Simple living Audience in United States

Simple living logo

Simple living has an estimated audience of 12,492,532 people in United States. 62.0% are female, 38.0% are male, average age 41.8. Top regions: California, Texas, Tennessee. Top brand affinities: Pizza Hut, Texas Roadhouse, Local food, Sustainable living, Quality of life.

The average Simple living fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Pizza Hut, Texas Roadhouse, Local food, with strongest over-indexing on Pizza Hut (2.79× the country average). Demographically, the Simple living audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Simple living fans

Demographic split for Simple living audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.8
Estimated audience size12,492,532

Audience persona

The typical Simple living fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Pizza Hut.

Top regions in United States

Top regions ranked by reach for Simple living in United States
RegionReachAffinity
California1,451,3251.06×
Texas780,1810.73×
Tennessee642,1452.56×
New York593,7450.85×
Ohio590,0881.53×
Florida563,1260.67×
North Carolina336,4400.9×
Illinois327,4220.79×
Georgia324,8520.84×
Pennsylvania301,2280.72×
Michigan289,2860.89×
Virginia283,8480.93×
Arizona254,4861×
Washington253,4571.01×
Missouri232,5761.15×
Massachusetts231,0830.94×
New Jersey230,7580.73×
Indiana204,9270.9×
Minnesota204,6221.14×
Wisconsin199,6601.06×
Colorado197,1441×
South Carolina157,7440.84×
Oregon156,0231.09×
Maryland139,8660.65×
Alabama138,9780.8×
Kentucky132,8100.85×
Louisiana126,9080.79×
Oklahoma124,0070.89×
Iowa109,4031.06×
Connecticut97,7200.78×
Arkansas93,2370.91×
Nevada91,4970.76×
Kansas89,6310.91×
Utah87,0690.78×
Hawaii64,2021.2×
Idaho64,0071.02×
Mississippi54,5740.53×
New Mexico50,0690.8×
West Virginia48,5190.83×
Rhode Island46,8761.18×
New Hampshire45,6890.93×
Maine44,0920.99×
Nebraska41,9440.67×
Alaska41,5021.55×
Montana39,1941.13×
South Dakota35,7101.24×
Vermont35,2571.61×
North Dakota34,7691.35×
Delaware34,5711×
Wyoming33,6421.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simple living audience
BrandAffinityCategory
Pizza Hut2.79×Food & Beverages
Texas Roadhouse2.46×Food & Beverages
Local food3.1×Food & Beverages
Sustainable living5.3×Home & Garden
Quality of life2.15×Health
Whole Foods Market2.03×Shopping
Motivation1.97×Business & Career
Burger King2.12×Food & Beverages
Sustainable design6.62×Business & Career
Kitchenware2.78×Home & Garden
Organic farming2.84×Food & Beverages
Pet store2.7×Pets & Animals
LongHorn Steakhouse3.28×Food & Beverages
Fashion show3.29×Fashion & Accessoires
Self-awareness2.98×Health
Organic food2.03×Food & Beverages
Magazines1.53×Literature
Vegetarian cuisine3.26×Food & Beverages
Psychology1.57×Business & Career
Holiday1.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simple living audience
TraitClusterScore
SustainabilityBALANCE1.85
IndulgenceJOY1.76
Design AffinityPREMIUM1.76
MindfulnessBALANCE1.69
Urban LifestyleOPEN1.64
TravellingTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Simple living
CountryShare
United States20.1%
Italy6.3%
United Kingdom5.7%

See Simple living audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Simple living have in United States?

Simple living has an estimated audience of 12,492,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Simple living fans?

62.0% of Simple living fans are female, 38.0% are male, with an average age of 41.8 years.

Which brands do Simple living fans like most?

Simple living fans show strongest brand affinity for Pizza Hut (2.79×), Texas Roadhouse (2.46×), and Local food (3.1×) over the country average.

Where do Simple living fans live in United States?

Simple living fans in United States are most concentrated in California (reach 1,451,325), Texas (reach 780,181), and Tennessee (reach 642,145). These three regions account for the largest share of the active audience.

What other brands do Simple living fans also like?

Beyond Simple living itself, the audience over-indexes on Texas Roadhouse (2.46×), Local food (3.1×), Sustainable living (5.3×), and Quality of life (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.