Dell Audience in United States

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Dell has an estimated audience of 4,771,767 people in United States. 31.3% are female, 68.7% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Gmail, 2-in-1 PC, Google Docs, GitHub, Mobile phones.

The average Dell fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gmail, 2-in-1 PC, Google Docs, with strongest over-indexing on Gmail (5.1× the country average). Demographically, the Dell audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Dell fans

Demographic split for Dell audience in United States
MetricValue
Female31.3%
Male68.7%
Average age36.6
Estimated audience size4,771,767

Audience persona

The typical Dell fan in United States is more male, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Gmail.

Top regions in United States

Top regions ranked by reach for Dell in United States
RegionReachAffinity
California579,0611.1×
Texas504,6961.23×
New York493,5911.85×
Florida334,6361.04×
Pennsylvania161,4741×
Illinois159,7341×
New Jersey140,1521.15×
Georgia139,0170.95×
Virginia135,7311.17×
North Carolina134,7320.94×
Ohio129,7860.88×
Michigan120,8390.97×
Massachusetts117,9331.25×
Washington112,8151.18×
Maryland93,0561.13×
Arizona91,8200.94×
Tennessee90,7420.95×
Indiana76,4430.88×
Colorado73,8920.98×
Missouri70,4780.92×
Kansas65,1971.73×
Oregon64,4251.18×
Wisconsin62,5730.87×
South Carolina61,1700.85×
Minnesota59,6220.87×
Alabama59,0480.89×
Kentucky50,8360.85×
Oklahoma50,5470.95×
Connecticut49,3321.03×
Louisiana49,0860.8×
Nevada45,5310.99×
Iowa43,9611.12×
Utah35,1400.82×
Arkansas33,7030.86×
Mississippi29,7270.76×
Nebraska22,0640.92×
New Mexico21,4790.9×
Idaho21,0440.88×
Hawaii21,0301.03×
New Hampshire20,8951.11×
West Virginia18,5810.84×
Washington, District of Columbia17,4351.22×
Maine15,8900.93×
Rhode Island13,1100.86×
Montana12,1380.92×
Delaware11,7410.89×
Alaska11,3821.12×
South Dakota8,4990.77×
North Dakota7,2300.74×
Vermont7,0870.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dell audience
BrandAffinityCategory
Gmail5.1×Internet & Social Media
2-in-1 PC23.32×Technology & Electronics
Google Docs3.66×Internet & Social Media
GitHub6.7×Internet & Social Media
Mobile phones2.29×Technology & Electronics
Android (operating system)2.58×Technology & Electronics
Node.js6.85×Technology & Electronics
Friendship2.62×Kids & Family
Electronics3.06×Technology & Electronics
Acer Inc.16.77×Technology & Electronics
Office 3657.34×Technology & Electronics
Nature2.18×Home & Garden
Online shopping1.75×Shopping
Money2.22×Business & Career
United States1.78×Travel & Leisure
U.S. state2×Travel & Leisure
Micro Center5.24×Shopping
Education1.95×Business & Career
Business1.66×Business & Career
Video games1.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dell audience
TraitClusterScore
IndulgenceJOY1.57
Convenience OrientationPREMIUM1.57
LGBTQ+ IdentityOPEN1.53
Quality AwarenessPREMIUM1.53
Early Adopter MentalityPOWER1.37
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Dell
CountryShare
United States14.7%
Brazil12.4%
Japan10.8%

See Dell audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Dell have in United States?

Dell has an estimated audience of 4,771,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Dell fans?

31.3% of Dell fans are female, 68.7% are male, with an average age of 36.6 years.

Which brands do Dell fans like most?

Dell fans show strongest brand affinity for Gmail (5.1×), 2-in-1 PC (23.32×), and Google Docs (3.66×) over the country average.

Where do Dell fans live in United States?

Dell fans in United States are most concentrated in California (reach 579,061), Texas (reach 504,696), and New York (reach 493,591). These three regions account for the largest share of the active audience.

What other brands do Dell fans also like?

Beyond Dell itself, the audience over-indexes on 2-in-1 PC (23.32×), Google Docs (3.66×), GitHub (6.7×), and Mobile phones (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.