Whole grain Audience in United States

Whole grain logo

Whole grain has an estimated audience of 4,510,536 people in United States. 56.7% are female, 43.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Muffin, Buffalo Wild Wings, Hobby Lobby, Panera Bread, Seafood.

The average Whole grain fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Muffin, Buffalo Wild Wings, Hobby Lobby, with strongest over-indexing on Muffin (6.19× the country average). Demographically, the Whole grain audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Whole grain fans

Demographic split for Whole grain audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.6
Estimated audience size4,510,536

Audience persona

The typical Whole grain fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Muffin.

Top regions in United States

Top regions ranked by reach for Whole grain in United States
RegionReachAffinity
California639,6051.29×
Texas441,1981.14×
Florida364,4791.19×
New York275,5081.09×
Georgia196,2921.41×
Illinois170,6491.14×
Pennsylvania156,6891.03×
North Carolina148,5941.09×
Ohio141,8531.02×
Michigan130,6221.11×
Virginia116,6381.06×
New Jersey112,0690.98×
Washington98,1651.08×
Tennessee92,5711.02×
Massachusetts91,4851.03×
Indiana82,0381×
Arizona80,3800.87×
Missouri72,6761×
Colorado70,6860.99×
Louisiana70,0501.2×
Minnesota68,2991.06×
South Carolina63,1120.93×
Maryland62,0470.8×
Wisconsin60,4390.89×
Kentucky60,4301.07×
Oregon59,4921.15×
Oklahoma52,3441.05×
Nevada47,7621.09×
Connecticut45,7201.01×
Utah41,4891.03×
Alabama41,1530.65×
Arkansas41,0861.11×
Mississippi39,3931.06×
Iowa36,5540.98×
Kansas32,6880.92×
New Mexico23,7991.05×
Hawaii23,4141.21×
Idaho21,9340.97×
Nebraska20,5800.91×
West Virginia19,6880.94×
New Hampshire16,4190.92×
Maine15,7820.98×
Washington, District of Columbia14,3931.06×
Rhode Island12,4300.87×
Delaware11,9830.96×
Montana10,2620.82×
South Dakota8,5550.82×
North Dakota7,6630.83×
Vermont6,4870.82×
Wyoming5,0940.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whole grain audience
BrandAffinityCategory
Muffin6.19×Food & Beverages
Buffalo Wild Wings2.28×Food & Beverages
Hobby Lobby1.7×Home & Garden
Panera Bread2.23×Food & Beverages
Seafood2.22×Food & Beverages
Cheddar cheese4.39×Food & Beverages
Christmas1.55×Kids & Family
Dollar General1.51×Shopping
Snack mix6.48×Food & Beverages
Carnage (2011 film)14.64×Movies & TV
Nothing Bundt Cakes2.71×Food & Beverages
IHOP2.13×Food & Beverages
Flavor1.88×Food & Beverages
Biscuitville10.18×Food & Beverages
Zaxby's3.46×Food & Beverages
Fruit salad7.13×Food & Beverages
Staples (Canada)1.74×Business & Career
Symptom1.56×Health
Healthy diet1.51×Health
Snacking2.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whole grain audience
TraitClusterScore
IndulgenceJOY1.43
Price SensitivityPREMIUM1.38
Healthy LifestyleBALANCE1.31
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.29
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Whole grain
CountryShare
United States36.6%
Japan4.2%
United Kingdom4.2%

See Whole grain audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Whole grain have in United States?

Whole grain has an estimated audience of 4,510,536 people in United States, concentrated in California and Texas.

What is the gender split and age of Whole grain fans?

56.7% of Whole grain fans are female, 43.3% are male, with an average age of 42.6 years.

Which brands do Whole grain fans like most?

Whole grain fans show strongest brand affinity for Muffin (6.19×), Buffalo Wild Wings (2.28×), and Hobby Lobby (1.7×) over the country average.

Where do Whole grain fans live in United States?

Whole grain fans in United States are most concentrated in California (reach 639,605), Texas (reach 441,198), and Florida (reach 364,479). These three regions account for the largest share of the active audience.

What other brands do Whole grain fans also like?

Beyond Whole grain itself, the audience over-indexes on Buffalo Wild Wings (2.28×), Hobby Lobby (1.7×), Panera Bread (2.23×), and Seafood (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.