Rascasse Audience Intelligence

Whole grain Audience in United States

A data profile of the people who buy, follow and care about Whole grain in United States — modelled from more than twelve digital signal sources. Whole grain has an estimated audience of 4,510,536 people in United States.

#4030among Topic in United States#485in Food & Beverages

The average Whole grain fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Muffin, Hobby Lobby, with strongest over-indexing on City Bank (5.11× the country average).

Demographically, the Whole grain audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whole grain fan in United States is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for City Bank.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whole grain profile in United States.

Audience size
4.5M
in United States
Gender
56.7%♀
43.3% male
Age
42.6
average years
Country rank
#7290
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whole grain fans

56.7% are female, 43.3% are male, average age 42.6.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Whole grain audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.6
Estimated audience size4,510,536
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Whole grain audience in United States
Age bracketShare%
16-199%
20-2919%
30-3923%
40-4925%
50+24%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Whole grain audience comes from United States.

Worldwide audience distribution share by country for Whole grain
CountryShare
United States36.6%
Japan4.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whole grain audience in United States is strongest.

Fig. 05

Top regions by affinity

Whole grain fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.19×
02Texas~400K1.15×
03Hawaii~20K1.13×
04Utah~40K1.11×
05Arkansas~40K1.11×
06North Carolina~100K1.08×
07Missouri~80K1.08×
08California~500K1.07×
09Kentucky~60K1.07×
10North Dakota~10K1.07×
11Louisiana~60K1.06×
12Nebraska~20K1.05×
13Idaho~20K1.05×
14Illinois~200K1.04×
15Virginia~100K1.04×
16Mississippi~40K1.04×
17Michigan~100K1.03×
18Indiana~80K1.03×
19Oregon~50K1.03×
20Minnesota~70K1.02×
21Montana~10K1.02×
22Washington~90K1.01×
23Oklahoma~50K1.01×
24Nevada~40K1.01×
25New Mexico~20K1.01×
26South Dakota~10K1.01×
27Pennsylvania~200K1.00×
28Ohio~100K1.00×
29Iowa~40K0.99×
30Kansas~40K0.99×
31Arizona~90K0.98×
32Wisconsin~70K0.98×
33Alabama~60K0.98×
34South Carolina~70K0.97×
35Tennessee~90K0.96×
36Maryland~70K0.96×
37Connecticut~40K0.96×
38Florida~300K0.95×
39West Virginia~20K0.95×
40Maine~20K0.95×
41Delaware~10K0.95×
42Alaska~9K0.95×
43New York~200K0.94×
44Colorado~70K0.92×
45New Hampshire~20K0.92×
46New Jersey~100K0.91×
47Massachusetts~80K0.91×
48Rhode Island~10K0.89×
49Vermont~7K0.89×
50Washington, District of Columbia~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Whole grain, United States
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whole grain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whole grain audience
#·InterestCategoryAffinity×
01Carnage (2011 film)Movies & TV14.64×
02BiscuitvilleFood & Beverages10.18×
03Fruit saladFood & Beverages7.13×
04Snack mixFood & Beverages6.48×
05MuffinFood & Beverages6.19×
06City BankBusiness & Career5.11×
07Cheddar cheeseFood & Beverages4.39×
08Zaxby'sFood & Beverages3.46×
09Nothing Bundt CakesFood & Beverages2.71×
10Buffalo Wild WingsFood & Beverages2.28×
11Panera BreadFood & Beverages2.23×
12SeafoodFood & Beverages2.22×
13IHOPFood & Beverages2.13×
14FlavorFood & Beverages1.88×
15Popeyes Louisiana KitchenFood & Beverages1.80×
16Staples (Canada)Business & Career1.74×
17Hobby LobbyHome & Garden1.70×
18SymptomHealth1.56×
19ChristmasKids & Family1.55×
20Dollar GeneralShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whole grain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whole grain audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.98×
Convenience OrientationPREMIUM1.32×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whole grain audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Luxury OrientationPREMIUM0.97×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whole grain have in United States?

Whole grain has an estimated audience of 4,510,536 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whole grain fans?

56.7% of Whole grain fans are female, 43.3% are male, with an average age of 42.6 years.

03

Which brands do Whole grain fans like most?

Whole grain fans show strongest brand affinity for City Bank (5.11×), Muffin (6.19×), and Hobby Lobby (1.7×) over the country average.

04

Where do Whole grain fans live in United States?

Whole grain fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Whole grain fans also like?

Beyond Whole grain itself, the audience over-indexes on Muffin (6.19×), Hobby Lobby (1.7×), Buffalo Wild Wings (2.28×), and Panera Bread (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Whole grain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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