Seafood Audience in Italy
Seafood has an estimated audience of 9,829,847 people in Italy. 59.8% are female, 40.2% are male, average age 40.9. Top regions: Lazio, Campania, Sicilia. Top brand affinities: Fast food restaurants, Online food ordering, Home Delivery, Delivery order, Snacking.
The average Seafood fan in Italy is 40.9 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Campania, Sicilia. Top brand affinities include Fast food restaurants, Online food ordering, Home Delivery, with strongest over-indexing on Fast food restaurants (1.58× the country average). Demographically, the Seafood audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Seafood fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.9 |
| Estimated audience size | 9,829,847 |
Audience persona
The typical Seafood fan in Italy is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Fast food restaurants.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 1,847,123 | 1.53× |
| Campania | 1,782,913 | 1.62× |
| Sicilia | 1,652,268 | 1.94× |
| Lombardy | 1,482,097 | 0.86× |
| Veneto | 1,193,877 | 1.54× |
| Puglia | 962,229 | 1.42× |
| Tuscany | 911,596 | 1.4× |
| Emilia-Romagna | 585,890 | 0.73× |
| Liguria | 505,654 | 1.83× |
| Sardinia | 452,374 | 1.64× |
| Piedmont | 365,464 | 0.5× |
| Friuli-Venezia Giulia | 196,737 | 1.06× |
| Trentino-Alto Adige/Südtirol | 175,974 | 0.95× |
| Calabria | 141,147 | 0.47× |
| Abruzzo | 104,280 | 0.48× |
| Marche | 104,256 | 0.43× |
| Umbria | 74,918 | 0.47× |
| Basilicata | 39,092 | 0.44× |
| Molise | 12,723 | 0.27× |
| Aosta Valley | 10,803 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food restaurants | 1.58× | Food & Beverages |
| Online food ordering | 1.51× | Food & Beverages |
| Home Delivery | 1.54× | Food & Beverages |
| Delivery order | 1.54× | Food & Beverages |
| Snacking | 1.51× | Food & Beverages |
| Wearable technology | 1.54× | Technology & Electronics |
| Trendsetters | 1.58× | Politics & Society |
| Digitizing | 1.5× | Technology & Electronics |
| Carp | 2.21× | Pets & Animals |
| Sashimi | 1.57× | Food & Beverages |
| Clerks | 2.47× | Movies & TV |
| Google Wallet | 1.58× | Technology & Electronics |
| Shazam (service) | 1.6× | Music & Radio |
| Noise-cancelling headphones | 1.61× | Technology & Electronics |
| Stan Smith | 2.18× | Sports |
| Wearable computer | 1.54× | Technology & Electronics |
| InterRail | 2.16× | Cars & Mobility |
| Seafood restaurant | 2.03× | Food & Beverages |
| Primavera Sound | 1.52× | Music & Radio |
| GPS watch | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Convenience Orientation | PREMIUM | 1.46 |
| Extroversion | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Travelling | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.2% |
| China | 7.1% |
See Seafood audiences in other countries
More Dish audiences in Italy
Frequently asked questions
How many fans does Seafood have in Italy?
Seafood has an estimated audience of 9,829,847 people in Italy, concentrated in Lazio and Campania.
What is the gender split and age of Seafood fans?
59.8% of Seafood fans are female, 40.2% are male, with an average age of 40.9 years.
Which brands do Seafood fans like most?
Seafood fans show strongest brand affinity for Fast food restaurants (1.58×), Online food ordering (1.51×), and Home Delivery (1.54×) over the country average.
Where do Seafood fans live in Italy?
Seafood fans in Italy are most concentrated in Lazio (reach 1,847,123), Campania (reach 1,782,913), and Sicilia (reach 1,652,268). These three regions account for the largest share of the active audience.
What other brands do Seafood fans also like?
Beyond Seafood itself, the audience over-indexes on Online food ordering (1.51×), Home Delivery (1.54×), Delivery order (1.54×), and Snacking (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.