Rascasse Audience Intelligence

Oil field Audience in United States

A data profile of the people who buy, follow and care about Oil field in United States — modelled from more than twelve digital signal sources. Oil field has an estimated audience of 2,488,841 people in United States.

#5630among Topic in United States#948in Business & Career

The average Oil field fan in United States is 37.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The UPS Store, Exxon, Boost Mobile, with strongest over-indexing on The UPS Store (10.61× the country average).

Demographically, the Oil field audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oil field fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oil field profile in United States.

Audience size
2.5M
in United States
Gender
29.1%♀
70.9% male
Age
37.7
average years
Country rank
#11959
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oil field fans

29.1% are female, 70.9% are male, average age 37.7.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Oil field audience in United States
MetricValue
Female29.1%
Male70.9%
Average age37.7
Estimated audience size2,488,841
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Oil field audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Oil field audience comes from United States.

Worldwide audience distribution share by country for Oil field
CountryShare
United States54.9%
Canada9.8%
Taiwan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oil field audience in United States is strongest.

Fig. 05

Top regions by affinity

Oil field fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K2.85×
02New Mexico~30K2.70×
03North Dakota~10K2.59×
04Oklahoma~60K2.12×
05Wyoming~7K2.00×
06Louisiana~60K1.76×
07Mississippi~30K1.44×
08Arkansas~30K1.35×
09Colorado~50K1.27×
10Kansas~20K1.17×
11West Virginia~10K1.11×
12Montana~7K1.08×
13Alaska~5K1.02×
14Idaho~10K1.01×
15South Dakota~6K0.99×
16Utah~20K0.96×
17Delaware~6K0.94×
18California~300K0.93×
19Arizona~50K0.92×
20Alabama~30K0.87×
21Nebraska~10K0.87×
22Oregon~20K0.86×
23Nevada~20K0.85×
24Maine~8K0.84×
25Rhode Island~7K0.84×
26Kentucky~30K0.82×
27Hawaii~9K0.82×
28New Hampshire~8K0.82×
29Washington, District of Columbia~6K0.82×
30Washington~40K0.81×
31Iowa~20K0.80×
32Georgia~60K0.79×
33Tennessee~40K0.78×
34Missouri~30K0.78×
35South Carolina~30K0.77×
36Indiana~30K0.75×
37Minnesota~30K0.75×
38Illinois~60K0.71×
39North Carolina~50K0.71×
40Michigan~50K0.71×
41Wisconsin~30K0.71×
42Pennsylvania~60K0.70×
43Virginia~40K0.68×
44Connecticut~20K0.68×
45Ohio~50K0.66×
46Massachusetts~30K0.64×
47Maryland~30K0.63×
48Florida~100K0.59×
49New Jersey~40K0.56×
50New York~80K0.54×
Fig. 06

Affinity by region

Affinity by region — Oil field, United States
0.54×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oil field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oil field audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility16.72×
02BiscuitvilleFood & Beverages16.72×
03Bentley Continental GTCars & Mobility16.36×
04ConocoPhillipsBusiness & Career11.64×
05TexacoCars & Mobility11.07×
06Boost MobileTechnology & Electronics10.78×
07The UPS StoreShopping10.61×
08Astro (Malaysian satellite television)Movies & TV8.80×
09Din Tai FungFood & Beverages5.51×
10Duke EnergyHome & Garden4.60×
11MotorboatCars & Mobility3.80×
12Diesel engineCars & Mobility3.46×
13Discount TireShopping3.12×
14Lawn mowerHome & Garden2.95×
15WhataburgerFood & Beverages2.79×
16Real propertyHome & Garden2.74×
17United States Postal ServiceBusiness & Career2.21×
18AuctionShopping2.12×
19AutoZoneCars & Mobility1.94×
20Chick-fil-AFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oil field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oil field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
Career OrientationPOWER2.01×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oil field audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.70×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oil field have in United States?

Oil field has an estimated audience of 2,488,841 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Oil field fans?

29.1% of Oil field fans are female, 70.9% are male, with an average age of 37.7 years.

03

Which brands do Oil field fans like most?

Oil field fans show strongest brand affinity for The UPS Store (10.61×), Exxon (16.72×), and Boost Mobile (10.78×) over the country average.

04

Where do Oil field fans live in United States?

Oil field fans in United States are most concentrated in Texas (reach ~600K), California (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oil field fans also like?

Beyond Oil field itself, the audience over-indexes on Exxon (16.72×), Boost Mobile (10.78×), ConocoPhillips (11.64×), and Biscuitville (16.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oil field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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