Rascasse Audience Intelligence

Kitesurfing Audience in United States

A data profile of the people who buy, follow and care about Kitesurfing in United States — modelled from more than twelve digital signal sources. Kitesurfing has an estimated audience of 2,638,528 people in United States.

#148among Sport in United States#5474among Topic in United States#1017in Sports

The average Kitesurfing fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Windsurfing, Wakesurfing, Duck hunting, with strongest over-indexing on Windsurfing (18.42× the country average).

Demographically, the Kitesurfing audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitesurfing fan in United States is more male, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Windsurfing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitesurfing profile in United States.

Audience size
2.6M
in United States
Gender
40.3%♀
59.7% male
Age
35.0
average years
Country rank
#11438
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitesurfing fans

40.3% are female, 59.7% are male, average age 35.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Kitesurfing audience in United States
MetricValue
Female40.3%
Male59.7%
Average age35.0
Estimated audience size2,638,528
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Kitesurfing audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Kitesurfing audience comes from United States.

Worldwide audience distribution share by country for Kitesurfing
CountryShare
United States17.2%
Japan8.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitesurfing audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitesurfing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K3.77×
02Florida~400K1.97×
03Massachusetts~80K1.59×
04Oregon~50K1.52×
05Washington~70K1.39×
06California~400K1.32×
07New York~200K1.32×
08South Carolina~50K1.32×
09Maine~10K1.23×
10Vermont~6K1.21×
11New Hampshire~10K1.16×
12Rhode Island~10K1.16×
13Washington, District of Columbia~9K1.16×
14Connecticut~30K1.13×
15North Carolina~90K1.09×
16New Jersey~70K1.08×
17Utah~30K1.08×
18Alaska~6K1.02×
19Colorado~40K1.01×
20Montana~7K1.01×
21Virginia~60K0.98×
22Delaware~7K0.94×
23Michigan~60K0.91×
24Idaho~10K0.91×
25South Dakota~5K0.89×
26North Dakota~5K0.89×
27Wisconsin~30K0.88×
28Illinois~70K0.85×
29Minnesota~30K0.84×
30Texas~200K0.82×
31Maryland~40K0.82×
32Kansas~20K0.82×
33Nebraska~10K0.82×
34West Virginia~10K0.81×
35Nevada~20K0.80×
36New Mexico~10K0.80×
37Mississippi~20K0.79×
38Georgia~60K0.76×
39Iowa~20K0.76×
40Arkansas~20K0.76×
41Louisiana~30K0.75×
42Oklahoma~20K0.75×
43Pennsylvania~70K0.74×
44Alabama~30K0.74×
45Arizona~40K0.72×
46Kentucky~20K0.72×
47Indiana~30K0.71×
48Missouri~30K0.69×
49Tennessee~40K0.68×
50Ohio~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Kitesurfing, United States
0.66×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitesurfing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitesurfing audience
#·InterestCategoryAffinity×
01wildlife conservationPolitics & Society23.52×
02Big wave surfingSports21.63×
03WindsurfingSports18.42×
04WakesurfingSports15.24×
05Wildlife refugeTravel & Leisure15.19×
06Scuba setTopic12.51×
07TulumTravel & Leisure11.41×
08Professional Rodeo Cowboys AssociationSports9.83×
09SurfboardSports9.11×
10Duck huntingSports8.67×
11Surf cultureSports8.27×
12Standup paddleboardingSports7.88×
13Backcountry skiingSports6.67×
14WakeboardingSports6.31×
15PaddleboardingSports6.28×
16Bass fishingSports4.66×
17Road tripTravel & Leisure4.28×
18Turkey huntingSports4.03×
19Outdoor enthusiastSports2.99×
20Trader Joe'sShopping2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitesurfing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitesurfing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.73×
Risk AppetiteTHRILL2.45×
TravellingTHRILL2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitesurfing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Family OrientationCONSERVATISM0.86×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitesurfing have in United States?

Kitesurfing has an estimated audience of 2,638,528 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kitesurfing fans?

40.3% of Kitesurfing fans are female, 59.7% are male, with an average age of 35.0 years.

03

Which brands do Kitesurfing fans like most?

Kitesurfing fans show strongest brand affinity for Windsurfing (18.42×), Wakesurfing (15.24×), and Duck hunting (8.67×) over the country average.

04

Where do Kitesurfing fans live in United States?

Kitesurfing fans in United States are most concentrated in California (reach ~400K), Florida (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kitesurfing fans also like?

Beyond Kitesurfing itself, the audience over-indexes on Wakesurfing (15.24×), Duck hunting (8.67×), wildlife conservation (23.52×), and Surfboard (9.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kitesurfing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitesurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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