Biscuitville Audience in United States

Biscuitville logo

Biscuitville has an estimated audience of 1,172,686 people in United States. 54.1% are female, 45.9% are male, average age 40.1. Top regions: North Carolina, South Carolina, Virginia. Top brand affinities: Petronas, Kim Heechul, Caltex, Bob Evans, Rouses.

The average Biscuitville fan in United States is 40.1 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Virginia. Top brand affinities include Petronas, Kim Heechul, Caltex, with strongest over-indexing on Petronas (233.83× the country average). Demographically, the Biscuitville audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Biscuitville fans

Demographic split for Biscuitville audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.1
Estimated audience size1,172,686

Audience persona

The typical Biscuitville fan in United States is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Petronas.

Top regions in United States

Top regions ranked by reach for Biscuitville in United States
RegionReachAffinity
North Carolina879,51529.15×
South Carolina229,53213.01×
Virginia90,2283.16×
Georgia18,2570.51×
Florida13,4320.17×
Tennessee8,7120.37×
Texas8,5880.09×
Maryland7,5500.37×
New York6,7240.1×
California6,0600.05×
Pennsylvania5,9950.15×
Ohio5,4620.15×
New Jersey3,2250.11×
Illinois3,0750.08×
West Virginia2,9430.54×
Michigan2,8760.09×
Kentucky2,7120.18×
Indiana2,5690.12×
Alabama2,4630.15×
Massachusetts2,0590.09×
Washington, District of Columbia1,5140.43×
Missouri1,3170.07×
Arizona1,2980.05×
Washington1,2740.05×
Louisiana1,2470.08×
Colorado1,2470.07×
Connecticut1,1510.1×
Mississippi9830.1×
Wisconsin9630.05×
Oklahoma7740.06×
Minnesota7700.05×
Arkansas7450.08×
Delaware5940.18×
Kansas5600.06×
Oregon5470.04×
Nevada5370.05×
Iowa5030.05×
New Hampshire4100.09×
Utah4080.04×
Maine3610.09×
Nebraska2790.05×
Rhode Island2750.07×
New Mexico2080.04×
Vermont2030.1×
Idaho1900.03×
Hawaii1620.03×
Alaska1400.06×
North Dakota1270.05×
South Dakota1210.04×
Montana1130.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biscuitville audience
BrandAffinityCategory
Petronas233.83×Cars & Mobility
Kim Heechul465.43×Music & Radio
Caltex220.08×Cars & Mobility
Bob Evans23.68×Food & Beverages
Rouses28.47×Shopping
Blaze Pizza19.65×Food & Beverages
Aquarius20×Movies & TV
Chick-fil-A3.51×Food & Beverages
Texaco20×Cars & Mobility
Sonic Drive-In7.59×Food & Beverages
Oil field16.72×Business & Career
Automotive battery20×Cars & Mobility
Internal combustion engine5.6×Cars & Mobility
Aunt Jemima24.12×Food & Beverages
Taco Bell2.86×Food & Beverages
Lugano33.38×Travel & Leisure
Oil refinery20×Politics & Society
Voodoo Doughnut14.76×Food & Beverages
Toks Restaurantes62.66×
Carlo Ancelotti26.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biscuitville audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
IndulgenceJOY1.23
Price SensitivityPREMIUM1.19
Quality AwarenessPREMIUM1.18
ExtroversionTHRILL1.16
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Biscuitville
CountryShare
United States98.3%
China0.3%
India0.2%

See Biscuitville audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Biscuitville have in United States?

Biscuitville has an estimated audience of 1,172,686 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Biscuitville fans?

54.1% of Biscuitville fans are female, 45.9% are male, with an average age of 40.1 years.

Which brands do Biscuitville fans like most?

Biscuitville fans show strongest brand affinity for Petronas (233.83×), Kim Heechul (465.43×), and Caltex (220.08×) over the country average.

Where do Biscuitville fans live in United States?

Biscuitville fans in United States are most concentrated in North Carolina (reach 879,515), South Carolina (reach 229,532), and Virginia (reach 90,228). These three regions account for the largest share of the active audience.

What other brands do Biscuitville fans also like?

Beyond Biscuitville itself, the audience over-indexes on Kim Heechul (465.43×), Caltex (220.08×), Bob Evans (23.68×), and Rouses (28.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscuitville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.