07OneDriveTechnology & Electronics2.51×
08Eclipse (software)Technology & Electronics2.45×
09Banco SafraBusiness & Career2.19×
10HostingerTechnology & Electronics2.09×
11SebraeBusiness & Career1.99×
12Google DriveTechnology & Electronics1.90×
13MoodleTechnology & Electronics1.89×
14ElectronicsTechnology & Electronics1.85×
15LaptopTechnology & Electronics1.82×
16TramontinaBusiness & Career1.78×
17GitHubInternet & Social Media1.63×
18RobloxGames1.62×
19XP InvestimentosBusiness & Career1.58×
20MiningBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dell audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.14×
Early Adopter MentalityPOWER1.08×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dell audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
ExtroversionTHRILL0.62×
TravellingTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dell's target market in Brazil?

Dell's target market in Brazil covers an estimated 3,898,146 people, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Dell customers?

42.7% of the Dell audience are female, 57.3% are male, with an average age of 39.7 years.

03

Which brands do Dell fans like most?

Dell fans show strongest brand affinity for Electronics (1.85×), OneDrive (2.51×), and Google Drive (1.9×) over the country average.

04

Where do Dell fans live in Brazil?

Dell fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio Grande do Sul (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dell fans also like?

Beyond Dell itself, the audience over-indexes on OneDrive (2.51×), Google Drive (1.9×), Laptop (1.82×), and Office 365 (2.75×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Brazil

See Dell audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Dell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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