Jet ski Audience in United States

Jet ski has an estimated audience of 6,677,884 people in United States. 31.7% are female, 68.3% are male, average age 42.3. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Jet ski fan in United States is 42.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Jet ski audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Software

Demographics of Jet ski fans

Demographic split for Jet ski audience in United States
MetricValue
Female31.7%
Male68.3%
Average age42.3
Estimated audience size6,677,884

Audience persona

The typical Jet ski fan in United States is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Jet ski in United States
RegionReachAffinity
Florida1,117,8042.47×
California844,7761.15×
Texas648,7691.13×
New York454,9361.22×
North Carolina234,0751.16×
Illinois224,3571.01×
New Jersey218,9021.29×
Georgia217,4901.06×
Michigan198,0281.13×
Pennsylvania190,9440.85×
Washington164,4001.23×
Virginia163,9041.01×
Ohio161,9010.79×
Massachusetts136,2691.04×
South Carolina125,5331.25×
Maryland122,6661.07×
Arizona120,5770.88×
Tennessee118,0320.88×
Minnesota115,7521.21×
Wisconsin99,3570.99×
Alabama98,3811.05×
Indiana94,5280.77×
Missouri88,5280.82×
Louisiana80,1760.93×
Colorado76,7550.73×
Nevada71,4381.11×
Connecticut70,1351.05×
Oklahoma68,6180.93×
Oregon68,2380.89×
Kentucky64,6820.77×
Utah64,4911.08×
Hawaii56,2881.96×
Mississippi47,5300.86×
Arkansas46,6050.85×
Iowa45,6290.83×
Kansas42,6780.81×
Nebraska32,5760.97×
Idaho31,5950.94×
New Hampshire24,9580.95×
Maine22,9190.96×
New Mexico21,7510.65×
West Virginia20,6090.66×
Rhode Island20,1320.95×
Delaware16,8530.91×
Washington, District of Columbia15,6210.78×
North Dakota15,5441.13×
Montana14,1960.77×
South Dakota14,1690.92×
Alaska10,9050.76×
Vermont8,4660.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jet ski audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage23.57×Cars & Mobility
Income tax13.19×Business & Career
Motorboat9.31×Cars & Mobility
Maldives11.87×Travel & Leisure
Boat show11.81×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Sia15.73×Music & Radio
Honda HR-V15.71×Cars & Mobility
Personal water craft7.24×Cars & Mobility
Suzuki6.79×Cars & Mobility
AutoZone2.28×Cars & Mobility
Wakeboarding5.08×Sports
Livemusic2.96×Music & Radio
Houston Astros4.69×Sports
Nature1.64×Home & Garden
Pre-school playgroup16.5×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jet ski audience
TraitClusterScore
Risk AppetiteTHRILL1.67
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.56
DIY MentalityTHRILL1.37
Early Adopter MentalityPOWER1.33
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Jet ski
CountryShare
United States26.5%
Japan8.8%
Brazil6.3%

See Jet ski audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Jet ski have in United States?

Jet ski has an estimated audience of 6,677,884 people in United States, concentrated in Florida and California.

What is the gender split and age of Jet ski fans?

31.7% of Jet ski fans are female, 68.3% are male, with an average age of 42.3 years.

Which brands do Jet ski fans like most?

Jet ski fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Jet ski fans live in United States?

Jet ski fans in United States are most concentrated in Florida (reach 1,117,804), California (reach 844,776), and Texas (reach 648,769). These three regions account for the largest share of the active audience.

What other brands do Jet ski fans also like?

Beyond Jet ski itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (23.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jet ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.