Books Audience in United States
Books has an estimated audience of 91,725,678 people in United States. 59.7% are female, 40.3% are male, average age 42.2. Top brand affinities: Kia Sportage, Superman, MSN, Staples (Canada), Hobby Lobby.
Top brand affinities include Kia Sportage, Superman, MSN, with strongest over-indexing on Kia Sportage (20.17× the country average). Demographically, the Books audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.2 |
| Estimated audience size | 91,725,678 |
Audience persona
The typical Books fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 20.17× | Cars & Mobility |
| Superman | 1.85× | Movies & TV |
| MSN | 2.64× | News |
| Staples (Canada) | 2.89× | Business & Career |
| Hobby Lobby | 2.13× | Home & Garden |
| Honda HR-V | 13.28× | Cars & Mobility |
| Harry Potter | 1.81× | Movies & TV |
| Aubrey Plaza | 5.88× | Movies & TV |
| Great Clips | 2.89× | Beauty & Wellness |
| Aldi | 1.86× | Shopping |
| Jack Black | 5.61× | Movies & TV |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Best Buy | 1.79× | Shopping |
| Pre-school playgroup | 14.64× | Kids & Family |
| Livemusic | 2.29× | Music & Radio |
| Taco Bell | 1.72× | Food & Beverages |
| Ben Stiller | 5.62× | Movies & TV |
| Dave Franco | 5.59× | Movies & TV |
| Houston Astros | 3.29× | Sports |
| southwest airlines | 2.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Sustainability | BALANCE | 1.25 |
| Social Media Usage | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.