A data profile of the people who buy, follow and care about Italian cuisine in United Kingdom — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 9,407,839 people in United Kingdom.
The average Italian cuisine fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Local food, Restaurants, Halifax (United Kingdom bank), with strongest over-indexing on Local food (2.98× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Italian cuisine fan in United Kingdom is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Italian cuisine profile in United Kingdom.
61.6% are female, 38.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.9 |
| Estimated audience size | 9,407,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Italian cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
Where the Italian cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.43× | |
| 02 | West Midlands | ~500K | 1.30× | |
| 03 | Yorkshire and the Humber | ~1M | 1.29× | |
| 04 | South East | ~1.5M | 1.11× | |
| 05 | South West | ~800K | 1.01× | |
| 06 | North East | ~400K | 0.98× | |
| 07 | Wales | ~500K | 0.95× | |
| 08 | East of England | ~800K | 0.91× | |
| 09 | East Midlands | ~600K | 0.91× | |
| 10 | Northern Ireland | ~300K | 0.90× | |
| 11 | England | ~7M | 0.84× | |
| 12 | North West | ~700K | 0.74× |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 3.52× | ||
| 02 | Mediterranean cuisine | Food & Beverages | 3.04× | ||
| 03 | Local food | Food & Beverages | 2.98× | ||
| 04 | Foodservice | Food & Beverages | 2.56× | ||
| 05 | Fast food restaurants | Food & Beverages | 2.51× | ||
| 06 | Seafood | Food & Beverages | 2.33× | ||
| 07 | Burger King | Food & Beverages | 2.23× | ||
| 08 | Indian cuisine | Food & Beverages | 2.22× | ||
| 09 | Halifax (United Kingdom bank) | Business & Career | 2.19× | ||
| 10 | Fast food | Food & Beverages | 1.81× | ||
| 11 | Dinner | Food & Beverages | 1.81× | ||
| 12 | Foodie | Food & Beverages | 1.79× | ||
| 13 | Pizza | Food & Beverages | 1.71× | ||
| 14 | Oven | Home & Garden | 1.67× | ||
| 15 | Organic food | Food & Beverages | 1.61× | ||
| 16 | Breakfast | Food & Beverages | 1.56× | ||
| 17 | Take-out | Food & Beverages | 1.55× | ||
| 18 | Restaurants | Food & Beverages | 1.54× | ||
| 19 | Cuisine | Food & Beverages | 1.53× | ||
| 20 | Meat | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Luxury Orientation | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.97× |
Italian cuisine has an estimated audience of 9,407,839 people in United Kingdom, concentrated in England and South East.
61.6% of Italian cuisine fans are female, 38.4% are male, with an average age of 42.9 years.
Italian cuisine fans show strongest brand affinity for Local food (2.98×), Restaurants (1.54×), and Halifax (United Kingdom bank) (2.19×) over the country average.
Italian cuisine fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Italian cuisine itself, the audience over-indexes on Restaurants (1.54×), Halifax (United Kingdom bank) (2.19×), Fast casual restaurants (3.52×), and Cuisine (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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