Oil field Audience in United States

Oil field logo

Oil field has an estimated audience of 2,488,841 people in United States. 29.1% are female, 70.9% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Molly Hatchet, Urban Outfitters, Elina Svitolina, Pillow.

The average Oil field fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Molly Hatchet, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (7.45× the country average). Demographically, the Oil field audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Oil field fans

Demographic split for Oil field audience in United States
MetricValue
Female29.1%
Male70.9%
Average age37.7
Estimated audience size2,488,841

Audience persona

The typical Oil field fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Oil field in United States
RegionReachAffinity
Texas689,0633.22×
California278,2481.02×
Florida99,3990.59×
New York72,1020.52×
Oklahoma69,0812.5×
Louisiana61,4421.91×
Illinois59,6510.72×
Colorado57,9681.48×
Georgia57,1550.75×
North Carolina51,6760.69×
Pennsylvania50,9940.61×
Ohio46,5640.61×
Michigan42,8980.66×
Arizona42,6500.84×
Tennessee39,2120.79×
Washington39,1030.78×
New Mexico38,5083.09×
Virginia37,7960.62×
Mississippi32,9621.61×
Indiana31,3160.69×
Arkansas29,7961.45×
Missouri28,1920.7×
Massachusetts26,8240.55×
New Jersey25,5030.4×
South Carolina24,6710.66×
Kansas23,3701.19×
Minnesota23,3080.65×
Alabama22,9730.66×
Kentucky22,4970.72×
Wisconsin22,0430.59×
Maryland21,8600.51×
Oregon21,6800.76×
Utah20,8010.93×
Nevada19,8600.83×
North Dakota16,9633.32×
West Virginia14,3221.24×
Idaho13,4461.08×
Iowa13,1860.64×
Connecticut10,7690.43×
Wyoming9,6552.62×
Nebraska8,4740.68×
Delaware6,9731.02×
Montana6,8520.99×
Maine5,5040.62×
South Dakota5,3290.93×
Hawaii5,2640.49×
Washington, District of Columbia4,1750.56×
Alaska3,8110.72×
New Hampshire3,7370.38×
Rhode Island3,6080.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oil field audience
BrandAffinityCategory
Lulu 黃路梓茵7.45×Movies & TV
Molly Hatchet18.1×Music & Radio
Urban Outfitters1.98×Shopping
Elina Svitolina7.39×Sports
Pillow1.61×Home & Garden
Governor of Michigan5.35×Politics & Society
WESH3.11×Movies & TV
Nebraska1.65×Travel & Leisure
ABC 7 Chicago2.57×Movies & TV
Hipster5.73×Politics & Society
Kendra Scott1.74×Fashion & Accessoires
Grinch2.19×Movies & TV
Vocal harmony2.35×Music & Radio
Jesse Plemons1.76×Movies & TV
MK2.09×Music & Radio
Nebraska Cornhuskers football1.76×Sports
Home staging2.54×Home & Garden
Jaws2.63×Movies & TV
Hibachi3.66×Food & Beverages
N1 road (South Africa)1.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oil field audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Career OrientationPOWER1.65
Need for SecurityCONSERVATISM1.48
Risk AppetiteTHRILL1.26
Pet OwnershipJOY1.25
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Oil field
CountryShare
United States54.9%
Canada9.8%
Taiwan3.4%

See Oil field audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Oil field have in United States?

Oil field has an estimated audience of 2,488,841 people in United States, concentrated in Texas and California.

What is the gender split and age of Oil field fans?

29.1% of Oil field fans are female, 70.9% are male, with an average age of 37.7 years.

Which brands do Oil field fans like most?

Oil field fans show strongest brand affinity for Lulu 黃路梓茵 (7.45×), Molly Hatchet (18.1×), and Urban Outfitters (1.98×) over the country average.

Where do Oil field fans live in United States?

Oil field fans in United States are most concentrated in Texas (reach 689,063), California (reach 278,248), and Florida (reach 99,399). These three regions account for the largest share of the active audience.

What other brands do Oil field fans also like?

Beyond Oil field itself, the audience over-indexes on Molly Hatchet (18.1×), Urban Outfitters (1.98×), Elina Svitolina (7.39×), and Pillow (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.