Oil field Audience in United States

Oil field has an estimated audience of 2,488,841 people in United States. 29.1% are female, 70.9% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: The UPS Store, Exxon, Boost Mobile, Autism Awareness, Diabetes mellitus awareness.

The average Oil field fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The UPS Store, Exxon, Boost Mobile, with strongest over-indexing on The UPS Store (9.89× the country average). Demographically, the Oil field audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Oil field fans

Demographic split for Oil field audience in United States
MetricValue
Female29.1%
Male70.9%
Average age37.7
Estimated audience size2,488,841

Audience persona

The typical Oil field fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Oil field in United States
RegionReachAffinity
Texas689,0633.22×
California278,2481.02×
Florida99,3990.59×
New York72,1020.52×
Oklahoma69,0812.5×
Louisiana61,4421.91×
Illinois59,6510.72×
Colorado57,9681.48×
Georgia57,1550.75×
North Carolina51,6760.69×
Pennsylvania50,9940.61×
Ohio46,5640.61×
Michigan42,8980.66×
Arizona42,6500.84×
Tennessee39,2120.79×
Washington39,1030.78×
New Mexico38,5083.09×
Virginia37,7960.62×
Mississippi32,9621.61×
Indiana31,3160.69×
Arkansas29,7961.45×
Missouri28,1920.7×
Massachusetts26,8240.55×
New Jersey25,5030.4×
South Carolina24,6710.66×
Kansas23,3701.19×
Minnesota23,3080.65×
Alabama22,9730.66×
Kentucky22,4970.72×
Wisconsin22,0430.59×
Maryland21,8600.51×
Oregon21,6800.76×
Utah20,8010.93×
Nevada19,8600.83×
North Dakota16,9633.32×
West Virginia14,3221.24×
Idaho13,4461.08×
Iowa13,1860.64×
Connecticut10,7690.43×
Wyoming9,6552.62×
Nebraska8,4740.68×
Delaware6,9731.02×
Montana6,8520.99×
Maine5,5040.62×
South Dakota5,3290.93×
Hawaii5,2640.49×
Washington, District of Columbia4,1750.56×
Alaska3,8110.72×
New Hampshire3,7370.38×
Rhode Island3,6080.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oil field audience
BrandAffinityCategory
The UPS Store9.89×Shopping
Exxon18.1×Cars & Mobility
Boost Mobile11.64×Technology & Electronics
Autism Awareness13.04×Health
Diabetes mellitus awareness8.79×Health
CarGurus6.08×Cars & Mobility
Google Maps3.98×Internet & Social Media
Singer-songwriter4.07×Music & Radio
Microblogging8.9×Technology & Electronics
Capital One3.72×Business & Career
Income tax9.37×Business & Career
Indeed.com3.1×Business & Career
Circle K4.8×Shopping
Enterprise Rent-A-Car4.04×Cars & Mobility
Din Tai Fung7.23×Food & Beverages
United States Postal Service2.61×Business & Career
AutoZone2.34×Cars & Mobility
Biscuitville16.72×Food & Beverages
Duke Energy5.88×Home & Garden
Fox News Channel1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oil field audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Career OrientationPOWER1.65
Need for SecurityCONSERVATISM1.48
Risk AppetiteTHRILL1.26
Pet OwnershipJOY1.25
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Oil field
CountryShare
United States54.9%
Canada9.8%
Taiwan3.4%

See Oil field audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Oil field have in United States?

Oil field has an estimated audience of 2,488,841 people in United States, concentrated in Texas and California.

What is the gender split and age of Oil field fans?

29.1% of Oil field fans are female, 70.9% are male, with an average age of 37.7 years.

Which brands do Oil field fans like most?

Oil field fans show strongest brand affinity for The UPS Store (9.89×), Exxon (18.1×), and Boost Mobile (11.64×) over the country average.

Where do Oil field fans live in United States?

Oil field fans in United States are most concentrated in Texas (reach 689,063), California (reach 278,248), and Florida (reach 99,399). These three regions account for the largest share of the active audience.

What other brands do Oil field fans also like?

Beyond Oil field itself, the audience over-indexes on Exxon (18.1×), Boost Mobile (11.64×), Autism Awareness (13.04×), and Diabetes mellitus awareness (8.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.