Italian cuisine Audience in United States

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Italian cuisine has an estimated audience of 41,718,746 people in United States. 59.2% are female, 40.8% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Burger King, Chipotle Mexican Grill, Local food, LongHorn Steakhouse.

The average Italian cuisine fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Burger King, Chipotle Mexican Grill, with strongest over-indexing on Texas Roadhouse (2.7× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Italian cuisine fans

Demographic split for Italian cuisine audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.3
Estimated audience size41,718,746

Audience persona

The typical Italian cuisine fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Italian cuisine in United States
RegionReachAffinity
California10,676,0172.33×
Texas3,891,3011.08×
Florida3,701,5861.31×
New York3,673,6551.58×
Illinois1,869,8491.35×
Pennsylvania1,836,1851.31×
New Jersey1,447,5851.36×
Ohio1,392,5191.08×
Georgia1,287,7941×
North Carolina1,240,0640.99×
Virginia1,118,3721.1×
Nevada1,038,5482.57×
Michigan1,017,6760.93×
Washington859,6311.03×
Arizona840,4630.99×
Colorado826,6171.26×
Massachusetts808,0380.98×
Maryland774,4171.08×
Indiana760,7911×
Tennessee743,2850.89×
Wisconsin615,5610.98×
Missouri606,7770.9×
Louisiana580,8081.08×
South Carolina557,3020.89×
Oklahoma482,5731.04×
Minnesota471,7600.79×
Connecticut457,8611.09×
Alabama411,1460.71×
Kentucky408,0340.78×
Oregon390,2220.82×
Utah342,2580.92×
Kansas307,2170.93×
Arkansas257,1500.75×
Iowa243,5180.71×
Mississippi215,1370.63×
Hawaii196,5551.1×
Rhode Island179,8481.35×
Idaho178,9200.86×
Nebraska164,1430.78×
New Mexico160,6940.77×
West Virginia151,7720.78×
Washington, District of Columbia119,6130.95×
New Hampshire117,0720.71×
Maine112,9790.76×
Delaware87,4320.76×
Montana75,8480.66×
South Dakota72,0920.75×
North Dakota64,7940.76×
Alaska58,0050.65×
Vermont40,4320.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italian cuisine audience
BrandAffinityCategory
Texas Roadhouse2.7×Food & Beverages
Burger King2.66×Food & Beverages
Chipotle Mexican Grill2.93×Food & Beverages
Local food2.67×Food & Beverages
LongHorn Steakhouse3.57×Food & Beverages
Chick-fil-A2.01×Food & Beverages
Buffalo Wild Wings2.51×Food & Beverages
Subway2.11×Food & Beverages
Olive Garden2.69×Food & Beverages
Take-out2.29×Food & Beverages
Pizza Hut1.92×Food & Beverages
In-N-Out Burger2.19×Food & Beverages
Taco Bell1.87×Food & Beverages
Mediterranean cuisine3.3×Food & Beverages
Fast food1.62×Food & Beverages
Meat1.7×Food & Beverages
Fast casual restaurants2.72×Food & Beverages
Cooking show3.31×Food & Beverages
Fast food restaurants2.57×Food & Beverages
KFC2.41×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italian cuisine audience
TraitClusterScore
SustainabilityBALANCE1.29
Design AffinityPREMIUM1.29
Healthy LifestyleBALANCE1.28
IndulgenceJOY1.22
DIY MentalityTHRILL1.21
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Italian cuisine
CountryShare
United States16.3%
Italy9.2%
Japan8.4%

See Italian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Italian cuisine have in United States?

Italian cuisine has an estimated audience of 41,718,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Italian cuisine fans?

59.2% of Italian cuisine fans are female, 40.8% are male, with an average age of 40.3 years.

Which brands do Italian cuisine fans like most?

Italian cuisine fans show strongest brand affinity for Texas Roadhouse (2.7×), Burger King (2.66×), and Chipotle Mexican Grill (2.93×) over the country average.

Where do Italian cuisine fans live in United States?

Italian cuisine fans in United States are most concentrated in California (reach 10,676,017), Texas (reach 3,891,301), and Florida (reach 3,701,586). These three regions account for the largest share of the active audience.

What other brands do Italian cuisine fans also like?

Beyond Italian cuisine itself, the audience over-indexes on Burger King (2.66×), Chipotle Mexican Grill (2.93×), Local food (2.67×), and LongHorn Steakhouse (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.