Rascasse Audience Intelligence

Organic farming Audience in United States

A data profile of the people who buy, follow and care about Organic farming in United States — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 29,567,631 people in United States.

#659among Topic in United States#93in Food & Beverages

The average Organic farming fan in United States is 40.5 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Trader Joe's, Organic product, Old Navy, with strongest over-indexing on Trader Joe's (2.67× the country average).

Demographically, the Organic farming audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic farming fan in United States is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic farming profile in United States.

Audience size
29.6M
in United States
Gender
51.3%♀
48.7% male
Age
40.5
average years
Country rank
#949
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic farming fans

51.3% are female, 48.7% are male, average age 40.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Organic farming audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.5
Estimated audience size29,567,631
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Organic farming audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+25%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Organic farming audience comes from United States.

Worldwide audience distribution share by country for Organic farming
CountryShare
United States18.3%
Brazil6.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic farming audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic farming fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~5M5.27×
02New Jersey~3.5M4.78×
03Vermont~70K1.38×
04Delaware~100K1.28×
05Hawaii~200K1.23×
06Maine~100K1.13×
07Oregon~400K1.08×
08Wisconsin~500K1.07×
09New Hampshire~100K0.98×
10Colorado~500K0.97×
11Washington~600K0.96×
12Montana~80K0.96×
13Florida~2M0.95×
14Iowa~200K0.94×
15New York~1.5M0.93×
16Massachusetts~500K0.93×
17Idaho~100K0.93×
18Alaska~60K0.91×
19Illinois~900K0.90×
20Michigan~700K0.90×
21South Dakota~60K0.90×
22Georgia~800K0.89×
23North Dakota~50K0.89×
24North Carolina~800K0.88×
25Minnesota~400K0.88×
26Washington, District of Columbia~80K0.88×
27California~3M0.87×
28Texas~2M0.87×
29Kansas~200K0.85×
30Maryland~400K0.84×
31Rhode Island~80K0.84×
32Connecticut~200K0.83×
33West Virginia~100K0.83×
34Kentucky~300K0.82×
35New Mexico~100K0.82×
36Nebraska~100K0.81×
37Virginia~600K0.79×
38Tennessee~500K0.77×
39South Carolina~300K0.77×
40Alabama~300K0.77×
41Mississippi~200K0.76×
42Louisiana~300K0.75×
43Arkansas~200K0.75×
44Missouri~400K0.74×
45Utah~200K0.74×
46Ohio~700K0.73×
47Indiana~400K0.73×
48Oklahoma~200K0.72×
49Arizona~400K0.68×
50Nevada~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Organic farming, United States
0.68×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic farming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic farming audience
#·InterestCategoryAffinity×
01Organic productFood & Beverages3.86×
02HouseplantHome & Garden3.45×
03Natural skin careBeauty & Wellness3.02×
04West ElmHome & Garden2.98×
05Trader Joe'sShopping2.67×
06Health And BeautyBeauty & Wellness2.63×
07Self careHealth2.42×
08Self-loveHealth2.40×
09Natural productFood & Beverages2.32×
10Dollar TreeShopping2.26×
11Old NavyFashion & Accessoires2.18×
12Local foodFood & Beverages2.18×
13ULTA BeautyBeauty & Wellness2.14×
14Whole Foods MarketShopping1.98×
15EtsyFashion & Accessoires1.92×
16Organic foodFood & Beverages1.91×
17AgricultureBusiness & Career1.81×
18VeganismFood & Beverages1.67×
19Macy'sShopping1.66×
20CostcoShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic farming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic farming audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.75×
SustainabilityBALANCE1.72×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic farming audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.78×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic farming have in United States?

Organic farming has an estimated audience of 29,567,631 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Organic farming fans?

51.3% of Organic farming fans are female, 48.7% are male, with an average age of 40.5 years.

03

Which brands do Organic farming fans like most?

Organic farming fans show strongest brand affinity for Trader Joe's (2.67×), Organic product (3.86×), and Old Navy (2.18×) over the country average.

04

Where do Organic farming fans live in United States?

Organic farming fans in United States are most concentrated in Pennsylvania (reach ~5M), New Jersey (reach ~3.5M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Organic farming fans also like?

Beyond Organic farming itself, the audience over-indexes on Organic product (3.86×), Old Navy (2.18×), Dollar Tree (2.26×), and Self care (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Organic farming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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