Rascasse Audience Intelligence

Simple living Audience in United States

A data profile of the people who buy, follow and care about Simple living in United States — modelled from more than twelve digital signal sources. Simple living has an estimated audience of 12,492,532 people in United States.

#1899among Topic in United States#174in Politics & Society

The average Simple living fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Texas Roadhouse, Local food, with strongest over-indexing on Pizza Hut (2.79× the country average).

Demographically, the Simple living audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simple living fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Pizza Hut.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simple living profile in United States.

Audience size
12.5M
in United States
Gender
62.0%♀
38.0% male
Age
41.8
average years
Country rank
#2856
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simple living fans

62.0% are female, 38.0% are male, average age 41.8.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Simple living audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.8
Estimated audience size12,492,532
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Simple living audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Simple living audience comes from United States.

Worldwide audience distribution share by country for Simple living
CountryShare
United States20.1%
Italy6.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simple living audience in United States is strongest.

Fig. 05

Top regions by affinity

Simple living fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K2.00×
02Ohio~500K1.37×
03Alaska~30K1.15×
04Vermont~30K1.15×
05California~1.5M1.13×
06North Dakota~30K1.10×
07South Dakota~30K1.09×
08Missouri~200K1.06×
09Oregon~100K1.04×
10Rhode Island~40K1.04×
11Montana~40K1.04×
12Colorado~200K1.02×
13Hawaii~50K1.02×
14Minnesota~200K1.01×
15Iowa~100K1.01×
16Washington~300K1.00×
17Wisconsin~200K1.00×
18Idaho~60K0.99×
19West Virginia~60K0.99×
20New Hampshire~50K0.99×
21Maine~40K0.99×
22Delaware~30K0.99×
23Arizona~300K0.98×
24Arkansas~100K0.98×
25Oklahoma~100K0.96×
26Kansas~90K0.96×
27Indiana~200K0.95×
28Louisiana~200K0.95×
29New Mexico~60K0.95×
30Michigan~300K0.94×
31Nebraska~60K0.94×
32Washington, District of Columbia~40K0.94×
33Kentucky~100K0.93×
34Nevada~100K0.93×
35Utah~100K0.93×
36Massachusetts~200K0.92×
37South Carolina~200K0.91×
38Mississippi~90K0.91×
39Virginia~300K0.90×
40Alabama~200K0.90×
41Connecticut~100K0.90×
42North Carolina~300K0.88×
43Maryland~200K0.85×
44Georgia~300K0.84×
45New York~600K0.83×
46Pennsylvania~300K0.82×
47New Jersey~300K0.82×
48Illinois~300K0.81×
49Texas~800K0.75×
50Florida~600K0.72×
Fig. 06

Affinity by region

Affinity by region — Simple living, United States
0.72×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simple living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simple living audience
#·InterestCategoryAffinity×
01Sustainable designBusiness & Career6.62×
02Sustainable livingHome & Garden5.30×
03Fashion showFashion & Accessoires3.29×
04LongHorn SteakhouseFood & Beverages3.28×
05Vegetarian cuisineFood & Beverages3.26×
06Local foodFood & Beverages3.10×
07Self-awarenessHealth2.98×
08Organic farmingFood & Beverages2.84×
09Pizza HutFood & Beverages2.79×
10KitchenwareHome & Garden2.78×
11Pet storePets & Animals2.70×
12Texas RoadhouseFood & Beverages2.46×
13Quality of lifeHealth2.15×
14Burger KingFood & Beverages2.12×
15Whole Foods MarketShopping2.03×
16Organic foodFood & Beverages2.03×
17MotivationBusiness & Career1.97×
18Trader Joe'sShopping1.97×
19PsychologyBusiness & Career1.57×
20MagazinesLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simple living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simple living audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.32×
Design AffinityPREMIUM1.95×
MindfulnessBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simple living audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.89×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simple living have in United States?

Simple living has an estimated audience of 12,492,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simple living fans?

62.0% of Simple living fans are female, 38.0% are male, with an average age of 41.8 years.

03

Which brands do Simple living fans like most?

Simple living fans show strongest brand affinity for Pizza Hut (2.79×), Texas Roadhouse (2.46×), and Local food (3.1×) over the country average.

04

Where do Simple living fans live in United States?

Simple living fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Simple living fans also like?

Beyond Simple living itself, the audience over-indexes on Texas Roadhouse (2.46×), Local food (3.1×), Sustainable living (5.3×), and Quality of life (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Simple living audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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