Kayaking Audience in United States

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Kayaking has an estimated audience of 3,572,467 people in United States. 43.9% are female, 56.1% are male, average age 40.4. Top regions: California, Florida, New York. Top brand affinities: Duck hunting, Windsurfing, Kayak, Wakesurfing, Standup paddleboarding.

The average Kayaking fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Duck hunting, Windsurfing, Kayak, with strongest over-indexing on Duck hunting (7.96× the country average). Demographically, the Kayaking audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Kayaking fans

Demographic split for Kayaking audience in United States
MetricValue
Female43.9%
Male56.1%
Average age40.4
Estimated audience size3,572,467

Audience persona

The typical Kayaking fan in United States is more male, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Duck hunting.

Top regions in United States

Top regions ranked by reach for Kayaking in United States
RegionReachAffinity
California492,7021.25×
Florida327,8921.36×
New York292,0321.46×
Texas265,2490.86×
Illinois131,0371.1×
New Jersey122,2051.35×
Virginia109,7621.26×
Massachusetts109,1421.55×
Pennsylvania105,5030.88×
North Carolina104,2590.97×
Georgia95,8700.87×
Ohio93,7850.85×
Washington87,4231.22×
Michigan86,4570.93×
Colorado73,7251.31×
Maryland65,1291.06×
Arizona62,0150.85×
Wisconsin58,3401.09×
Minnesota58,2861.14×
Tennessee57,3140.8×
Indiana52,2640.8×
Connecticut51,5301.44×
Oregon49,7351.21×
South Carolina44,4780.83×
Missouri41,2000.72×
Nevada32,5490.94×
Kentucky30,4680.68×
Alabama29,4920.59×
Louisiana29,4380.64×
Utah28,5250.89×
Hawaii26,9721.76×
Iowa25,3170.86×
Oklahoma23,9240.6×
Arkansas19,6030.67×
Kansas19,5000.69×
Idaho18,3951.03×
Washington, District of Columbia17,2021.6×
Maine17,0761.33×
New Hampshire16,9731.21×
Mississippi14,7300.5×
Nebraska13,1360.73×
Rhode Island12,2821.08×
Montana12,2631.24×
New Mexico11,0350.62×
Alaska9,3781.23×
West Virginia9,2320.55×
Vermont8,6231.37×
Delaware7,8510.8×
South Dakota5,9380.72×
North Dakota4,8970.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kayaking audience
BrandAffinityCategory
Duck hunting7.96×Sports
Windsurfing9.97×Sports
Kayak5.95×Travel & Leisure
Wakesurfing9×Sports
Standup paddleboarding6.72×Sports
Fishing reel4.13×Sports
Turkey hunting4.02×Sports
Online shopping1.55×Shopping
Paddleboarding5.6×Sports
Professional Rodeo Cowboys Association8.34×Sports
Rafting6.01×Sports
REI2.88×Fashion & Accessoires
Boats2.22×Cars & Mobility
Big wave surfing14.6×Sports
Boating2.45×Travel & Leisure
wildlife conservation10.21×Politics & Society
Fishing float5.25×Sports
Fly fishing3.39×Sports
Hunting dog5.5×Pets & Animals
National park2.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kayaking audience
TraitClusterScore
SustainabilityBALANCE1.79
TravellingTHRILL1.58
Sports ActivityPOWER1.51
Risk AppetiteTHRILL1.45
DIY MentalityTHRILL1.35
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Kayaking
CountryShare
United States30.1%
Japan6.2%
China4.8%

See Kayaking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Kayaking have in United States?

Kayaking has an estimated audience of 3,572,467 people in United States, concentrated in California and Florida.

What is the gender split and age of Kayaking fans?

43.9% of Kayaking fans are female, 56.1% are male, with an average age of 40.4 years.

Which brands do Kayaking fans like most?

Kayaking fans show strongest brand affinity for Duck hunting (7.96×), Windsurfing (9.97×), and Kayak (5.95×) over the country average.

Where do Kayaking fans live in United States?

Kayaking fans in United States are most concentrated in California (reach 492,702), Florida (reach 327,892), and New York (reach 292,032). These three regions account for the largest share of the active audience.

What other brands do Kayaking fans also like?

Beyond Kayaking itself, the audience over-indexes on Windsurfing (9.97×), Kayak (5.95×), Wakesurfing (9×), and Standup paddleboarding (6.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.