A data profile of the people who buy, follow and care about Seafood in United Kingdom — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 5,054,716 people in United Kingdom.
The average Seafood fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Local food, Mounjaro, Self care, with strongest over-indexing on Local food (1.75× the country average).
Demographically, the Seafood audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Seafood fan in United Kingdom is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Seafood profile in United Kingdom.
59.8% are female, 40.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.7 |
| Estimated audience size | 5,054,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Seafood audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.70× | |
| 02 | West Midlands | ~300K | 1.24× | |
| 03 | East of England | ~600K | 1.22× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | South West | ~500K | 1.12× | |
| 06 | South East | ~800K | 1.11× | |
| 07 | Yorkshire and the Humber | ~400K | 1.02× | |
| 08 | Wales | ~300K | 0.93× | |
| 09 | Northern Ireland | ~100K | 0.78× | |
| 10 | East Midlands | ~200K | 0.70× | |
| 11 | England | ~3M | 0.61× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery order | Food & Beverages | 3.38× | ||
| 02 | Modeling agency | Fashion & Accessoires | 2.95× | ||
| 03 | Cooking show | Food & Beverages | 2.89× | ||
| 04 | Fitness and figure competition | Sports | 2.64× | ||
| 05 | Fishing reel | Sports | 2.32× | ||
| 06 | Lace wig | Beauty & Wellness | 2.28× | ||
| 07 | Health And Beauty | Beauty & Wellness | 2.25× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.16× | ||
| 09 | Communication design | Business & Career | 2.08× | ||
| 10 | Mounjaro | Health | 1.98× | ||
| 11 | Fast food restaurants | Food & Beverages | 1.88× | ||
| 12 | Dog lovers | Pets & Animals | 1.76× | ||
| 13 | Muscle & Fitness | Sports | 1.76× | ||
| 14 | Local food | Food & Beverages | 1.75× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.71× | ||
| 16 | Livemusic | Music & Radio | 1.70× | ||
| 17 | Healthy habits | Health | 1.69× | ||
| 18 | Self care | Health | 1.67× | ||
| 19 | Italian cuisine | Food & Beverages | 1.60× | ||
| 20 | Snapchat | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Mindfulness | BALANCE | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.93× |
Seafood has an estimated audience of 5,054,716 people in United Kingdom, concentrated in England and Scotland.
59.8% of Seafood fans are female, 40.2% are male, with an average age of 40.7 years.
Seafood fans show strongest brand affinity for Local food (1.75×), Mounjaro (1.98×), and Self care (1.67×) over the country average.
Seafood fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Mounjaro (1.98×), Self care (1.67×), Communication design (2.08×), and Cooking show (2.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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