Rascasse Audience Intelligence

Crowdfunding Audience in United States

A data profile of the people who buy, follow and care about Crowdfunding in United States — modelled from more than twelve digital signal sources. Crowdfunding has an estimated audience of 13,987,033 people in United States.

#1703among Topic in United States#262in Business & Career

The average Crowdfunding fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Equity crowdfunding, Google Drive, with strongest over-indexing on Food and drink (1.64× the country average).

Demographically, the Crowdfunding audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crowdfunding fan in United States is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food and drink.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crowdfunding profile in United States.

Audience size
14M
in United States
Gender
40.7%♀
59.3% male
Age
40.0
average years
Country rank
#2524
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crowdfunding fans

40.7% are female, 59.3% are male, average age 40.0.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Crowdfunding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.0
Estimated audience size13,987,033
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Crowdfunding audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Crowdfunding audience comes from United States.

Worldwide audience distribution share by country for Crowdfunding
CountryShare
United States24.1%
Japan16.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crowdfunding audience in United States is strongest.

Fig. 05

Top regions by affinity

Crowdfunding fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.27×
02Georgia~500K1.25×
03North Carolina~500K1.22×
04Mississippi~100K1.15×
05Texas~1.5M1.11×
06South Carolina~200K1.11×
07Virginia~400K1.10×
08Washington, District of Columbia~50K1.10×
09Indiana~300K1.07×
10Utah~100K1.07×
11California~1.5M1.06×
12New York~800K1.06×
13Arizona~300K1.06×
14Maryland~300K1.06×
15Nevada~100K1.06×
16Colorado~200K1.05×
17Louisiana~200K1.05×
18Idaho~70K1.03×
19Oregon~200K1.02×
20Oklahoma~200K1.02×
21Pennsylvania~500K1.01×
22New Jersey~400K1.01×
23Massachusetts~300K1.01×
24Montana~40K1.01×
25Michigan~400K1.00×
26Tennessee~300K1.00×
27Missouri~200K1.00×
28Connecticut~100K1.00×
29Delaware~40K1.00×
30Washington~300K0.99×
31Hawaii~60K0.99×
32Arkansas~100K0.98×
33Alaska~30K0.98×
34Wisconsin~200K0.97×
35Rhode Island~40K0.97×
36Illinois~400K0.96×
37Ohio~400K0.96×
38Kentucky~200K0.96×
39Kansas~100K0.96×
40South Dakota~30K0.95×
41Alabama~200K0.94×
42New Mexico~70K0.94×
43West Virginia~60K0.94×
44New Hampshire~50K0.94×
45Nebraska~70K0.93×
46Maine~50K0.93×
47North Dakota~30K0.93×
48Vermont~20K0.93×
49Minnesota~200K0.92×
50Iowa~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Crowdfunding, United States
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crowdfunding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crowdfunding audience
#·InterestCategoryAffinity×
01Equity crowdfundingBusiness & Career12.24×
02GoFundMeBusiness & Career6.09×
03Google DriveTechnology & Electronics2.72×
04REIFashion & Accessoires2.69×
05OnlyFansTechnology & Electronics2.47×
06ElectronicsTechnology & Electronics2.36×
07VideoMovies & TV1.94×
08PeacemakerMovies & TV1.94×
09Harry PotterMovies & TV1.86×
10SupermanMovies & TV1.83×
11BooksLiterature1.71×
12Mobile phonesTechnology & Electronics1.68×
13ComputersTechnology & Electronics1.67×
14Mobile appTechnology & Electronics1.67×
15Online shoppingShopping1.65×
16Food and drinkFood & Beverages1.64×
17CuisineFood & Beverages1.64×
18CultureLiterature1.52×
19BeveragesFood & Beverages1.51×
20New York CityTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crowdfunding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crowdfunding audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.96×
Design AffinityPREMIUM1.81×
SustainabilityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crowdfunding audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.98×
Family OrientationCONSERVATISM1.00×
Community OrientationOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crowdfunding have in United States?

Crowdfunding has an estimated audience of 13,987,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crowdfunding fans?

40.7% of Crowdfunding fans are female, 59.3% are male, with an average age of 40.0 years.

03

Which brands do Crowdfunding fans like most?

Crowdfunding fans show strongest brand affinity for Food and drink (1.64×), Equity crowdfunding (12.24×), and Google Drive (2.72×) over the country average.

04

Where do Crowdfunding fans live in United States?

Crowdfunding fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crowdfunding fans also like?

Beyond Crowdfunding itself, the audience over-indexes on Equity crowdfunding (12.24×), Google Drive (2.72×), Online shopping (1.65×), and Superman (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Crowdfunding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crowdfunding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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