A data profile of the people who buy, follow and care about Fast casual restaurants in Italy — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 6,771,979 people in Italy.
The average Fast casual restaurants fan in Italy is 43.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Fast food restaurants, Diners, Woman, with strongest over-indexing on Fast food restaurants (5.22× the country average).
Demographically, the Fast casual restaurants audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fast casual restaurants fan in Italy is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Fast food restaurants.
The key figures that characterise the Fast casual restaurants profile in Italy.
54.0% are female, 46.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.9 |
| Estimated audience size | 6,771,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fast casual restaurants audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
Where the Fast casual restaurants audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.09× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.09× | |
| 03 | Abruzzo | ~200K | 1.08× | |
| 04 | Calabria | ~200K | 1.06× | |
| 05 | Sardinia | ~200K | 1.04× | |
| 06 | Liguria | ~200K | 1.04× | |
| 07 | Marche | ~200K | 1.04× | |
| 08 | Puglia | ~500K | 0.97× | |
| 09 | Sicilia | ~600K | 0.96× | |
| 10 | Veneto | ~500K | 0.95× | |
| 11 | Piedmont | ~500K | 0.95× | |
| 12 | Tuscany | ~400K | 0.95× | |
| 13 | Campania | ~700K | 0.94× | |
| 14 | Emilia-Romagna | ~500K | 0.94× | |
| 15 | Lazio | ~800K | 0.92× | |
| 16 | Lombardy | ~1M | 0.84× |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 5.22× | ||
| 02 | Diners | Food & Beverages | 3.75× | ||
| 03 | Foodservice | Food & Beverages | 3.09× | ||
| 04 | Local food | Food & Beverages | 2.67× | ||
| 05 | Culinary art | Arts & Culture | 2.42× | ||
| 06 | Organic food | Food & Beverages | 2.41× | ||
| 07 | Seafood | Food & Beverages | 2.23× | ||
| 08 | Woman | Kids & Family | 2.14× | ||
| 09 | Pastry | Food & Beverages | 1.94× | ||
| 10 | Kitchen | Home & Garden | 1.87× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.79× | ||
| 12 | Fast food | Food & Beverages | 1.76× | ||
| 13 | Message in a Bottle (film) | Movies & TV | 1.69× | ||
| 14 | Recipes | Food & Beverages | 1.68× | ||
| 15 | Desserts | Food & Beverages | 1.68× | ||
| 16 | Lidl | Shopping | 1.64× | ||
| 17 | Personal care | Health | 1.62× | ||
| 18 | Wine | Food & Beverages | 1.57× | ||
| 19 | Books | Literature | 1.57× | ||
| 20 | Business | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.11× | |
| Design Affinity | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Need for Security | CONSERVATISM | 1.12× |
Fast casual restaurants has an estimated audience of 6,771,979 people in Italy, concentrated in Lombardy and Lazio.
54.0% of Fast casual restaurants fans are female, 46.0% are male, with an average age of 43.9 years.
Fast casual restaurants fans show strongest brand affinity for Fast food restaurants (5.22×), Diners (3.75×), and Woman (2.14×) over the country average.
Fast casual restaurants fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fast casual restaurants itself, the audience over-indexes on Diners (3.75×), Woman (2.14×), Foodservice (3.09×), and Organic food (2.41×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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