Standup paddleboarding Audience in United States

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Standup paddleboarding has an estimated audience of 11,865,761 people in United States. 45.8% are female, 54.2% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Paddleboarding, Surfboard, Wakeboarding, Wakesurfing, Nordstrom rack.

The average Standup paddleboarding fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Paddleboarding, Surfboard, Wakeboarding, with strongest over-indexing on Paddleboarding (9.12× the country average). Demographically, the Standup paddleboarding audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Standup paddleboarding fans

Demographic split for Standup paddleboarding audience in United States
MetricValue
Female45.8%
Male54.2%
Average age39.8
Estimated audience size11,865,761

Audience persona

The typical Standup paddleboarding fan in United States is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Paddleboarding.

Top regions in United States

Top regions ranked by reach for Standup paddleboarding in United States
RegionReachAffinity
California1,403,5481.08×
Florida990,2941.23×
Texas661,9800.65×
New York552,0670.83×
Washington519,3132.18×
Colorado331,4331.77×
North Carolina291,1900.82×
Georgia280,7610.77×
Michigan277,4110.89×
Pennsylvania266,1040.67×
New Jersey262,4250.87×
Illinois261,1310.66×
Oregon243,7781.79×
Massachusetts242,5881.04×
Virginia227,4630.79×
Minnesota225,0351.32×
Arizona214,7490.89×
Ohio213,8610.59×
Wisconsin202,1371.13×
Tennessee150,1080.63×
Hawaii145,3252.85×
Utah139,7441.32×
South Carolina127,4870.71×
Maryland119,0390.58×
Indiana106,7190.49×
Connecticut103,7330.87×
Missouri96,5770.5×
Alabama89,2230.54×
Nevada86,3500.75×
Idaho85,6821.44×
Maine81,3071.91×
West Virginia70,0621.27×
New Hampshire63,9691.37×
Kentucky62,7590.42×
Oklahoma61,7770.47×
Kansas61,2160.65×
Louisiana59,1430.39×
Arkansas57,0560.58×
Montana56,0071.7×
Iowa51,4730.53×
Mississippi48,1680.49×
Vermont42,9732.06×
Rhode Island40,6781.08×
Nebraska35,1400.59×
Alaska32,1241.27×
New Mexico31,9160.54×
Wyoming29,1041.65×
Washington, District of Columbia28,2510.79×
Delaware25,6350.78×
South Dakota24,3890.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standup paddleboarding audience
BrandAffinityCategory
Paddleboarding9.12×Sports
Surfboard8.57×Sports
Wakeboarding6.4×Sports
Wakesurfing7.87×Sports
Nordstrom rack2.94×Fashion & Accessoires
Handmade5.01×Home & Garden
Yin yoga6.75×Sports
Wedding Planners5.69×Kids & Family
Backcountry skiing4.74×Sports
Hiking equipment7.13×Sports
Hobby Lobby2.07×Home & Garden
Bride and Groom5.05×Home & Garden
Wedding videography5.16×Kids & Family
Outdoor enthusiast2.57×Sports
Adventure1.9×Travel & Leisure
Kayak fishing4.79×Sports
Surf culture6.24×Sports
Survival skills2.54×Politics & Society
Fly fishing3.35×Sports
Scuba set8.85×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standup paddleboarding audience
TraitClusterScore
SustainabilityBALANCE2.43
Sports ActivityPOWER2.19
Risk AppetiteTHRILL2.14
Design AffinityPREMIUM1.81
Luxury OrientationPREMIUM1.56
LGBTQ+ IdentityOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Standup paddleboarding
CountryShare
United States27.1%
Japan12.9%
United Kingdom6.1%

See Standup paddleboarding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Standup paddleboarding have in United States?

Standup paddleboarding has an estimated audience of 11,865,761 people in United States, concentrated in California and Florida.

What is the gender split and age of Standup paddleboarding fans?

45.8% of Standup paddleboarding fans are female, 54.2% are male, with an average age of 39.8 years.

Which brands do Standup paddleboarding fans like most?

Standup paddleboarding fans show strongest brand affinity for Paddleboarding (9.12×), Surfboard (8.57×), and Wakeboarding (6.4×) over the country average.

Where do Standup paddleboarding fans live in United States?

Standup paddleboarding fans in United States are most concentrated in California (reach 1,403,548), Florida (reach 990,294), and Texas (reach 661,980). These three regions account for the largest share of the active audience.

What other brands do Standup paddleboarding fans also like?

Beyond Standup paddleboarding itself, the audience over-indexes on Surfboard (8.57×), Wakeboarding (6.4×), Wakesurfing (7.87×), and Nordstrom rack (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Standup paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.