Rascasse Audience Intelligence

Scuba set Audience in United States

Name: Scuba set — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Scuba set in United States — modelled from more than twelve digital signal sources. Scuba set has an estimated audience of 2,888,904 people in United States.

#5216among Topic in United States

The average Scuba set fan in United States is 42.4 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include International education, Standup paddleboarding, Minnesota Wild, with strongest over-indexing on International education (16.92× the country average).

Demographically, the Scuba set audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scuba set fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for International education.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scuba set profile in United States.

Audience size

2.9M

in United States

Gender

37.1%♀

62.9% male

Age

42.4

average years

Country rank

#10623

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Scuba set fans

37.1% are female, 62.9% are male, average age 42.4.

Fig. 02

Gender split

37.1%

Female

62.9%

Male

Demographic split for Scuba set audience in United States
Metric	Value
Female	37.1%
Male	62.9%
Average age	42.4
Estimated audience size	2,888,904

Fig. 03

Age distribution

Age distribution of the Scuba set audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		19%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

35.2%

of the worldwide Scuba set audience comes from United States.

Worldwide audience distribution share by country for Scuba set
Country	Share
United States	35.2%
United Kingdom	6.6%
Italy	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scuba set audience in United States is strongest.

Fig. 05

Top regions by affinity

Scuba set fans by region: top regions in United States
#	Region	Reach	×
01	Michigan	~400K	5.19×
02	Wisconsin	~60K	1.40×
03	Mississippi	~30K	1.26×
04	Georgia	~100K	1.24×
05	New York	~200K	1.22×
06	Rhode Island	~10K	1.21×
07	Alaska	~7K	1.21×
08	Maryland	~60K	1.17×
09	Louisiana	~40K	1.17×
10	Montana	~9K	1.16×
11	Alabama	~50K	1.14×
12	Delaware	~9K	1.14×
13	North Dakota	~7K	1.13×
14	South Dakota	~7K	1.12×
15	Vermont	~6K	1.12×
16	New Jersey	~80K	1.11×
17	Massachusetts	~60K	1.05×
18	Hawaii	~10K	1.05×
19	Connecticut	~30K	1.03×
20	North Carolina	~90K	1.02×
21	Arkansas	~20K	1.02×
22	Illinois	~100K	1.01×
23	South Carolina	~40K	1.00×
24	West Virginia	~10K	0.99×
25	Maine	~10K	0.99×
26	New Hampshire	~10K	0.98×
27	Washington, District of Columbia	~9K	0.98×
28	Florida	~200K	0.97×
29	Idaho	~10K	0.97×
30	Nebraska	~10K	0.96×
31	Pennsylvania	~90K	0.95×
32	Virginia	~70K	0.95×
33	Texas	~200K	0.94×
34	New Mexico	~10K	0.94×
35	Minnesota	~40K	0.93×
36	Indiana	~50K	0.92×
37	Iowa	~20K	0.91×
38	Kansas	~20K	0.91×
39	California	~300K	0.90×
40	Tennessee	~50K	0.90×
41	Kentucky	~30K	0.90×
42	Oklahoma	~30K	0.89×
43	Nevada	~20K	0.88×
44	Missouri	~40K	0.87×
45	Utah	~20K	0.86×
46	Ohio	~80K	0.85×
47	Oregon	~30K	0.85×
48	Washington	~50K	0.80×
49	Arizona	~50K	0.78×
50	Colorado	~40K	0.78×

Affinity by region — Scuba set, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scuba set audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scuba set audience
#	Interest	Category	×
01	Drone racing	Sports	20.00×
02	qantas airways	Travel & Leisure	20.00×
03	International education	Business & Career	16.92×
04	God in Islam	Politics & Society	13.19×
05	Kitesurfing	Sports	12.51×
06	Wetsuit	Sports	9.96×
07	Minnesota Wild	Sports	9.20×
08	Standup paddleboarding	Sports	8.85×
09	Diving	Sports	6.82×
10	Scuba diving	Travel & Leisure	5.57×
11	Backpacking (travel)	Travel & Leisure	5.22×
12	John Travolta	Movies & TV	4.81×
13	Extreme sport	Sports	4.77×
14	Alpine skiing	Sports	4.08×
15	Patagonia	Fashion & Accessoires	3.59×
16	Innovation	Business & Career	2.39×
17	Swimming	Sports	2.19×
18	Planet Fitness	Sports	1.89×
19	Airbnb	Travel & Leisure	1.68×
20	FIFA World Cup	Sports	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scuba set audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Scuba set audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	7.34×
Risk Appetite	THRILL	3.05×
Travelling	THRILL	2.57×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Scuba set audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.74×
Price Sensitivity	PREMIUM	0.79×
Creativity	OPEN	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Scuba set have in United States?

Scuba set has an estimated audience of 2,888,904 people in United States, concentrated in Michigan and California.

What is the gender split and age of Scuba set fans?

37.1% of Scuba set fans are female, 62.9% are male, with an average age of 42.4 years.

Which brands do Scuba set fans like most?

Scuba set fans show strongest brand affinity for International education (16.92×), Standup paddleboarding (8.85×), and Minnesota Wild (9.2×) over the country average.

Where do Scuba set fans live in United States?

Scuba set fans in United States are most concentrated in Michigan (reach ~400K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Scuba set fans also like?

Beyond Scuba set itself, the audience over-indexes on Standup paddleboarding (8.85×), Minnesota Wild (9.2×), Extreme sport (4.77×), and Diving (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Scuba set audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scuba set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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