Rascasse Audience Intelligence

Kayaking Audience in United States

A data profile of the people who buy, follow and care about Kayaking in United States — modelled from more than twelve digital signal sources. Kayaking has an estimated audience of 3,572,467 people in United States.

#126among Sport in United States#4612among Topic in United States#779in Sports

The average Kayaking fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Duck hunting, Windsurfing, Kayak, with strongest over-indexing on Duck hunting (7.96× the country average).

Demographically, the Kayaking audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kayaking fan in United States is more male, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Duck hunting.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kayaking profile in United States.

Audience size
3.6M
in United States
Gender
43.9%♀
56.1% male
Age
40.4
average years
Country rank
#8863
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kayaking fans

43.9% are female, 56.1% are male, average age 40.4.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Kayaking audience in United States
MetricValue
Female43.9%
Male56.1%
Average age40.4
Estimated audience size3,572,467
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Kayaking audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Kayaking audience comes from United States.

Worldwide audience distribution share by country for Kayaking
CountryShare
United States29.6%
Japan6.2%
China4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kayaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Kayaking fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.69×
02Massachusetts~100K1.54×
03Washington, District of Columbia~20K1.50×
04Vermont~9K1.49×
05Connecticut~50K1.45×
06New York~300K1.41×
07Maine~20K1.38×
08Alaska~10K1.34×
09Florida~300K1.33×
10Colorado~70K1.31×
11New Jersey~100K1.30×
12Montana~10K1.30×
13New Hampshire~20K1.26×
14California~500K1.23×
15Virginia~100K1.20×
16Oregon~50K1.18×
17Washington~80K1.14×
18Rhode Island~10K1.14×
19Minnesota~60K1.13×
20Maryland~70K1.09×
21Wisconsin~60K1.06×
22Illinois~100K1.05×
23Idaho~20K1.04×
24North Carolina~100K0.93×
25Nevada~30K0.92×
26Michigan~80K0.90×
27Utah~30K0.88×
28Pennsylvania~100K0.86×
29Arizona~60K0.84×
30Ohio~90K0.83×
31Georgia~90K0.83×
32Iowa~20K0.82×
33Delaware~8K0.82×
34South Carolina~40K0.81×
35Indiana~50K0.80×
36Texas~200K0.79×
37Tennessee~60K0.78×
38Nebraska~10K0.76×
39South Dakota~6K0.76×
40Kansas~20K0.73×
41North Dakota~5K0.73×
42Missouri~40K0.71×
43Kentucky~30K0.70×
44Arkansas~20K0.68×
45New Mexico~10K0.66×
46Louisiana~30K0.65×
47Oklahoma~20K0.61×
48West Virginia~10K0.61×
49Alabama~30K0.60×
50Mississippi~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Kayaking, United States
0.53×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kayaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kayaking audience
#·InterestCategoryAffinity×
01Big wave surfingSports14.60×
02wildlife conservationPolitics & Society10.21×
03WindsurfingSports9.97×
04WakesurfingSports9.00×
05Professional Rodeo Cowboys AssociationSports8.34×
06Duck huntingSports7.96×
07Standup paddleboardingSports6.72×
08RaftingSports6.01×
09KayakTravel & Leisure5.95×
10PaddleboardingSports5.60×
11Hunting dogPets & Animals5.50×
12Fishing floatSports5.25×
13Outside (magazine)Home & Garden4.27×
14Fishing reelSports4.13×
15Turkey huntingSports4.02×
16Fly fishingSports3.39×
17REIFashion & Accessoires2.88×
18BoatingTravel & Leisure2.45×
19BoatsCars & Mobility2.22×
20Online shoppingShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kayaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kayaking audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.74×
Risk AppetiteTHRILL1.67×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kayaking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Social Media UsageJOY0.98×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kayaking have in United States?

Kayaking has an estimated audience of 3,572,467 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kayaking fans?

43.9% of Kayaking fans are female, 56.1% are male, with an average age of 40.4 years.

03

Which brands do Kayaking fans like most?

Kayaking fans show strongest brand affinity for Duck hunting (7.96×), Windsurfing (9.97×), and Kayak (5.95×) over the country average.

04

Where do Kayaking fans live in United States?

Kayaking fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kayaking fans also like?

Beyond Kayaking itself, the audience over-indexes on Windsurfing (9.97×), Kayak (5.95×), Wakesurfing (9×), and Standup paddleboarding (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Kayaking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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