Rascasse Audience Intelligence

Biscuitville Target Market in United States

A data profile of the people who buy, follow and care about Biscuitville in United States — modelled from more than twelve digital signal sources. Biscuitville has an estimated audience of 1,164,959 people in United States.

#2186among Brand in United States#1213in Food & Beverages

The average Biscuitville fan in United States is 40.1 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Virginia.

Top brand affinities include Kim Heechul, Petronas, Caltex, with strongest over-indexing on Kim Heechul (465.43× the country average).

Demographically, the Biscuitville audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biscuitville fan in United States is balanced, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kim Heechul.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biscuitville profile in United States.

Audience size
1.2M
in United States
Gender
54.1%♀
45.9% male
Age
40.1
average years
Country rank
#21310
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Biscuitville

54.1% are female, 45.9% are male, average age 40.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Biscuitville audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.1
Estimated audience size1,164,959
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Biscuitville audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4928%
50+16%
Fig. 04

Worldwide distribution

98.3%

of the worldwide Biscuitville audience comes from United States.

Worldwide audience distribution share by country for Biscuitville
CountryShare
United States98.3%
China0.3%
India0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biscuitville audience in United States is strongest.

Fig. 05

Top regions by affinity

Biscuitville customers by region in United States
#RegionReachAffinity×
01North Carolina~900K30.79×
02South Carolina~200K12.19×
03Virginia~90K3.03×
04Montana~3K0.81×
05South Dakota~2K0.81×
06North Dakota~2K0.80×
07Alaska~2K0.79×
08Hawaii~4K0.75×
09Idaho~4K0.71×
10Vermont~1K0.71×
11New Mexico~4K0.69×
12Rhode Island~2K0.65×
13Nebraska~4K0.63×
14West Virginia~3K0.61×
15New Hampshire~3K0.55×
16Maine~2K0.55×
17Iowa~5K0.50×
18Utah~5K0.49×
19Arkansas~5K0.48×
20Kansas~4K0.48×
21Washington, District of Columbia~2K0.48×
22Delaware~2K0.48×
23Mississippi~4K0.46×
24Georgia~20K0.45×
25Nevada~5K0.45×
26Oregon~6K0.44×
27Oklahoma~6K0.44×
28Louisiana~6K0.38×
29Tennessee~9K0.37×
30Maryland~7K0.37×
31Minnesota~6K0.36×
32Wisconsin~6K0.34×
33Connecticut~4K0.34×
34Missouri~6K0.31×
35Kentucky~5K0.31×
36Arizona~7K0.29×
37Alabama~5K0.29×
38Washington~7K0.28×
39Colorado~5K0.27×
40Indiana~5K0.25×
41Massachusetts~5K0.23×
42Michigan~6K0.21×
43Ohio~7K0.20×
44New Jersey~6K0.20×
45Pennsylvania~8K0.19×
46Florida~10K0.18×
47Illinois~7K0.17×
48New York~9K0.14×
49Texas~10K0.12×
50California~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Biscuitville, United States
0.11×1.00×30.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biscuitville audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biscuitville audience
#·InterestCategoryAffinity×
01Kim HeechulMusic & Radio465.43×
02PetronasCars & Mobility233.83×
03CaltexCars & Mobility220.08×
04Toks RestaurantesTopic62.66×
05LuganoTravel & Leisure33.38×
06RousesShopping28.47×
07Aunt JemimaFood & Beverages24.12×
08Bob EvansFood & Beverages23.68×
09AquariusMovies & TV20.00×
10TexacoCars & Mobility20.00×
11Automotive batteryCars & Mobility20.00×
12Oil refineryPolitics & Society20.00×
13Blaze PizzaFood & Beverages19.65×
14Oil fieldBusiness & Career16.72×
15Voodoo DoughnutFood & Beverages14.76×
16Sonic Drive-InFood & Beverages7.59×
17Internal combustion engineCars & Mobility5.60×
18Chick-fil-AFood & Beverages3.51×
19Taco BellFood & Beverages2.86×
20McDonald'sFood & Beverages2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biscuitville audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biscuitville audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.15×
Pet OwnershipJOY1.12×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biscuitville audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
SpiritualityBALANCE0.73×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Biscuitville's target market in United States?

Biscuitville's target market in United States covers an estimated 1,164,959 people, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Biscuitville customers?

54.1% of the Biscuitville audience are female, 45.9% are male, with an average age of 40.1 years.

03

Which brands do Biscuitville fans like most?

Biscuitville fans show strongest brand affinity for Kim Heechul (465.43×), Petronas (233.83×), and Caltex (220.08×) over the country average.

04

Where do Biscuitville fans live in United States?

Biscuitville fans in United States are most concentrated in North Carolina (reach ~900K), South Carolina (reach ~200K), and Virginia (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Biscuitville fans also like?

Beyond Biscuitville itself, the audience over-indexes on Petronas (233.83×), Caltex (220.08×), Bob Evans (23.68×), and Rouses (28.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Biscuitville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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