Rascasse Audience Intelligence

Standup paddleboarding Audience in United States

A data profile of the people who buy, follow and care about Standup paddleboarding in United States — modelled from more than twelve digital signal sources. Standup paddleboarding has an estimated audience of 11,865,761 people in United States.

#46among Sport in United States#1978among Topic in United States#225in Sports

The average Standup paddleboarding fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Paddleboarding, Surfboard, Wakeboarding, with strongest over-indexing on Paddleboarding (9.12× the country average).

Demographically, the Standup paddleboarding audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Standup paddleboarding fan in United States is balanced, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Paddleboarding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standup paddleboarding profile in United States.

Audience size
11.9M
in United States
Gender
45.8%♀
54.2% male
Age
39.8
average years
Country rank
#3007
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Standup paddleboarding fans

45.8% are female, 54.2% are male, average age 39.8.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Standup paddleboarding audience in United States
MetricValue
Female45.8%
Male54.2%
Average age39.8
Estimated audience size11,865,761
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Standup paddleboarding audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Standup paddleboarding audience comes from United States.

Worldwide audience distribution share by country for Standup paddleboarding
CountryShare
United States27.1%
Japan12.9%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standup paddleboarding audience in United States is strongest.

Fig. 05

Top regions by affinity

Standup paddleboarding fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K1.85×
02Washington~400K1.74×
03Oregon~200K1.53×
04Colorado~300K1.37×
05Maine~60K1.34×
06Vermont~30K1.28×
07Florida~1M1.22×
08Montana~40K1.20×
09Minnesota~200K1.19×
10New Hampshire~50K1.14×
11Idaho~70K1.13×
12West Virginia~60K1.11×
13Wisconsin~200K1.08×
14California~1.5M1.04×
15Utah~100K1.04×
16Alaska~30K1.03×
17Rhode Island~40K1.01×
18Massachusetts~200K1.00×
19South Dakota~30K1.00×
20North Dakota~20K1.00×
21Connecticut~100K0.97×
22Delaware~30K0.97×
23Washington, District of Columbia~30K0.94×
24Michigan~300K0.93×
25Arizona~200K0.93×
26Arkansas~90K0.93×
27Nebraska~60K0.93×
28Mississippi~90K0.92×
29New Mexico~50K0.92×
30New Jersey~300K0.90×
31Nevada~100K0.90×
32Kansas~80K0.90×
33South Carolina~200K0.89×
34Iowa~90K0.89×
35Oklahoma~100K0.88×
36Virginia~300K0.87×
37North Carolina~300K0.86×
38Tennessee~200K0.86×
39Alabama~100K0.86×
40Louisiana~100K0.86×
41Kentucky~100K0.86×
42New York~500K0.83×
43Georgia~300K0.83×
44Missouri~200K0.83×
45Maryland~200K0.81×
46Indiana~200K0.80×
47Pennsylvania~300K0.78×
48Ohio~300K0.76×
49Illinois~300K0.75×
50Texas~700K0.66×
Fig. 06

Affinity by region

Affinity by region — Standup paddleboarding, United States
0.66×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standup paddleboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standup paddleboarding audience
#·InterestCategoryAffinity×
01PaddleboardingSports9.12×
02Scuba setTopic8.85×
03SurfboardSports8.57×
04WakesurfingSports7.87×
05Hiking equipmentSports7.13×
06Yin yogaSports6.75×
07WakeboardingSports6.40×
08Surf cultureSports6.24×
09Wedding PlannersKids & Family5.69×
10Wedding videographyKids & Family5.16×
11Bride and GroomHome & Garden5.05×
12HandmadeHome & Garden5.01×
13Kayak fishingSports4.79×
14Backcountry skiingSports4.74×
15Fly fishingSports3.35×
16Nordstrom rackFashion & Accessoires2.94×
17Outdoor enthusiastSports2.57×
18Survival skillsPolitics & Society2.54×
19Hobby LobbyHome & Garden2.07×
20AdventureTravel & Leisure1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standup paddleboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standup paddleboarding audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.50×
Design AffinityPREMIUM1.47×
Sports ActivityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standup paddleboarding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Social Media UsageJOY0.69×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Standup paddleboarding have in United States?

Standup paddleboarding has an estimated audience of 11,865,761 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Standup paddleboarding fans?

45.8% of Standup paddleboarding fans are female, 54.2% are male, with an average age of 39.8 years.

03

Which brands do Standup paddleboarding fans like most?

Standup paddleboarding fans show strongest brand affinity for Paddleboarding (9.12×), Surfboard (8.57×), and Wakeboarding (6.4×) over the country average.

04

Where do Standup paddleboarding fans live in United States?

Standup paddleboarding fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Standup paddleboarding fans also like?

Beyond Standup paddleboarding itself, the audience over-indexes on Surfboard (8.57×), Wakeboarding (6.4×), Wakesurfing (7.87×), and Nordstrom rack (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Standup paddleboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Standup paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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