Computer hardware Audience in United States

Computer hardware logo

Computer hardware has an estimated audience of 26,290,304 people in United States. 40.8% are female, 59.2% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: PC game, Gaming, Gaming computer, Mobile game, Twitch.

The average Computer hardware fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PC game, Gaming, Gaming computer, with strongest over-indexing on PC game (5.89× the country average). Demographically, the Computer hardware audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computer hardware fans

Demographic split for Computer hardware audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.7
Estimated audience size26,290,304

Audience persona

The typical Computer hardware fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PC game.

Top regions in United States

Top regions ranked by reach for Computer hardware in United States
RegionReachAffinity
California2,864,7160.99×
Texas2,664,1171.18×
New York1,372,9640.93×
Florida1,371,9430.77×
Nebraska1,142,6578.67×
Georgia973,3361.2×
Illinois928,5981.06×
Ohio863,5501.07×
Pennsylvania756,0310.85×
North Carolina713,0380.9×
Virginia648,9821.01×
Michigan646,8870.94×
New Jersey620,7660.93×
Maryland539,4051.19×
Indiana534,1791.11×
Arizona493,0930.92×
Tennessee481,0140.91×
Missouri450,6401.06×
South Carolina408,8011.03×
Massachusetts404,4820.78×
Washington383,0570.73×
Colorado381,9880.92×
Minnesota375,1271×
Alabama333,2390.91×
Oklahoma332,8541.14×
Kentucky273,3300.83×
Arkansas268,8161.24×
Kansas253,0621.22×
Wisconsin250,8910.63×
Oregon249,8040.83×
Louisiana243,0040.72×
Mississippi224,5021.04×
Utah216,6800.92×
Nevada182,1200.72×
Connecticut173,6540.66×
Iowa166,0500.77×
New Mexico100,2490.76×
Idaho96,7360.73×
West Virginia74,5380.61×
Rhode Island62,5100.75×
Washington, District of Columbia59,0740.75×
Hawaii56,8680.5×
New Hampshire56,4360.54×
Delaware55,9800.77×
Maine43,2500.46×
South Dakota41,5150.68×
Alaska34,1760.61×
North Dakota28,6320.53×
Vermont28,3770.61×
Montana26,2870.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer hardware audience
BrandAffinityCategory
PC game5.89×Games
Gaming6.68×Games
Gaming computer5.45×Technology & Electronics
Mobile game2.52×Games
Twitch3.07×Games
Anime convention2.97×Literature
Gamer2.51×Games
Google Maps1.83×Internet & Social Media
Counter-Strike: Global Offensive4.8×Games
Pokémon (video game series)3.19×Games
Anime and manga fandom2.53×Literature
Personal computer2.45×Technology & Electronics
World of Warcraft3.24×Games
Massively multiplayer online role-playing games2.84×Games
Boost Mobile3.01×Technology & Electronics
Board games2.4×Games
Retrogaming3.52×Games
Customer support4×Business & Career
Roblox2.98×Games
Dow Jones Industrial Average3.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer hardware audience
TraitClusterScore
Early Adopter MentalityPOWER1.68
LGBTQ+ IdentityOPEN1.62
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.19
PatriotismCONSERVATISM1.15
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Computer hardware
CountryShare
United States18.1%
Brazil6.2%
Italy5.2%

See Computer hardware audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computer hardware have in United States?

Computer hardware has an estimated audience of 26,290,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Computer hardware fans?

40.8% of Computer hardware fans are female, 59.2% are male, with an average age of 39.7 years.

Which brands do Computer hardware fans like most?

Computer hardware fans show strongest brand affinity for PC game (5.89×), Gaming (6.68×), and Gaming computer (5.45×) over the country average.

Where do Computer hardware fans live in United States?

Computer hardware fans in United States are most concentrated in California (reach 2,864,716), Texas (reach 2,664,117), and New York (reach 1,372,964). These three regions account for the largest share of the active audience.

What other brands do Computer hardware fans also like?

Beyond Computer hardware itself, the audience over-indexes on Gaming (6.68×), Gaming computer (5.45×), Mobile game (2.52×), and Twitch (3.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.