Crowdfunding Audience in United States

Crowdfunding logo

Crowdfunding has an estimated audience of 13,987,033 people in United States. 40.7% are female, 59.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Equity crowdfunding, Superman, Google Drive, Online shopping.

The average Crowdfunding fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Equity crowdfunding, Superman, with strongest over-indexing on Food and drink (1.64× the country average). Demographically, the Crowdfunding audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Crowdfunding fans

Demographic split for Crowdfunding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.0
Estimated audience size13,987,033

Audience persona

The typical Crowdfunding fan in United States is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Crowdfunding in United States
RegionReachAffinity
California1,730,6251.13×
Texas1,443,9581.2×
Florida1,217,6911.29×
New York893,4151.14×
Georgia568,2311.32×
North Carolina533,9641.27×
Pennsylvania483,9351.03×
Illinois467,8021×
Ohio434,3731.01×
Virginia393,5471.16×
New Jersey376,4991.06×
Michigan375,6171.03×
Arizona308,9891.08×
Massachusetts287,9691.05×
Washington285,2471.02×
Indiana276,0821.08×
Tennessee270,3770.96×
Maryland269,0211.12×
South Carolina242,7911.15×
Missouri228,5361.01×
Colorado213,3380.97×
Wisconsin211,5921.01×
Minnesota197,1440.98×
Louisiana191,7441.06×
Alabama181,0060.93×
Oregon169,9281.06×
Kentucky164,1940.94×
Oklahoma158,2311.02×
Nevada142,9351.06×
Connecticut140,8911×
Mississippi134,1171.16×
Utah125,9441.01×
Arkansas111,7010.97×
Kansas104,0110.94×
Iowa98,7430.86×
Idaho66,8070.95×
Washington, District of Columbia59,5501.42×
Hawaii58,8250.98×
New Mexico58,5710.84×
Nebraska58,3710.83×
West Virginia52,8440.81×
New Hampshire46,1330.84×
Montana41,5921.07×
Rhode Island40,0420.9×
Maine40,0180.8×
Delaware34,0660.88×
South Dakota25,3880.79×
Alaska24,4840.82×
North Dakota18,9340.66×
Vermont17,2300.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crowdfunding audience
BrandAffinityCategory
Food and drink1.64×Food & Beverages
Equity crowdfunding12.24×Business & Career
Superman1.83×Movies & TV
Google Drive2.72×Technology & Electronics
Online shopping1.65×Shopping
Computers1.67×Technology & Electronics
Video1.94×Movies & TV
Mobile phones1.68×Technology & Electronics
Electronics2.36×Technology & Electronics
Beverages1.51×Food & Beverages
Culture1.52×Literature
Cuisine1.64×Food & Beverages
Mobile app1.67×Technology & Electronics
Books1.71×Literature
Harry Potter1.86×Movies & TV
Yahoo!奇摩名人娛樂2.27×Internet & Social Media
Peacemaker1.94×Movies & TV
GoFundMe6.09×Business & Career
REI2.69×Fashion & Accessoires
OnlyFans2.47×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crowdfunding audience
TraitClusterScore
Risk AppetiteTHRILL2.82
Luxury OrientationPREMIUM2.62
Early Adopter MentalityPOWER2.41
SustainabilityBALANCE1.89
IndividualismJOY1.59
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Crowdfunding
CountryShare
United States24.1%
Japan16.9%
United Kingdom5.6%

See Crowdfunding audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Crowdfunding have in United States?

Crowdfunding has an estimated audience of 13,987,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Crowdfunding fans?

40.7% of Crowdfunding fans are female, 59.3% are male, with an average age of 40.0 years.

Which brands do Crowdfunding fans like most?

Crowdfunding fans show strongest brand affinity for Food and drink (1.64×), Equity crowdfunding (12.24×), and Superman (1.83×) over the country average.

Where do Crowdfunding fans live in United States?

Crowdfunding fans in United States are most concentrated in California (reach 1,730,625), Texas (reach 1,443,958), and Florida (reach 1,217,691). These three regions account for the largest share of the active audience.

What other brands do Crowdfunding fans also like?

Beyond Crowdfunding itself, the audience over-indexes on Equity crowdfunding (12.24×), Superman (1.83×), Google Drive (2.72×), and Online shopping (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.