A data profile of the people who buy, follow and care about Customer support in United States — modelled from more than twelve digital signal sources. Customer support has an estimated audience of 8,234,256 people in United States.
The average Customer support fan in United States is 44.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Customer satisfaction, Computer hardware, Home cinema, with strongest over-indexing on Customer satisfaction (8.73× the country average).
Demographically, the Customer support audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Customer support fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Customer satisfaction.
The key figures that characterise the Customer support profile in United States.
49.8% are female, 50.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.4 |
| Estimated audience size | 8,234,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Customer support audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 14.0% |
| Philippines | 8.6% |
Where the Customer support audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~300K | 1.54× | |
| 02 | Georgia | ~400K | 1.38× | |
| 03 | Delaware | ~30K | 1.31× | |
| 04 | Ohio | ~300K | 1.20× | |
| 05 | Mississippi | ~80K | 1.18× | |
| 06 | Alabama | ~100K | 1.15× | |
| 07 | Arkansas | ~80K | 1.14× | |
| 08 | California | ~1M | 1.09× | |
| 09 | Louisiana | ~100K | 1.09× | |
| 10 | Florida | ~600K | 1.07× | |
| 11 | North Carolina | ~300K | 1.07× | |
| 12 | Indiana | ~200K | 1.07× | |
| 13 | Missouri | ~100K | 1.07× | |
| 14 | Tennessee | ~200K | 1.06× | |
| 15 | South Carolina | ~100K | 1.05× | |
| 16 | Kentucky | ~100K | 1.05× | |
| 17 | Virginia | ~200K | 1.04× | |
| 18 | Texas | ~700K | 1.03× | |
| 19 | New York | ~500K | 1.03× | |
| 20 | West Virginia | ~40K | 1.03× | |
| 21 | Nevada | ~80K | 1.02× | |
| 22 | Kansas | ~70K | 1.01× | |
| 23 | Oklahoma | ~90K | 1.00× | |
| 24 | Iowa | ~70K | 1.00× | |
| 25 | Oregon | ~90K | 0.98× | |
| 26 | New Mexico | ~40K | 0.98× | |
| 27 | Nebraska | ~40K | 0.98× | |
| 28 | South Dakota | ~20K | 0.98× | |
| 29 | Illinois | ~300K | 0.97× | |
| 30 | Washington | ~200K | 0.97× | |
| 31 | New Hampshire | ~30K | 0.97× | |
| 32 | Washington, District of Columbia | ~20K | 0.96× | |
| 33 | Alaska | ~20K | 0.96× | |
| 34 | North Dakota | ~20K | 0.96× | |
| 35 | Vermont | ~10K | 0.96× | |
| 36 | Michigan | ~200K | 0.95× | |
| 37 | Colorado | ~100K | 0.95× | |
| 38 | Idaho | ~40K | 0.95× | |
| 39 | Utah | ~70K | 0.94× | |
| 40 | Hawaii | ~30K | 0.94× | |
| 41 | Maine | ~30K | 0.94× | |
| 42 | Rhode Island | ~20K | 0.94× | |
| 43 | Montana | ~20K | 0.94× | |
| 44 | Pennsylvania | ~300K | 0.93× | |
| 45 | New Jersey | ~200K | 0.92× | |
| 46 | Maryland | ~100K | 0.91× | |
| 47 | Connecticut | ~80K | 0.91× | |
| 48 | Massachusetts | ~100K | 0.90× | |
| 49 | Wisconsin | ~100K | 0.89× | |
| 50 | Minnesota | ~100K | 0.87× |
The strongest cross-interests of the Customer support audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Customer satisfaction | Business & Career | 8.73× | ||
| 02 | Los Angeles Angels of Anaheim | Sports | 6.22× | ||
| 03 | Home cinema | Technology & Electronics | 6.07× | ||
| 04 | Smart TV | Technology & Electronics | 5.06× | ||
| 05 | Computer hardware | Technology & Electronics | 4.00× | ||
| 06 | Employment website | Business & Career | 3.64× | ||
| 07 | Entry-level job | Business & Career | 3.30× | ||
| 08 | Career development | Business & Career | 3.20× | ||
| 09 | Tampa Bay Buccaneers | Sports | 2.93× | ||
| 10 | Indianapolis Colts | Sports | 2.90× | ||
| 11 | Miami Dolphins | Sports | 2.67× | ||
| 12 | Buffalo Bills | Sports | 2.57× | ||
| 13 | Minnesota Vikings | Sports | 2.54× | ||
| 14 | Seattle Seahawks | Sports | 2.52× | ||
| 15 | Denver Broncos | Sports | 2.32× | ||
| 16 | Green Bay Packers | Sports | 2.15× | ||
| 17 | Pittsburgh Steelers | Sports | 2.13× | ||
| 18 | United Parcel Service | Business & Career | 1.69× | ||
| 19 | Customer service | Business & Career | 1.56× | ||
| 20 | Telecommunication | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.82× | |
| Career Orientation | POWER | 1.77× | |
| Early Adopter Mentality | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.84× |
Customer support has an estimated audience of 8,234,256 people in United States, concentrated in California and Texas.
49.8% of Customer support fans are female, 50.2% are male, with an average age of 44.4 years.
Customer support fans show strongest brand affinity for Customer satisfaction (8.73×), Computer hardware (4×), and Home cinema (6.07×) over the country average.
Customer support fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Customer support itself, the audience over-indexes on Computer hardware (4×), Home cinema (6.07×), Smart TV (5.06×), and Career development (3.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Customer support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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