A data profile of the people who buy, follow and care about Sustainable fishery in United States — modelled from more than twelve digital signal sources. Sustainable fishery has an estimated audience of 1,220,420 people in United States.
The average Sustainable fishery fan in United States is 45.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Customer satisfaction, Recipes, Cooking, with strongest over-indexing on Customer satisfaction (25.1× the country average).
Demographically, the Sustainable fishery audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sustainable fishery fan in United States is more male, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Customer satisfaction.
The key figures that characterise the Sustainable fishery profile in United States.
35.2% are female, 64.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 45.3 |
| Estimated audience size | 1,220,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Sustainable fishery audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.1% |
| Germany | 18.6% |
| United Kingdom | 8.0% |
Where the Sustainable fishery audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~6K | 1.22× | |
| 02 | Oregon | ~20K | 1.20× | |
| 03 | Alaska | ~3K | 1.19× | |
| 04 | Maine | ~5K | 1.18× | |
| 05 | California | ~200K | 1.15× | |
| 06 | New York | ~80K | 1.14× | |
| 07 | Virginia | ~30K | 1.13× | |
| 08 | Florida | ~90K | 1.12× | |
| 09 | Washington, District of Columbia | ~4K | 1.12× | |
| 10 | Vermont | ~2K | 1.09× | |
| 11 | Montana | ~4K | 1.08× | |
| 12 | Washington | ~30K | 1.07× | |
| 13 | Rhode Island | ~4K | 1.07× | |
| 14 | North Dakota | ~3K | 1.07× | |
| 15 | Maryland | ~20K | 1.05× | |
| 16 | Louisiana | ~20K | 1.05× | |
| 17 | Massachusetts | ~30K | 1.04× | |
| 18 | South Dakota | ~3K | 1.04× | |
| 19 | New Hampshire | ~5K | 1.03× | |
| 20 | Connecticut | ~10K | 1.02× | |
| 21 | Delaware | ~3K | 1.02× | |
| 22 | North Carolina | ~40K | 1.00× | |
| 23 | Colorado | ~20K | 1.00× | |
| 24 | Georgia | ~40K | 0.99× | |
| 25 | South Carolina | ~20K | 0.99× | |
| 26 | West Virginia | ~6K | 0.97× | |
| 27 | New Jersey | ~30K | 0.96× | |
| 28 | Minnesota | ~20K | 0.96× | |
| 29 | Pennsylvania | ~40K | 0.95× | |
| 30 | Wisconsin | ~20K | 0.94× | |
| 31 | Alabama | ~20K | 0.94× | |
| 32 | Nevada | ~10K | 0.94× | |
| 33 | Idaho | ~6K | 0.94× | |
| 34 | New Mexico | ~6K | 0.94× | |
| 35 | Mississippi | ~9K | 0.93× | |
| 36 | Nebraska | ~6K | 0.92× | |
| 37 | Illinois | ~40K | 0.91× | |
| 38 | Arkansas | ~9K | 0.91× | |
| 39 | Tennessee | ~20K | 0.90× | |
| 40 | Kansas | ~9K | 0.90× | |
| 41 | Kentucky | ~10K | 0.89× | |
| 42 | Oklahoma | ~10K | 0.89× | |
| 43 | Iowa | ~9K | 0.89× | |
| 44 | Arizona | ~20K | 0.87× | |
| 45 | Utah | ~10K | 0.87× | |
| 46 | Michigan | ~30K | 0.85× | |
| 47 | Indiana | ~20K | 0.85× | |
| 48 | Texas | ~90K | 0.84× | |
| 49 | Ohio | ~30K | 0.84× | |
| 50 | Missouri | ~20K | 0.84× |
The strongest cross-interests of the Sustainable fishery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Customer satisfaction | Business & Career | 25.10× | ||
| 02 | Steakhouse | Food & Beverages | 4.82× | ||
| 03 | Grilling | Food & Beverages | 3.51× | ||
| 04 | Cocktail | Food & Beverages | 3.22× | ||
| 05 | Wine | Food & Beverages | 2.78× | ||
| 06 | Veganism | Food & Beverages | 2.78× | ||
| 07 | Recipes | Food & Beverages | 2.76× | ||
| 08 | EBay | Shopping | 2.76× | ||
| 09 | Home Appliances | Home & Garden | 2.74× | ||
| 10 | Banking | Business & Career | 2.61× | ||
| 11 | Insurance | Business & Career | 2.52× | ||
| 12 | Coupons | Shopping | 2.50× | ||
| 13 | Alcoholic beverages | Food & Beverages | 2.36× | ||
| 14 | CNN | Movies & TV | 2.35× | ||
| 15 | Smartphones | Technology & Electronics | 2.32× | ||
| 16 | Cooking | Food & Beverages | 2.31× | ||
| 17 | Home improvement | Home & Garden | 2.31× | ||
| 18 | Donald Trump | Politics & Society | 2.30× | ||
| 19 | X | Internet & Social Media | 2.29× | ||
| 20 | Walmart | Shopping | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.79× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Need for Security | CONSERVATISM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× |
Sustainable fishery has an estimated audience of 1,220,420 people in United States, concentrated in California and Florida.
35.2% of Sustainable fishery fans are female, 64.8% are male, with an average age of 45.3 years.
Sustainable fishery fans show strongest brand affinity for Customer satisfaction (25.1×), Recipes (2.76×), and Cooking (2.31×) over the country average.
Sustainable fishery fans in United States are most concentrated in California (reach ~200K), Florida (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Sustainable fishery itself, the audience over-indexes on Recipes (2.76×), Cooking (2.31×), Grilling (3.51×), and Donald Trump (2.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sustainable fishery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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