Rascasse Audience Intelligence

Italian cuisine Audience in United States

A data profile of the people who buy, follow and care about Italian cuisine in United States — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 41,718,746 people in United States.

#1among Cuisine in United States#390among Topic in United States#52in Food & Beverages

The average Italian cuisine fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Burger King, Chipotle Mexican Grill, with strongest over-indexing on Texas Roadhouse (2.7× the country average).

Demographically, the Italian cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italian cuisine fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian cuisine profile in United States.

Audience size
41.7M
in United States
Gender
59.2%♀
40.8% male
Age
40.3
average years
Country rank
#543
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian cuisine fans

59.2% are female, 40.8% are male, average age 40.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Italian cuisine audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.3
Estimated audience size41,718,746
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Italian cuisine audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Italian cuisine audience comes from United States.

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Italian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~800K1.89×
02California~8.5M1.83×
03New Jersey~1.5M1.60×
04New York~3M1.38×
05Illinois~2M1.37×
06Florida~3.5M1.24×
07Connecticut~500K1.23×
08Rhode Island~200K1.23×
09Pennsylvania~1.5M1.22×
10Massachusetts~1M1.17×
11Colorado~700K1.14×
12Virginia~1M1.11×
13Hawaii~200K1.11×
14Maryland~800K1.06×
15Oklahoma~500K1.03×
16Washington~900K1.02×
17Texas~3.5M1.01×
18Arizona~900K1.01×
19Delaware~100K1.01×
20West Virginia~200K1.00×
21Ohio~1.5M0.99×
22Michigan~1M0.99×
23Wisconsin~600K0.99×
24North Carolina~1M0.98×
25Louisiana~500K0.97×
26Washington, District of Columbia~100K0.97×
27Georgia~1M0.96×
28Indiana~700K0.96×
29Missouri~600K0.95×
30Utah~400K0.95×
31Idaho~200K0.94×
32South Dakota~90K0.94×
33Kansas~300K0.93×
34New Hampshire~200K0.93×
35Maine~100K0.93×
36Alaska~80K0.92×
37South Carolina~600K0.91×
38North Dakota~80K0.91×
39Vermont~70K0.91×
40Nebraska~200K0.90×
41Oregon~400K0.89×
42Montana~100K0.89×
43Kentucky~500K0.87×
44New Mexico~200K0.87×
45Tennessee~700K0.86×
46Minnesota~500K0.85×
47Arkansas~300K0.84×
48Iowa~300K0.83×
49Mississippi~300K0.80×
50Alabama~500K0.78×
Fig. 06

Affinity by region

Affinity by region — Italian cuisine, United States
0.78×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian cuisine audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages3.57×
02Mediterranean cuisineFood & Beverages3.30×
03Chipotle Mexican GrillFood & Beverages2.93×
04Popeyes Louisiana KitchenFood & Beverages2.71×
05Texas RoadhouseFood & Beverages2.70×
06Olive GardenFood & Beverages2.69×
07Local foodFood & Beverages2.67×
08Burger KingFood & Beverages2.66×
09Buffalo Wild WingsFood & Beverages2.51×
10KFCFood & Beverages2.41×
11Take-outFood & Beverages2.29×
12In-N-Out BurgerFood & Beverages2.19×
13SubwayFood & Beverages2.11×
14Domino's PizzaFood & Beverages2.07×
15Chick-fil-AFood & Beverages2.01×
16Pizza HutFood & Beverages1.92×
17Taco BellFood & Beverages1.87×
18McDonald'sFood & Beverages1.71×
19MeatFood & Beverages1.70×
20Fast foodFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Design AffinityPREMIUM1.53×
Healthy LifestyleBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
TraditionCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian cuisine have in United States?

Italian cuisine has an estimated audience of 41,718,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Italian cuisine fans?

59.2% of Italian cuisine fans are female, 40.8% are male, with an average age of 40.3 years.

03

Which brands do Italian cuisine fans like most?

Italian cuisine fans show strongest brand affinity for Texas Roadhouse (2.7×), Burger King (2.66×), and Chipotle Mexican Grill (2.93×) over the country average.

04

Where do Italian cuisine fans live in United States?

Italian cuisine fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~3.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Italian cuisine fans also like?

Beyond Italian cuisine itself, the audience over-indexes on Burger King (2.66×), Chipotle Mexican Grill (2.93×), LongHorn Steakhouse (3.57×), and Popeyes Louisiana Kitchen (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Italian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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