Rascasse Audience Intelligence

Jet ski Audience in United States

Name: Jet ski — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Jet ski in United States — modelled from more than twelve digital signal sources. Jet ski has an estimated audience of 6,677,884 people in United States.

#3131among Topic in United States #432in Sports

The average Jet ski fan in United States is 42.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Wakeboarding, Motorboat, Personal water craft, with strongest over-indexing on Wakeboarding (11.43× the country average).

Demographically, the Jet ski audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jet ski fan in United States is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Wakeboarding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jet ski profile in United States.

Audience size

6.7M

in United States

Gender

31.7%♀

68.3% male

Age

42.3

average years

Country rank

#5221

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Jet ski fans

31.7% are female, 68.3% are male, average age 42.3.

Fig. 02

Gender split

31.7%

Female

68.3%

Male

Demographic split for Jet ski audience in United States
Metric	Value
Female	31.7%
Male	68.3%
Average age	42.3
Estimated audience size	6,677,884

Fig. 03

Age distribution

Age distribution of the Jet ski audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		20%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

26.4%

of the worldwide Jet ski audience comes from United States.

Worldwide audience distribution share by country for Jet ski
Country	Share
United States	26.4%
Japan	8.7%
Brazil	6.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jet ski audience in United States is strongest.

Fig. 05

Top regions by affinity

Jet ski fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~1M	2.23×
02	Hawaii	~50K	1.68×
03	Minnesota	~100K	1.24×
04	New Jersey	~200K	1.23×
05	South Carolina	~100K	1.22×
06	Washington	~200K	1.19×
07	North Dakota	~20K	1.19×
08	California	~900K	1.16×
09	New York	~400K	1.16×
10	North Carolina	~200K	1.12×
11	Connecticut	~70K	1.10×
12	Nevada	~70K	1.10×
13	Michigan	~200K	1.09×
14	Texas	~600K	1.08×
15	Alabama	~100K	1.08×
16	Maryland	~100K	1.06×
17	Utah	~60K	1.04×
18	Wisconsin	~100K	1.01×
19	Illinois	~200K	1.00×
20	Georgia	~200K	1.00×
21	Nebraska	~30K	1.00×
22	Maine	~20K	1.00×
23	Virginia	~200K	0.99×
24	Massachusetts	~100K	0.99×
25	New Hampshire	~30K	0.99×
26	Rhode Island	~20K	0.99×
27	Louisiana	~80K	0.98×
28	Oklahoma	~70K	0.98×
29	South Dakota	~10K	0.96×
30	Delaware	~20K	0.95×
31	Arizona	~100K	0.93×
32	Idaho	~30K	0.93×
33	Oregon	~70K	0.92×
34	Alaska	~10K	0.91×
35	Tennessee	~100K	0.89×
36	Mississippi	~50K	0.89×
37	Arkansas	~50K	0.88×
38	Pennsylvania	~200K	0.87×
39	Iowa	~50K	0.86×
40	Kansas	~40K	0.84×
41	Montana	~20K	0.84×
42	Missouri	~90K	0.83×
43	Kentucky	~70K	0.82×
44	Vermont	~10K	0.82×
45	Indiana	~100K	0.81×
46	Ohio	~200K	0.80×
47	West Virginia	~20K	0.77×
48	Washington, District of Columbia	~10K	0.72×
49	New Mexico	~20K	0.71×
50	Colorado	~70K	0.70×

Affinity by region — Jet ski, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jet ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jet ski audience
#	Interest	Category	×
01	Waterskiing	Sports	13.24×
02	Personal water craft	Cars & Mobility	12.87×
03	Wakeboarding	Sports	11.43×
04	Boat show	Travel & Leisure	11.15×
05	Motorboat	Cars & Mobility	10.57×
06	Wakesurfing	Sports	8.92×
07	Hovercraft	Cars & Mobility	7.80×
08	Suzuki	Cars & Mobility	5.52×
09	Snowmobile	Cars & Mobility	5.09×
10	Golf cart	Sports	4.84×
11	Standup paddleboarding	Sports	4.42×
12	Florida Lottery	Games	4.24×
13	All-terrain vehicle	Cars & Mobility	4.02×
14	Motorhome	Cars & Mobility	3.98×
15	Dump truck	Cars & Mobility	3.55×
16	Advance Auto Parts	Cars & Mobility	3.00×
17	O'Reilly Auto Parts	Cars & Mobility	2.96×
18	AutoZone	Cars & Mobility	2.65×
19	Google Maps	Internet & Social Media	2.20×
20	Automobiles	Cars & Mobility	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jet ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Jet ski audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.62×
Luxury Orientation	PREMIUM	1.60×
Patriotism	CONSERVATISM	1.58×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Jet ski audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.92×
Community Orientation	OPEN	0.96×
Spirituality	BALANCE	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Jet ski have in United States?

Jet ski has an estimated audience of 6,677,884 people in United States, concentrated in Florida and California.

What is the gender split and age of Jet ski fans?

31.7% of Jet ski fans are female, 68.3% are male, with an average age of 42.3 years.

Which brands do Jet ski fans like most?

Jet ski fans show strongest brand affinity for Wakeboarding (11.43×), Motorboat (10.57×), and Personal water craft (12.87×) over the country average.

Where do Jet ski fans live in United States?

Jet ski fans in United States are most concentrated in Florida (reach ~1M), California (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Jet ski fans also like?

Beyond Jet ski itself, the audience over-indexes on Motorboat (10.57×), Personal water craft (12.87×), Hovercraft (7.8×), and Wakesurfing (8.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jet ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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