Sustainable living Audience in United States

Sustainable living logo

Sustainable living has an estimated audience of 12,231,669 people in United States. 62.1% are female, 37.9% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Dog breed, Bank account, Natural rubber, Voltron: Legendary Defender.

The average Sustainable living fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Dog breed, Bank account, with strongest over-indexing on Collectable (2.09× the country average). Demographically, the Sustainable living audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sustainable living fans

Demographic split for Sustainable living audience in United States
MetricValue
Female62.1%
Male37.9%
Average age36.6
Estimated audience size12,231,669

Audience persona

The typical Sustainable living fan in United States is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Sustainable living in United States
RegionReachAffinity
California1,307,4740.97×
Texas744,4150.71×
Florida740,3460.89×
New York654,8530.96×
Illinois315,8460.78×
Massachusetts307,0471.27×
Pennsylvania302,3050.73×
Ohio294,2340.78×
Georgia293,0370.78×
Virginia286,6140.96×
Michigan280,8700.88×
Washington268,7231.1×
North Carolina254,9630.69×
New Jersey226,1290.73×
Missouri202,3261.03×
Tennessee193,4670.79×
Arizona180,6450.72×
Colorado178,6490.93×
Indiana178,4470.8×
Maryland171,8360.82×
Wisconsin159,6430.87×
Minnesota149,7660.85×
Oregon148,8261.06×
Kentucky136,6140.89×
South Carolina125,0770.68×
Connecticut94,8770.77×
Hawaii91,4231.74×
Iowa90,8770.9×
Alabama89,7320.53×
Louisiana86,2510.55×
Oklahoma84,2800.62×
Utah81,3660.74×
Nevada79,1440.67×
Kansas78,3210.81×
Mississippi68,4750.68×
West Virginia61,2401.08×
Arkansas60,8320.6×
Idaho56,5520.92×
Alaska56,4122.16×
Nebraska49,4110.81×
Montana49,1771.45×
South Dakota48,5391.72×
North Dakota47,2611.88×
New Hampshire46,5780.97×
Wyoming45,7292.52×
New Mexico45,3720.74×
Rhode Island44,9771.16×
Maine44,9501.03×
Vermont44,2372.06×
Delaware40,2781.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable living audience
BrandAffinityCategory
Collectable2.09×Kids & Family
Dog breed1.51×Pets & Animals
Bank account2.87×Business & Career
Natural rubber2.24×Cars & Mobility
Voltron: Legendary Defender15.49×Movies & TV
South Asian cuisine7.48×Food & Beverages
Nasal cavity4.52×Health
Regional styles of Mexican music1.54×Music & Radio
Bunga bunga42.31×Politics & Society
Mothercare1.55×Kids & Family
Hypertext2.44×Technology & Electronics
Cachorro2.2×Pets & Animals
Enrique Hernández (baseball)5.82×Sports
Acoustic music1.78×Music & Radio
St. Ives5.38×Travel & Leisure
Paul Dano1.9×Movies & TV
Tierra Cali2.63×Travel & Leisure
Iowa Lottery3.47×Games
Tipsy Elves3.25×Shopping
CAC 401.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable living audience
TraitClusterScore
SustainabilityBALANCE3.47
Design AffinityPREMIUM2.11
Luxury OrientationPREMIUM1.81
LGBTQ+ IdentityOPEN1.8
Sports ActivityPOWER1.68
Pet OwnershipJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for Sustainable living
CountryShare
United States21.5%
Germany10.1%
United Kingdom8.0%

See Sustainable living audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sustainable living have in United States?

Sustainable living has an estimated audience of 12,231,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Sustainable living fans?

62.1% of Sustainable living fans are female, 37.9% are male, with an average age of 36.6 years.

Which brands do Sustainable living fans like most?

Sustainable living fans show strongest brand affinity for Collectable (2.09×), Dog breed (1.51×), and Bank account (2.87×) over the country average.

Where do Sustainable living fans live in United States?

Sustainable living fans in United States are most concentrated in California (reach 1,307,474), Texas (reach 744,415), and Florida (reach 740,346). These three regions account for the largest share of the active audience.

What other brands do Sustainable living fans also like?

Beyond Sustainable living itself, the audience over-indexes on Dog breed (1.51×), Bank account (2.87×), Natural rubber (2.24×), and Voltron: Legendary Defender (15.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.