Rascasse Audience Intelligence

Paddleboarding Audience in United States

A data profile of the people who buy, follow and care about Paddleboarding in United States — modelled from more than twelve digital signal sources. Paddleboarding has an estimated audience of 11,106,117 people in United States.

#52among Sport in United States#2101among Topic in United States#251in Sports

The average Paddleboarding fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Standup paddleboarding, Superman, Alpine skiing, with strongest over-indexing on Standup paddleboarding (9.12× the country average).

Demographically, the Paddleboarding audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paddleboarding fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Standup paddleboarding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paddleboarding profile in United States.

Audience size
11.1M
in United States
Gender
46.8%♀
53.2% male
Age
41.4
average years
Country rank
#3229
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paddleboarding fans

46.8% are female, 53.2% are male, average age 41.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Paddleboarding audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.4
Estimated audience size11,106,117
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Paddleboarding audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Paddleboarding audience comes from United States.

Worldwide audience distribution share by country for Paddleboarding
CountryShare
United States31.6%
Japan7.7%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paddleboarding audience in United States is strongest.

Fig. 05

Top regions by affinity

Paddleboarding fans by region: top regions in United States
#RegionReachAffinity×
01Montana~80K2.62×
02Washington~500K2.41×
03Colorado~400K2.36×
04Idaho~100K2.01×
05Utah~200K1.97×
06Oregon~200K1.74×
07Hawaii~80K1.72×
08Maine~60K1.63×
09Florida~1M1.46×
10Wyoming~20K1.46×
11New Hampshire~60K1.28×
12Vermont~20K1.24×
13Arizona~300K1.23×
14Alaska~30K1.15×
15California~1.5M1.14×
16Minnesota~200K1.11×
17Massachusetts~200K1.00×
18Connecticut~100K0.98×
19Nevada~100K0.92×
20Kansas~80K0.91×
21Rhode Island~30K0.91×
22South Dakota~20K0.89×
23Tennessee~200K0.80×
24Wisconsin~100K0.80×
25North Carolina~300K0.79×
26Virginia~200K0.79×
27Washington, District of Columbia~30K0.78×
28Nebraska~40K0.75×
29Delaware~20K0.75×
30Texas~700K0.73×
31South Carolina~100K0.73×
32Michigan~200K0.72×
33New Jersey~200K0.72×
34New Mexico~40K0.71×
35West Virginia~40K0.71×
36Pennsylvania~300K0.70×
37Maryland~100K0.70×
38Missouri~100K0.69×
39Iowa~60K0.69×
40New York~400K0.65×
41Arkansas~60K0.63×
42Illinois~200K0.62×
43Oklahoma~80K0.62×
44Ohio~200K0.61×
45Georgia~200K0.58×
46Indiana~100K0.57×
47Alabama~90K0.55×
48Kentucky~80K0.55×
49Mississippi~50K0.52×
50Louisiana~70K0.49×
Fig. 06

Affinity by region

Affinity by region — Paddleboarding, United States
0.49×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paddleboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paddleboarding audience
#·InterestCategoryAffinity×
01Ford TransitCars & Mobility11.05×
02Standup paddleboardingSports9.12×
03Arc'teryxFashion & Accessoires6.70×
04WakeboardingSports5.62×
05Alpine skiingSports4.78×
06KayakTravel & Leisure4.14×
07MyFitnessPalSports4.08×
08CrowdfundingBusiness & Career3.39×
09PatagoniaFashion & Accessoires3.36×
10UniqloShopping3.16×
11Premier LeagueSports3.14×
12Fly fishingSports2.94×
13SupermanMovies & TV2.73×
14Diaper bagKids & Family2.60×
15Vintage clothingFashion & Accessoires2.43×
16InnovationBusiness & Career2.27×
17Planet FitnessSports2.24×
18Do it yourself (DIY)Home & Garden1.78×
19Trader Joe'sShopping1.75×
20FIFA World CupSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paddleboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paddleboarding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
TravellingTHRILL1.89×
Sports ActivityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paddleboarding audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.78×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paddleboarding have in United States?

Paddleboarding has an estimated audience of 11,106,117 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Paddleboarding fans?

46.8% of Paddleboarding fans are female, 53.2% are male, with an average age of 41.4 years.

03

Which brands do Paddleboarding fans like most?

Paddleboarding fans show strongest brand affinity for Standup paddleboarding (9.12×), Superman (2.73×), and Alpine skiing (4.78×) over the country average.

04

Where do Paddleboarding fans live in United States?

Paddleboarding fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Paddleboarding fans also like?

Beyond Paddleboarding itself, the audience over-indexes on Superman (2.73×), Alpine skiing (4.78×), Wakeboarding (5.62×), and Kayak (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Paddleboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →