Rascasse Audience Intelligence

Customer support Audience in United States

A data profile of the people who buy, follow and care about Customer support in United States — modelled from more than twelve digital signal sources. Customer support has an estimated audience of 8,234,256 people in United States.

The average Customer support fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Customer satisfaction, Computer hardware, Home cinema, with strongest over-indexing on Customer satisfaction (8.73× the country average).

Demographically, the Customer support audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer support fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Customer satisfaction.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer support profile in United States.

Audience size
8.2M
in United States
Gender
49.8%
50.2% male
Age
44.4
average years
Country rank
#4307
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer support fans

49.8% are female, 50.2% are male, average age 44.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Customer support audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.4
Estimated audience size8,234,256
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Customer support audience in United States
Age bracketShare%
16-199%
20-2916%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Customer support audience comes from United States.

Worldwide audience distribution share by country for Customer support
CountryShare
United States30.7%
United Kingdom14.0%
Philippines8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer support audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer support fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.54×
02Georgia~400K1.38×
03Delaware~30K1.31×
04Ohio~300K1.20×
05Mississippi~80K1.18×
06Alabama~100K1.15×
07Arkansas~80K1.14×
08California~1M1.09×
09Louisiana~100K1.09×
10Florida~600K1.07×
11North Carolina~300K1.07×
12Indiana~200K1.07×
13Missouri~100K1.07×
14Tennessee~200K1.06×
15South Carolina~100K1.05×
16Kentucky~100K1.05×
17Virginia~200K1.04×
18Texas~700K1.03×
19New York~500K1.03×
20West Virginia~40K1.03×
21Nevada~80K1.02×
22Kansas~70K1.01×
23Oklahoma~90K1.00×
24Iowa~70K1.00×
25Oregon~90K0.98×
26New Mexico~40K0.98×
27Nebraska~40K0.98×
28South Dakota~20K0.98×
29Illinois~300K0.97×
30Washington~200K0.97×
31New Hampshire~30K0.97×
32Washington, District of Columbia~20K0.96×
33Alaska~20K0.96×
34North Dakota~20K0.96×
35Vermont~10K0.96×
36Michigan~200K0.95×
37Colorado~100K0.95×
38Idaho~40K0.95×
39Utah~70K0.94×
40Hawaii~30K0.94×
41Maine~30K0.94×
42Rhode Island~20K0.94×
43Montana~20K0.94×
44Pennsylvania~300K0.93×
45New Jersey~200K0.92×
46Maryland~100K0.91×
47Connecticut~80K0.91×
48Massachusetts~100K0.90×
49Wisconsin~100K0.89×
50Minnesota~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Customer support, United States
0.87×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer support audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer support audience
#·InterestCategoryAffinity×
01Customer satisfactionBusiness & Career8.73×
02Los Angeles Angels of AnaheimSports6.22×
03Home cinemaTechnology & Electronics6.07×
04Smart TVTechnology & Electronics5.06×
05Computer hardwareTechnology & Electronics4.00×
06Employment websiteBusiness & Career3.64×
07Entry-level jobBusiness & Career3.30×
08Career developmentBusiness & Career3.20×
09Tampa Bay BuccaneersSports2.93×
10Indianapolis ColtsSports2.90×
11Miami DolphinsSports2.67×
12Buffalo BillsSports2.57×
13Minnesota VikingsSports2.54×
14Seattle SeahawksSports2.52×
15Denver BroncosSports2.32×
16Green Bay PackersSports2.15×
17Pittsburgh SteelersSports2.13×
18United Parcel ServiceBusiness & Career1.69×
19Customer serviceBusiness & Career1.56×
20TelecommunicationTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer support audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Customer support audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Career OrientationPOWER1.77×
Early Adopter MentalityPOWER1.50×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Customer support audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Customer support have in United States?

Customer support has an estimated audience of 8,234,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customer support fans?

49.8% of Customer support fans are female, 50.2% are male, with an average age of 44.4 years.

03

Which brands do Customer support fans like most?

Customer support fans show strongest brand affinity for Customer satisfaction (8.73×), Computer hardware (4×), and Home cinema (6.07×) over the country average.

04

Where do Customer support fans live in United States?

Customer support fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Customer support fans also like?

Beyond Customer support itself, the audience over-indexes on Computer hardware (4×), Home cinema (6.07×), Smart TV (5.06×), and Career development (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →