Vegetarian cuisine Audience in United States

Vegetarian cuisine has an estimated audience of 20,968,856 people in United States. 63.0% are female, 37.0% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Enterprise Rent-A-Car.

The average Vegetarian cuisine fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.3× the country average). Demographically, the Vegetarian cuisine audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Vegetarian cuisine fans

Demographic split for Vegetarian cuisine audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.5
Estimated audience size20,968,856

Audience persona

The typical Vegetarian cuisine fan in United States is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Vegetarian cuisine in United States
RegionReachAffinity
California2,797,7641.21×
Texas1,930,0121.07×
Florida1,178,2530.83×
New York954,0840.81×
Georgia512,5110.79×
North Carolina492,0960.78×
Illinois458,2430.66×
Michigan430,9690.79×
Pennsylvania411,0140.58×
Virginia379,7830.74×
New Jersey376,9620.71×
Ohio367,5750.57×
Washington321,1670.76×
Arizona319,3550.75×
Massachusetts286,0930.69×
Maryland259,3260.72×
Tennessee227,9510.54×
Louisiana215,9220.8×
Missouri213,5560.63×
Nevada183,3050.9×
Alaska176,6823.94×
Oregon173,4250.72×
South Carolina172,0030.55×
Colorado167,0980.51×
Wisconsin161,7640.51×
Indiana158,7670.41×
Kentucky158,2050.6×
Minnesota144,5290.48×
Alabama143,5640.49×
Mississippi138,7700.8×
Arkansas133,5550.77×
Connecticut130,7470.62×
Oklahoma130,6110.56×
Iowa125,5700.73×
Kansas114,6340.69×
West Virginia114,5611.17×
Hawaii109,4811.21×
Idaho105,7921.01×
Montana99,6601.71×
New Mexico99,6120.95×
South Dakota98,3682.03×
Utah97,4370.52×
North Dakota95,7782.22×
New Hampshire94,3941.14×
Wyoming92,6732.98×
Nebraska92,4330.88×
Rhode Island91,1491.37×
Maine91,0941.21×
Vermont89,6502.44×
Delaware81,6271.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetarian cuisine audience
BrandAffinityCategory
Capital One15.3×Business & Career
Google Maps14.64×Internet & Social Media
Indeed.com14.1×Business & Career
Circle K21.14×Shopping
Enterprise Rent-A-Car13.67×Cars & Mobility
CarGurus11.74×Cars & Mobility
Google News11.73×News
Khan Academy15.1×Business & Career
DeviantArt12.62×Internet & Social Media
AccuWeather11.22×Home & Garden
Beetlejuice8.13×Movies & TV
Diane Keaton10.25×Movies & TV
ICloud15.07×Technology & Electronics
Apple Store12.7×Shopping
Kia Sportage32.79×Cars & Mobility
Google Earth14.85×Internet & Social Media
Bruce Willis10.77×Movies & TV
Billy Bob Thornton12.93×Movies & TV
Dakota Johnson14.11×Movies & TV
Jeff Bezos16.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetarian cuisine audience
TraitClusterScore
Healthy LifestyleBALANCE2.05
Design AffinityPREMIUM1.86
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.67
MindfulnessBALANCE1.53
Luxury OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Vegetarian cuisine
CountryShare
United States14.6%
Japan7.5%
Germany6.8%

See Vegetarian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Vegetarian cuisine have in United States?

Vegetarian cuisine has an estimated audience of 20,968,856 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetarian cuisine fans?

63.0% of Vegetarian cuisine fans are female, 37.0% are male, with an average age of 38.5 years.

Which brands do Vegetarian cuisine fans like most?

Vegetarian cuisine fans show strongest brand affinity for Capital One (15.3×), Google Maps (14.64×), and Indeed.com (14.1×) over the country average.

Where do Vegetarian cuisine fans live in United States?

Vegetarian cuisine fans in United States are most concentrated in California (reach 2,797,764), Texas (reach 1,930,012), and Florida (reach 1,178,253). These three regions account for the largest share of the active audience.

What other brands do Vegetarian cuisine fans also like?

Beyond Vegetarian cuisine itself, the audience over-indexes on Google Maps (14.64×), Indeed.com (14.1×), Circle K (21.14×), and Enterprise Rent-A-Car (13.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.