Rascasse Audience Intelligence

Acer Inc. Target Market in United States

A data profile of the people who buy, follow and care about Acer Inc. in United States — modelled from more than twelve digital signal sources. Acer Inc. has an estimated audience of 1,731,620 people in United States.

#13among Computer / hardware in United States#1638among Brand in United States#558in Technology & Electronics

The average Acer Inc. fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Asus, Dell, Lenovo, with strongest over-indexing on Asus (21.5× the country average).

Demographically, the Acer Inc. audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acer Inc. fan in United States is more male, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Asus.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acer Inc. profile in United States.

Audience size
1.7M
in United States
Gender
25.9%♀
74.1% male
Age
34.1
average years
Country rank
#15913
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acer Inc.

25.9% are female, 74.1% are male, average age 34.1.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Acer Inc. audience in United States
MetricValue
Female25.9%
Male74.1%
Average age34.1
Estimated audience size1,731,620
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Acer Inc. audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3914%
40-4912%
50+17%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Acer Inc. audience comes from United States.

Worldwide audience distribution share by country for Acer Inc.
CountryShare
United States12.3%
India9.6%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acer Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Acer Inc. customers by region in United States
#RegionReachAffinity×
01Hawaii~9K1.26×
02Alaska~5K1.21×
03Washington~40K1.19×
04New York~100K1.14×
05Oregon~20K1.13×
06California~200K1.12×
07Massachusetts~40K1.12×
08Washington, District of Columbia~6K1.09×
09Vermont~3K1.08×
10Texas~200K1.06×
11Virginia~40K1.06×
12Missouri~30K1.06×
13Alabama~30K1.06×
14Nevada~20K1.05×
15Florida~100K1.04×
16Maryland~30K1.04×
17Iowa~10K1.04×
18Connecticut~20K1.03×
19New Jersey~50K1.02×
20Idaho~9K1.02×
21Louisiana~20K1.01×
22Kansas~10K1.01×
23Georgia~50K0.99×
24Kentucky~20K0.99×
25Oklahoma~20K0.99×
26New Hampshire~7K0.99×
27Arizona~40K0.98×
28Arkansas~10K0.98×
29Nebraska~9K0.98×
30Illinois~60K0.97×
31North Carolina~50K0.97×
32Minnesota~20K0.97×
33Mississippi~10K0.97×
34Maine~6K0.96×
35Pennsylvania~60K0.95×
36West Virginia~8K0.95×
37Montana~5K0.95×
38Indiana~30K0.94×
39North Dakota~3K0.94×
40Ohio~50K0.93×
41Michigan~40K0.93×
42Utah~10K0.93×
43Tennessee~30K0.92×
44New Mexico~8K0.92×
45South Dakota~4K0.92×
46Wisconsin~20K0.91×
47Colorado~20K0.90×
48South Carolina~20K0.90×
49Delaware~4K0.90×
50Rhode Island~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Acer Inc., United States
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acer Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acer Inc. audience
#·InterestCategoryAffinity×
01Star CitizenNews29.41×
02Age of EmpiresGames22.39×
03AsusTechnology & Electronics21.50×
04Video cardTechnology & Electronics20.69×
05DellTechnology & Electronics16.67×
06LenovoTechnology & Electronics16.67×
07GeForceTechnology & Electronics14.53×
08NeweggShopping11.14×
09Graphics processing unitTechnology & Electronics9.61×
10IntelTechnology & Electronics9.01×
11Office 365Technology & Electronics7.90×
12Computer processorsTechnology & Electronics6.34×
13Computer hardwareTechnology & Electronics5.39×
14O'Reilly Auto PartsCars & Mobility4.68×
15GmailInternet & Social Media3.94×
16ElectronicsTechnology & Electronics3.83×
17AutoZoneCars & Mobility3.46×
18Google MapsInternet & Social Media3.20×
19Best BuyShopping2.79×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acer Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acer Inc. audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
Early Adopter MentalityPOWER1.77×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acer Inc. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.82×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acer Inc.'s target market in United States?

Acer Inc.'s target market in United States covers an estimated 1,731,620 people, concentrated in California and Texas.

02

What is the gender split and age of Acer Inc. customers?

25.9% of the Acer Inc. audience are female, 74.1% are male, with an average age of 34.1 years.

03

Which brands do Acer Inc. fans like most?

Acer Inc. fans show strongest brand affinity for Asus (21.5×), Dell (16.67×), and Lenovo (16.67×) over the country average.

04

Where do Acer Inc. fans live in United States?

Acer Inc. fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Acer Inc. fans also like?

Beyond Acer Inc. itself, the audience over-indexes on Dell (16.67×), Lenovo (16.67×), Star Citizen (29.41×), and Gmail (3.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Acer Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acer Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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