A data profile of the people who buy, follow and care about Professional Rodeo Cowboys Association in United States — modelled from more than twelve digital signal sources. Professional Rodeo Cowboys Association has an estimated audience of 4,155,026 people in United States.
The average Professional Rodeo Cowboys Association fan in United States is 38.5 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, Arizona, California.
Top brand affinities include Draught beer, Planet Fitness, Barbecue sauce, with strongest over-indexing on Draught beer (16.16× the country average).
Demographically, the Professional Rodeo Cowboys Association audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Professional Rodeo Cowboys Association fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Draught beer.
The key figures that characterise the Professional Rodeo Cowboys Association profile in United States.
49.0% are female, 51.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 38.5 |
| Estimated audience size | 4,155,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 22% |
Where the Professional Rodeo Cowboys Association audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~60K | 9.19× | |
| 02 | Montana | ~70K | 5.73× | |
| 03 | South Dakota | ~50K | 5.20× | |
| 04 | North Dakota | ~40K | 4.15× | |
| 05 | Idaho | ~60K | 2.99× | |
| 06 | New Mexico | ~50K | 2.36× | |
| 07 | Utah | ~80K | 2.20× | |
| 08 | Oklahoma | ~100K | 2.18× | |
| 09 | Arizona | ~100K | 1.77× | |
| 10 | Nebraska | ~40K | 1.77× | |
| 11 | Kansas | ~50K | 1.47× | |
| 12 | Colorado | ~70K | 1.13× | |
| 13 | Oregon | ~50K | 0.96× | |
| 14 | Texas | ~300K | 0.90× | |
| 15 | Iowa | ~30K | 0.90× | |
| 16 | Arkansas | ~30K | 0.88× | |
| 17 | Louisiana | ~40K | 0.76× | |
| 18 | Vermont | ~5K | 0.75× | |
| 19 | Nevada | ~30K | 0.72× | |
| 20 | New Hampshire | ~10K | 0.68× | |
| 21 | Rhode Island | ~9K | 0.65× | |
| 22 | Delaware | ~7K | 0.65× | |
| 23 | Mississippi | ~20K | 0.63× | |
| 24 | Missouri | ~40K | 0.59× | |
| 25 | Maine | ~9K | 0.59× | |
| 26 | Washington | ~50K | 0.58× | |
| 27 | West Virginia | ~9K | 0.48× | |
| 28 | Massachusetts | ~40K | 0.43× | |
| 29 | Connecticut | ~20K | 0.43× | |
| 30 | Minnesota | ~30K | 0.42× | |
| 31 | Washington, District of Columbia | ~5K | 0.42× | |
| 32 | Hawaii | ~6K | 0.36× | |
| 33 | Alabama | ~20K | 0.33× | |
| 34 | Maryland | ~20K | 0.32× | |
| 35 | Wisconsin | ~20K | 0.29× | |
| 36 | Tennessee | ~20K | 0.28× | |
| 37 | Kentucky | ~10K | 0.26× | |
| 38 | California | ~100K | 0.23× | |
| 39 | South Carolina | ~10K | 0.21× | |
| 40 | Indiana | ~10K | 0.19× | |
| 41 | New Jersey | ~20K | 0.18× | |
| 42 | Georgia | ~20K | 0.16× | |
| 43 | Michigan | ~20K | 0.16× | |
| 44 | Virginia | ~20K | 0.16× | |
| 45 | Florida | ~40K | 0.15× | |
| 46 | Illinois | ~20K | 0.15× | |
| 47 | North Carolina | ~20K | 0.15× | |
| 48 | Pennsylvania | ~20K | 0.14× | |
| 49 | Ohio | ~20K | 0.14× | |
| 50 | New York | ~20K | 0.10× |
The strongest cross-interests of the Professional Rodeo Cowboys Association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Draught beer | Food & Beverages | 16.16× | ||
| 02 | Barbecue sauce | Food & Beverages | 13.14× | ||
| 03 | Kitesurfing | Sports | 9.83× | ||
| 04 | Kayaking | Sports | 8.34× | ||
| 05 | Wrangler (jeans) | Fashion & Accessoires | 8.18× | ||
| 06 | Ariat | Fashion & Accessoires | 7.92× | ||
| 07 | Red Bull Racing | Sports | 6.86× | ||
| 08 | Boot Barn | Fashion & Accessoires | 6.11× | ||
| 09 | Mongolia | Travel & Leisure | 4.45× | ||
| 10 | Rodeo | Sports | 3.53× | ||
| 11 | Diaper bag | Kids & Family | 3.48× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 3.41× | ||
| 13 | Tractor Supply Company | Shopping | 3.39× | ||
| 14 | San Antonio Spurs | Sports | 2.98× | ||
| 15 | Planet Fitness | Sports | 2.62× | ||
| 16 | Whisky | Food & Beverages | 2.54× | ||
| 17 | Livestock | Pets & Animals | 2.30× | ||
| 18 | Menards | Home & Garden | 1.97× | ||
| 19 | Meat | Food & Beverages | 1.84× | ||
| 20 | Camping | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.50× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Design Affinity | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
Professional Rodeo Cowboys Association has an estimated audience of 4,155,026 people in United States, concentrated in Texas and Arizona.
49.0% of Professional Rodeo Cowboys Association fans are female, 51.0% are male, with an average age of 38.5 years.
Professional Rodeo Cowboys Association fans show strongest brand affinity for Draught beer (16.16×), Planet Fitness (2.62×), and Barbecue sauce (13.14×) over the country average.
Professional Rodeo Cowboys Association fans in United States are most concentrated in Texas (reach ~300K), Arizona (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Professional Rodeo Cowboys Association itself, the audience over-indexes on Planet Fitness (2.62×), Barbecue sauce (13.14×), Boot Barn (6.11×), and Wrangler (jeans) (8.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Professional Rodeo Cowboys Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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