Books Audience in Italy
Books has an estimated audience of 18,382,597 people in Italy. 58.6% are female, 41.4% are male, average age 42.4. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Books audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.4 |
| Estimated audience size | 18,382,597 |
Audience persona
The typical Books fan in Italy is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Instant messaging | 2.36× | Internet & Social Media |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Library | 3.1× | Literature |
| Bars | 1.51× | Travel & Leisure |
| Slovenia | 2.04× | Travel & Leisure |
| Politics of China | 13.34× | Politics & Society |
| Google Maps | 1.66× | Internet & Social Media |
| Personal protective equipment | 4.72× | Cars & Mobility |
| Expert (company) | 2.33× | Shopping |
| Canada | 1.83× | Travel & Leisure |
| La Dolce Vita | 4.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Social Media Usage | JOY | 1.16 |
| Sustainability | BALANCE | 1.1 |
| Individualism | JOY | 1.07 |
| Quality Awareness | PREMIUM | 1.03 |
| Mindfulness | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.