Italian cuisine Audience in United Kingdom
Italian cuisine has an estimated audience of 9,407,839 people in United Kingdom. 61.6% are female, 38.4% are male, average age 42.9. Top regions: England, South East, Scotland. Top brand affinities: Local food, Restaurants, Halifax (United Kingdom bank), Fast casual restaurants, Cuisine.
The average Italian cuisine fan in United Kingdom is 42.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Local food, Restaurants, Halifax (United Kingdom bank), with strongest over-indexing on Local food (2.98× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Italian cuisine fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.9 |
| Estimated audience size | 9,407,839 |
Audience persona
The typical Italian cuisine fan in United Kingdom is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,055,880 | 0.84× |
| South East | 1,440,713 | 1.14× |
| Scotland | 1,297,446 | 1.53× |
| Yorkshire and the Humber | 1,048,014 | 1.39× |
| South West | 791,154 | 1.02× |
| East of England | 729,264 | 0.85× |
| West Midlands | 556,638 | 1.38× |
| East Midlands | 527,659 | 0.8× |
| Wales | 487,499 | 0.91× |
| North West | 462,289 | 0.46× |
| North East | 353,199 | 0.97× |
| Northern Ireland | 208,759 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.98× | Food & Beverages |
| Restaurants | 1.54× | Food & Beverages |
| Halifax (United Kingdom bank) | 2.19× | Business & Career |
| Fast casual restaurants | 3.52× | Food & Beverages |
| Cuisine | 1.53× | Food & Beverages |
| Fast food | 1.81× | Food & Beverages |
| Mediterranean cuisine | 3.04× | Food & Beverages |
| Foodie | 1.79× | Food & Beverages |
| Fast food restaurants | 2.51× | Food & Beverages |
| Meat | 1.53× | Food & Beverages |
| Burger King | 2.23× | Food & Beverages |
| Oven | 1.67× | Home & Garden |
| Indian cuisine | 2.22× | Food & Beverages |
| Dinner | 1.81× | Food & Beverages |
| Organic food | 1.61× | Food & Beverages |
| Take-out | 1.55× | Food & Beverages |
| Seafood | 2.33× | Food & Beverages |
| Foodservice | 2.56× | Food & Beverages |
| Breakfast | 1.56× | Food & Beverages |
| Pizza | 1.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
See Italian cuisine audiences in other countries
More Cuisine audiences in United Kingdom
- Vegetarian cuisine (6,345,621)
- Indian cuisine (6,140,336)
- French cuisine (4,967,914)
- Mediterranean cuisine (4,575,190)
- Chinese cuisine (4,526,186)
Frequently asked questions
How many fans does Italian cuisine have in United Kingdom?
Italian cuisine has an estimated audience of 9,407,839 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Italian cuisine fans?
61.6% of Italian cuisine fans are female, 38.4% are male, with an average age of 42.9 years.
Which brands do Italian cuisine fans like most?
Italian cuisine fans show strongest brand affinity for Local food (2.98×), Restaurants (1.54×), and Halifax (United Kingdom bank) (2.19×) over the country average.
Where do Italian cuisine fans live in United Kingdom?
Italian cuisine fans in United Kingdom are most concentrated in England (reach 7,055,880), South East (reach 1,440,713), and Scotland (reach 1,297,446). These three regions account for the largest share of the active audience.
What other brands do Italian cuisine fans also like?
Beyond Italian cuisine itself, the audience over-indexes on Restaurants (1.54×), Halifax (United Kingdom bank) (2.19×), Fast casual restaurants (3.52×), and Cuisine (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.