Rascasse Audience Intelligence

Computer hardware Audience in United States

A data profile of the people who buy, follow and care about Computer hardware in United States — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 26,290,304 people in United States.

#776among Topic in United States#56in Technology & Electronics

The average Computer hardware fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PC game, Gaming, Gaming computer, with strongest over-indexing on PC game (5.89× the country average).

Demographically, the Computer hardware audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computer hardware fan in United States is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for PC game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer hardware profile in United States.

Audience size
26.3M
in United States
Gender
40.8%♀
59.2% male
Age
39.7
average years
Country rank
#1135
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer hardware fans

40.8% are female, 59.2% are male, average age 39.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Computer hardware audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.7
Estimated audience size26,290,304
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Computer hardware audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Computer hardware audience comes from United States.

Worldwide audience distribution share by country for Computer hardware
CountryShare
United States18.1%
Brazil6.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Computer hardware fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~1M7.57×
02Arkansas~300K1.18×
03Indiana~600K1.16×
04Georgia~900K1.15×
05Maryland~500K1.14×
06Kansas~200K1.11×
07Texas~2.5M1.10×
08Oklahoma~300K1.07×
09Ohio~800K1.03×
10South Carolina~400K1.03×
11Missouri~400K1.02×
12Illinois~900K1.01×
13Minnesota~400K1.00×
14Virginia~600K0.98×
15Delaware~70K0.98×
16Utah~200K0.97×
17Idaho~100K0.97×
18Alabama~400K0.96×
19South Dakota~60K0.96×
20Tennessee~500K0.95×
21Colorado~400K0.95×
22Oregon~300K0.95×
23Mississippi~200K0.95×
24Alaska~50K0.95×
25Vermont~40K0.95×
26North Dakota~50K0.94×
27Kentucky~300K0.93×
28Rhode Island~80K0.93×
29California~2.5M0.92×
30New Jersey~600K0.92×
31Arizona~500K0.92×
32New Mexico~100K0.91×
33West Virginia~100K0.91×
34Montana~70K0.91×
35Michigan~600K0.90×
36Washington, District of Columbia~70K0.89×
37New York~1.5M0.88×
38North Carolina~700K0.88×
39Hawaii~100K0.88×
40New Hampshire~90K0.88×
41Maine~80K0.88×
42Pennsylvania~800K0.86×
43Iowa~200K0.86×
44Louisiana~300K0.85×
45Nevada~200K0.83×
46Massachusetts~400K0.81×
47Connecticut~200K0.81×
48Washington~400K0.79×
49Wisconsin~300K0.78×
50Florida~1.5M0.76×
Fig. 06

Affinity by region

Affinity by region — Computer hardware, United States
0.76×1.00×7.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer hardware audience
#·InterestCategoryAffinity×
01GamingGames6.68×
02PC gameGames5.89×
03Gaming computerTechnology & Electronics5.45×
04Counter-Strike: Global OffensiveGames4.80×
05Customer supportBusiness & Career4.00×
06Dow Jones Industrial AverageBusiness & Career3.55×
07RetrogamingGames3.52×
08World of WarcraftGames3.24×
09Pokémon (video game series)Games3.19×
10TwitchGames3.07×
11Boost MobileTechnology & Electronics3.01×
12RobloxGames2.98×
13Anime conventionLiterature2.97×
14Massively multiplayer online role-playing gamesGames2.84×
15Anime and manga fandomLiterature2.53×
16Mobile gameGames2.52×
17GamerGames2.51×
18Personal computerTechnology & Electronics2.45×
19Board gamesGames2.40×
20Google MapsInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer hardware audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.11×
Early Adopter MentalityPOWER1.09×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer hardware audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
TraditionCONSERVATISM0.76×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer hardware have in United States?

Computer hardware has an estimated audience of 26,290,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Computer hardware fans?

40.8% of Computer hardware fans are female, 59.2% are male, with an average age of 39.7 years.

03

Which brands do Computer hardware fans like most?

Computer hardware fans show strongest brand affinity for PC game (5.89×), Gaming (6.68×), and Gaming computer (5.45×) over the country average.

04

Where do Computer hardware fans live in United States?

Computer hardware fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Computer hardware fans also like?

Beyond Computer hardware itself, the audience over-indexes on Gaming (6.68×), Gaming computer (5.45×), Mobile game (2.52×), and Twitch (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Computer hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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