Paddleboarding Audience in United States

Paddleboarding logo

Paddleboarding has an estimated audience of 11,106,117 people in United States. 46.8% are female, 53.2% are male, average age 41.4. Top regions: California, Florida, Texas. Top brand affinities: Embroidery Library, Product design, Natural rubber, Alaska, UK garage.

The average Paddleboarding fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Embroidery Library, Product design, Natural rubber, with strongest over-indexing on Embroidery Library (41.11× the country average). Demographically, the Paddleboarding audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Paddleboarding fans

Demographic split for Paddleboarding audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.4
Estimated audience size11,106,117

Audience persona

The typical Paddleboarding fan in United States is balanced, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Embroidery Library.

Top regions in United States

Top regions ranked by reach for Paddleboarding in United States
RegionReachAffinity
California1,342,3531.1×
Florida1,259,9521.68×
Texas752,9060.79×
Washington482,4932.17×
Colorado438,6732.51×
New York395,0730.64×
North Carolina277,7370.83×
Arizona263,1821.16×
Pennsylvania258,9510.69×
Illinois227,9070.62×
Massachusetts218,7001×
Oregon215,7501.69×
Virginia213,6380.79×
Utah206,8172.08×
Ohio203,9480.6×
New Jersey203,5360.72×
Michigan203,3360.7×
Georgia199,2770.58×
Tennessee171,3480.77×
Minnesota168,0121.06×
Maryland132,1010.69×
Wisconsin129,3870.77×
South Carolina127,7190.76×
Missouri119,2260.67×
Idaho114,8882.06×
Connecticut107,2000.96×
Indiana102,6180.51×
Montana95,9953.12×
Nevada95,0610.88×
Hawaii91,6171.92×
Kansas77,6090.89×
Alabama75,9210.49×
Maine71,5421.8×
Oklahoma64,3270.52×
Kentucky64,2410.46×
Iowa58,6580.64×
New Hampshire56,4551.29×
Louisiana54,3740.38×
Arkansas47,7320.52×
Nebraska37,6790.68×
New Mexico34,5880.62×
Mississippi31,4510.34×
Rhode Island30,8430.87×
West Virginia30,1110.58×
Washington, District of Columbia25,7870.77×
Wyoming25,3791.54×
Vermont23,5641.21×
Alaska22,4920.95×
South Dakota20,4360.8×
Delaware19,0140.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paddleboarding audience
BrandAffinityCategory
Embroidery Library41.11×Home & Garden
Product design4.53×Business & Career
Natural rubber4.47×Cars & Mobility
Alaska2.91×Travel & Leisure
UK garage8.49×Music & Radio
Stamp collecting6.27×Home & Garden
Urban Outfitters2.12×Shopping
9NEWS (KUSA)4.86×Movies & TV
Bank account2.28×Business & Career
Israel1.87×Travel & Leisure
Isometric exercise7.37×Sports
Bulacan14.38×Travel & Leisure
Pro-Ject3.19×Music & Radio
Jesse Plemons2.66×Movies & TV
Joshua Jackson3.48×Movies & TV
Jaws4.08×Movies & TV
Sub Zero (Official)7.11×Literature
Nipsey Hussle3.73×Music & Radio
Meals on Wheels3.51×Food & Beverages
JDSU1.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paddleboarding audience
TraitClusterScore
Sports ActivityPOWER2.42
SustainabilityBALANCE2.02
Risk AppetiteTHRILL1.92
TravellingTHRILL1.63
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Paddleboarding
CountryShare
United States31.5%
Japan7.7%
United Kingdom7.4%

See Paddleboarding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Paddleboarding have in United States?

Paddleboarding has an estimated audience of 11,106,117 people in United States, concentrated in California and Florida.

What is the gender split and age of Paddleboarding fans?

46.8% of Paddleboarding fans are female, 53.2% are male, with an average age of 41.4 years.

Which brands do Paddleboarding fans like most?

Paddleboarding fans show strongest brand affinity for Embroidery Library (41.11×), Product design (4.53×), and Natural rubber (4.47×) over the country average.

Where do Paddleboarding fans live in United States?

Paddleboarding fans in United States are most concentrated in California (reach 1,342,353), Florida (reach 1,259,952), and Texas (reach 752,906). These three regions account for the largest share of the active audience.

What other brands do Paddleboarding fans also like?

Beyond Paddleboarding itself, the audience over-indexes on Product design (4.53×), Natural rubber (4.47×), Alaska (2.91×), and UK garage (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.