Books Audience in United States
Books has an estimated audience of 91,725,678 people in United States. 59.7% are female, 40.3% are male, average age 42.2. Top brand affinities: Elsword, Israel, Combat sport, Bank account, 3D printing.
Top brand affinities include Elsword, Israel, Combat sport, with strongest over-indexing on Elsword (20.17× the country average). Demographically, the Books audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.2 |
| Estimated audience size | 91,725,678 |
Audience persona
The typical Books fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.17× | Games |
| Israel | 2.51× | Travel & Leisure |
| Combat sport | 1.73× | Sports |
| Bank account | 2.05× | Business & Career |
| 3D printing | 1.56× | Technology & Electronics |
| Jeep Wagoneer | 2.93× | Cars & Mobility |
| Cam Ward | 1.61× | Sports |
| Home staging | 2.08× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.37× | Cars & Mobility |
| Stamp collecting | 1.69× | Home & Garden |
| Hocus Pocus | 1.67× | Movies & TV |
| Paul Dano | 1.54× | Movies & TV |
| Hayward, California | 2.98× | Travel & Leisure |
| Hypertext | 1.59× | Technology & Electronics |
| Jezebel (film) | 1.73× | Movies & TV |
| Strategic human resource planning | 2.3× | Business & Career |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Kento Yamazaki | 2.77× | Movies & TV |
| Oliver Platt | 2.05× | Movies & TV |
| Arnold Palmer | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Sustainability | BALANCE | 1.25 |
| Social Media Usage | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.