A data profile of the people who buy, follow and care about Customer satisfaction in United States — modelled from more than twelve digital signal sources. Customer satisfaction has an estimated audience of 7,665,090 people in United States.
The average Customer satisfaction fan in United States is 42.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable fishery, Customer support, Boost Mobile, with strongest over-indexing on Sustainable fishery (25.1× the country average).
Demographically, the Customer satisfaction audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Customer satisfaction fan in United States is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Sustainable fishery.
The key figures that characterise the Customer satisfaction profile in United States.
61.9% are female, 38.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.6 |
| Estimated audience size | 7,665,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Customer satisfaction audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.1% |
| United Kingdom | 6.5% |
| Japan | 4.0% |
Where the Customer satisfaction audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~600K | 1.43× | |
| 02 | Virginia | ~200K | 1.23× | |
| 03 | Georgia | ~300K | 1.22× | |
| 04 | North Carolina | ~300K | 1.21× | |
| 05 | Florida | ~600K | 1.19× | |
| 06 | Texas | ~700K | 1.13× | |
| 07 | California | ~900K | 1.11× | |
| 08 | Alabama | ~100K | 1.09× | |
| 09 | Vermont | ~10K | 1.09× | |
| 10 | Washington, District of Columbia | ~20K | 1.07× | |
| 11 | South Carolina | ~100K | 1.06× | |
| 12 | Tennessee | ~200K | 1.05× | |
| 13 | New Hampshire | ~30K | 1.05× | |
| 14 | Alaska | ~20K | 1.05× | |
| 15 | New Jersey | ~200K | 1.04× | |
| 16 | Maryland | ~100K | 1.04× | |
| 17 | Illinois | ~300K | 1.02× | |
| 18 | North Dakota | ~20K | 1.02× | |
| 19 | Indiana | ~100K | 1.01× | |
| 20 | South Dakota | ~20K | 1.01× | |
| 21 | Ohio | ~200K | 1.00× | |
| 22 | Arizona | ~200K | 1.00× | |
| 23 | Arkansas | ~60K | 1.00× | |
| 24 | Kentucky | ~100K | 0.99× | |
| 25 | Nebraska | ~40K | 0.99× | |
| 26 | Utah | ~70K | 0.98× | |
| 27 | Iowa | ~60K | 0.98× | |
| 28 | Kansas | ~60K | 0.98× | |
| 29 | Delaware | ~20K | 0.98× | |
| 30 | Louisiana | ~100K | 0.97× | |
| 31 | Oregon | ~90K | 0.97× | |
| 32 | Rhode Island | ~20K | 0.97× | |
| 33 | Hawaii | ~30K | 0.96× | |
| 34 | Montana | ~20K | 0.96× | |
| 35 | Michigan | ~200K | 0.95× | |
| 36 | West Virginia | ~30K | 0.95× | |
| 37 | Pennsylvania | ~200K | 0.94× | |
| 38 | Colorado | ~100K | 0.94× | |
| 39 | Oklahoma | ~80K | 0.94× | |
| 40 | Idaho | ~40K | 0.94× | |
| 41 | Maine | ~30K | 0.94× | |
| 42 | Massachusetts | ~100K | 0.93× | |
| 43 | Wisconsin | ~100K | 0.93× | |
| 44 | Mississippi | ~60K | 0.93× | |
| 45 | Connecticut | ~70K | 0.92× | |
| 46 | Nevada | ~70K | 0.92× | |
| 47 | Washington | ~100K | 0.91× | |
| 48 | Missouri | ~100K | 0.91× | |
| 49 | New Mexico | ~30K | 0.91× | |
| 50 | Minnesota | ~100K | 0.88× |
The strongest cross-interests of the Customer satisfaction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable fishery | Politics & Society | 25.10× | ||
| 02 | Viu (streaming media) | Movies & TV | 10.59× | ||
| 03 | Chromebook | Technology & Electronics | 10.45× | ||
| 04 | Customer support | Business & Career | 8.73× | ||
| 05 | Webcam | Technology & Electronics | 7.51× | ||
| 06 | MetroPCS | Technology & Electronics | 6.85× | ||
| 07 | Services marketing | Business & Career | 6.69× | ||
| 08 | Technician | Technology & Electronics | 6.63× | ||
| 09 | Boost Mobile | Technology & Electronics | 5.98× | ||
| 10 | Cryptography | Politics & Society | 5.66× | ||
| 11 | Semiconductor | Technology & Electronics | 4.84× | ||
| 12 | Cleaning | Home & Garden | 4.58× | ||
| 13 | Information security | Business & Career | 4.30× | ||
| 14 | Loyalty program | Shopping | 4.23× | ||
| 15 | Nancy Mace | Politics & Society | 2.84× | ||
| 16 | Wrench | Home & Garden | 2.70× | ||
| 17 | Customer service | Business & Career | 2.47× | ||
| 18 | AutoZone | Cars & Mobility | 1.85× | ||
| 19 | Customer | Business & Career | 1.78× | ||
| 20 | Sam's Club | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.75× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.78× |
Customer satisfaction has an estimated audience of 7,665,090 people in United States, concentrated in California and Texas.
61.9% of Customer satisfaction fans are female, 38.1% are male, with an average age of 42.6 years.
Customer satisfaction fans show strongest brand affinity for Sustainable fishery (25.1×), Customer support (8.73×), and Boost Mobile (5.98×) over the country average.
Customer satisfaction fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Customer satisfaction itself, the audience over-indexes on Customer support (8.73×), Boost Mobile (5.98×), Technician (6.63×), and Cleaning (4.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Customer satisfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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