Motorboat Audience in United States

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Motorboat has an estimated audience of 10,499,907 people in United States. 26.8% are female, 73.2% are male, average age 43.5. Top regions: California, Texas, Georgia. Top brand affinities: Outboard motor, Powerboating, Boat show, Watercraft, Personal water craft.

The average Motorboat fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Outboard motor, Powerboating, Boat show, with strongest over-indexing on Outboard motor (36.57× the country average). Demographically, the Motorboat audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motorboat fans

Demographic split for Motorboat audience in United States
MetricValue
Female26.8%
Male73.2%
Average age43.5
Estimated audience size10,499,907

Audience persona

The typical Motorboat fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Outboard motor.

Top regions in United States

Top regions ranked by reach for Motorboat in United States
RegionReachAffinity
California1,372,1541.19×
Texas968,4031.07×
Georgia776,1662.4×
Florida668,7110.94×
New York639,7271.09×
Illinois375,0571.07×
Pennsylvania355,0981×
North Carolina351,1691.11×
Michigan333,7571.22×
Ohio328,2641.01×
New Jersey267,4651×
Virginia263,9331.03×
Washington257,0361.22×
Massachusetts220,7891.07×
Indiana205,2191.07×
Tennessee204,8470.97×
Maryland193,9901.07×
Arizona193,6940.9×
Missouri167,9830.99×
South Carolina149,5600.95×
Minnesota149,1310.99×
Kentucky146,9631.12×
Wisconsin142,8710.9×
Alabama141,1600.96×
Colorado138,9060.84×
Oregon126,2951.05×
Louisiana125,7850.93×
Oklahoma113,1460.97×
Utah107,5451.14×
Connecticut106,3981.01×
Nevada94,3090.93×
Arkansas80,4590.93×
Iowa77,5260.9×
Kansas74,6050.9×
Mississippi68,7520.79×
Idaho50,3970.96×
Nebraska50,1980.95×
Hawaii47,1801.05×
West Virginia44,7510.92×
New Mexico43,8030.83×
New Hampshire35,9740.87×
Maine33,8480.9×
Rhode Island27,7900.83×
Washington, District of Columbia26,9530.85×
Montana26,5870.91×
Delaware24,8870.86×
Alaska21,7850.97×
South Dakota20,6190.85×
North Dakota20,0760.93×
Vermont16,2290.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorboat audience
BrandAffinityCategory
Outboard motor36.57×Cars & Mobility
Powerboating31.05×Cars & Mobility
Boat show25.38×Travel & Leisure
Watercraft7.98×Home & Garden
Personal water craft13.05×Cars & Mobility
West Marine19.6×Shopping
Yachting World34.62×Travel & Leisure
Wild fisheries7.8×Travel & Leisure
Spearfishing7.71×Sports
Wakeboarding8.48×Sports
Wakesurfing11.17×Sports
Turkey hunting5.51×Sports
Sailing8.5×Sports
Jet ski10.66×Sports
Fishing line6.98×Sports
Dump truck5.88×Cars & Mobility
Hovercraft8.13×Cars & Mobility
Haul truck6.5×Cars & Mobility
Kayak fishing8×Sports
Boston Whaler32.25×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorboat audience
TraitClusterScore
PatriotismCONSERVATISM2.45
Risk AppetiteTHRILL1.82
Luxury OrientationPREMIUM1.56
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.31
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Motorboat
CountryShare
United States24.4%
Japan8.0%
Brazil7.0%

See Motorboat audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorboat have in United States?

Motorboat has an estimated audience of 10,499,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorboat fans?

26.8% of Motorboat fans are female, 73.2% are male, with an average age of 43.5 years.

Which brands do Motorboat fans like most?

Motorboat fans show strongest brand affinity for Outboard motor (36.57×), Powerboating (31.05×), and Boat show (25.38×) over the country average.

Where do Motorboat fans live in United States?

Motorboat fans in United States are most concentrated in California (reach 1,372,154), Texas (reach 968,403), and Georgia (reach 776,166). These three regions account for the largest share of the active audience.

What other brands do Motorboat fans also like?

Beyond Motorboat itself, the audience over-indexes on Powerboating (31.05×), Boat show (25.38×), Watercraft (7.98×), and Personal water craft (13.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.