Rascasse Audience Intelligence

Motorboat Audience in United States

A data profile of the people who buy, follow and care about Motorboat in United States — modelled from more than twelve digital signal sources. Motorboat has an estimated audience of 10,499,907 people in United States.

#2198among Topic in United States#137in Cars & Mobility

The average Motorboat fan in United States is 43.5 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Outboard motor, Powerboating, Boat show, with strongest over-indexing on Outboard motor (36.57× the country average).

Demographically, the Motorboat audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorboat fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Outboard motor.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorboat profile in United States.

Audience size
10.5M
in United States
Gender
26.8%♀
73.2% male
Age
43.5
average years
Country rank
#3412
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorboat fans

26.8% are female, 73.2% are male, average age 43.5.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Motorboat audience in United States
MetricValue
Female26.8%
Male73.2%
Average age43.5
Estimated audience size10,499,907
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Motorboat audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Motorboat audience comes from United States.

Worldwide audience distribution share by country for Motorboat
CountryShare
United States24.4%
Japan8.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorboat audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorboat fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M4.65×
02Michigan~300K1.13×
03Washington~200K1.10×
04California~1.5M1.09×
05Utah~100K1.06×
06Kentucky~100K1.05×
07Hawaii~50K1.04×
08New York~600K1.03×
09North Carolina~300K1.03×
10Maryland~200K1.03×
11Connecticut~100K1.02×
12Alaska~20K1.01×
13Massachusetts~200K1.00×
14Oregon~100K1.00×
15Texas~900K0.99×
16Indiana~200K0.99×
17Pennsylvania~300K0.98×
18Illinois~300K0.98×
19Virginia~300K0.98×
20North Dakota~20K0.97×
21New Jersey~300K0.96×
22West Virginia~50K0.96×
23Vermont~20K0.96×
24Ohio~300K0.95×
25Alabama~100K0.95×
26Oklahoma~100K0.95×
27Maine~40K0.95×
28Montana~30K0.95×
29Delaware~30K0.95×
30Tennessee~200K0.94×
31Missouri~200K0.94×
32Minnesota~100K0.94×
33Arkansas~80K0.94×
34Nebraska~50K0.93×
35South Dakota~20K0.93×
36Florida~700K0.92×
37South Carolina~100K0.92×
38Louisiana~100K0.92×
39Nevada~90K0.92×
40Iowa~80K0.92×
41New Hampshire~40K0.92×
42Arizona~200K0.91×
43Idaho~50K0.91×
44Rhode Island~30K0.91×
45Mississippi~80K0.90×
46Kansas~70K0.90×
47Washington, District of Columbia~30K0.89×
48Wisconsin~100K0.88×
49New Mexico~50K0.88×
50Colorado~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Motorboat, United States
0.81×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorboat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorboat audience
#·InterestCategoryAffinity×
01Outboard motorCars & Mobility36.57×
02Yachting WorldTravel & Leisure34.62×
03PowerboatingCars & Mobility31.05×
04Formula (boats)Cars & Mobility25.71×
05Boat showTravel & Leisure25.38×
06West MarineShopping19.60×
07Personal water craftCars & Mobility13.05×
08WakesurfingSports11.17×
09Jet skiSports10.66×
10SailingSports8.50×
11WakeboardingSports8.48×
12HovercraftCars & Mobility8.13×
13WatercraftHome & Garden7.98×
14Wild fisheriesTravel & Leisure7.80×
15SpearfishingSports7.71×
16Fishing lineSports6.98×
17Haul truckCars & Mobility6.50×
18Dump truckCars & Mobility5.88×
19Anthony EdwardsMovies & TV5.57×
20Turkey huntingSports5.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorboat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorboat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
Career OrientationPOWER1.71×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorboat audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Design AffinityPREMIUM0.73×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorboat have in United States?

Motorboat has an estimated audience of 10,499,907 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Motorboat fans?

26.8% of Motorboat fans are female, 73.2% are male, with an average age of 43.5 years.

03

Which brands do Motorboat fans like most?

Motorboat fans show strongest brand affinity for Outboard motor (36.57×), Powerboating (31.05×), and Boat show (25.38×) over the country average.

04

Where do Motorboat fans live in United States?

Motorboat fans in United States are most concentrated in Georgia (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Motorboat fans also like?

Beyond Motorboat itself, the audience over-indexes on Powerboating (31.05×), Boat show (25.38×), Watercraft (7.98×), and West Marine (19.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorboat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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