Kitesurfing Audience in United States

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Kitesurfing has an estimated audience of 2,638,528 people in United States. 40.3% are female, 59.7% are male, average age 35.0. Top regions: California, Florida, New York. Top brand affinities: Windsurfing, Wakesurfing, Duck hunting, wildlife conservation, Surfboard.

The average Kitesurfing fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Windsurfing, Wakesurfing, Duck hunting, with strongest over-indexing on Windsurfing (18.42× the country average). Demographically, the Kitesurfing audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Kitesurfing fans

Demographic split for Kitesurfing audience in United States
MetricValue
Female40.3%
Male59.7%
Average age35.0
Estimated audience size2,638,528

Audience persona

The typical Kitesurfing fan in United States is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Windsurfing.

Top regions in United States

Top regions ranked by reach for Kitesurfing in United States
RegionReachAffinity
California424,2141.46×
Florida406,4382.28×
New York204,3811.39×
Texas200,1010.88×
North Carolina93,3731.18×
Massachusetts88,0541.69×
Washington80,6191.52×
New Jersey74,2191.11×
Illinois70,4260.8×
Virginia66,8401.04×
Michigan64,9810.94×
Georgia60,9590.75×
Hawaii60,3755.32×
South Carolina55,8831.41×
Pennsylvania55,5960.63×
Oregon51,9601.72×
Ohio44,4630.55×
Colorado44,1891.06×
Maryland34,2390.75×
Arizona33,4680.62×
Wisconsin32,1300.81×
Tennessee28,1960.53×
Minnesota27,7870.73×
Indiana27,4800.57×
Utah27,4311.16×
Connecticut26,9001.02×
Alabama23,2780.63×
Missouri22,4580.53×
Louisiana22,2680.65×
Nevada17,8680.7×
Oklahoma16,5230.56×
Kentucky15,2310.46×
Mississippi14,4650.67×
Maine12,2211.29×
Washington, District of Columbia11,3201.43×
New Hampshire11,2061.08×
Rhode Island11,1721.33×
Kansas11,1320.54×
Idaho10,8230.82×
Iowa10,3740.48×
Arkansas10,2330.47×
Montana7,8871.08×
Nebraska7,0480.53×
Vermont6,2301.34×
Delaware6,2240.85×
New Mexico6,0350.46×
Alaska5,7381.02×
West Virginia5,4180.44×
South Dakota2,9430.48×
North Dakota2,8660.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitesurfing audience
BrandAffinityCategory
Windsurfing18.42×Sports
Wakesurfing15.24×Sports
Duck hunting8.67×Sports
wildlife conservation23.52×Politics & Society
Surfboard9.11×Sports
Standup paddleboarding7.88×Sports
Backcountry skiing6.67×Sports
Big wave surfing21.63×Sports
Wildlife refuge15.19×Travel & Leisure
Wakeboarding6.31×Sports
Bass fishing4.66×Sports
Scuba set12.51×
Paddleboarding6.28×Sports
Surf culture8.27×Sports
Turkey hunting4.03×Sports
Professional Rodeo Cowboys Association9.83×Sports
Road trip4.28×Travel & Leisure
Tulum11.41×Travel & Leisure
Outdoor enthusiast2.99×Sports
Backpacking (travel)4.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitesurfing audience
TraitClusterScore
Risk AppetiteTHRILL3.79
LGBTQ+ IdentityOPEN2.63
SustainabilityBALANCE2.54
Luxury OrientationPREMIUM2.51
Design AffinityPREMIUM2.48
Sports ActivityPOWER2.2

Worldwide distribution

Worldwide audience distribution share by country for Kitesurfing
CountryShare
United States17.3%
Japan8.2%
Germany7.4%

See Kitesurfing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Kitesurfing have in United States?

Kitesurfing has an estimated audience of 2,638,528 people in United States, concentrated in California and Florida.

What is the gender split and age of Kitesurfing fans?

40.3% of Kitesurfing fans are female, 59.7% are male, with an average age of 35.0 years.

Which brands do Kitesurfing fans like most?

Kitesurfing fans show strongest brand affinity for Windsurfing (18.42×), Wakesurfing (15.24×), and Duck hunting (8.67×) over the country average.

Where do Kitesurfing fans live in United States?

Kitesurfing fans in United States are most concentrated in California (reach 424,214), Florida (reach 406,438), and New York (reach 204,381). These three regions account for the largest share of the active audience.

What other brands do Kitesurfing fans also like?

Beyond Kitesurfing itself, the audience over-indexes on Wakesurfing (15.24×), Duck hunting (8.67×), wildlife conservation (23.52×), and Surfboard (9.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitesurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.