Organic farming Audience in United States

Organic farming logo

Organic farming has an estimated audience of 29,567,631 people in United States. 51.3% are female, 48.7% are male, average age 40.5. Top regions: Pennsylvania, New Jersey, California. Top brand affinities: Organic product, Old Navy, Dollar Tree, Self care, Whole Foods Market.

The average Organic farming fan in United States is 40.5 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, California. Top brand affinities include Organic product, Old Navy, Dollar Tree, with strongest over-indexing on Organic product (3.86× the country average). Demographically, the Organic farming audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Organic farming fans

Demographic split for Organic farming audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.5
Estimated audience size29,567,631

Audience persona

The typical Organic farming fan in United States is balanced, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Organic product.

Top regions in United States

Top regions ranked by reach for Organic farming in United States
RegionReachAffinity
Pennsylvania4,044,8244.06×
New Jersey3,685,9474.9×
California3,263,7101×
Florida2,329,2321.16×
Texas2,287,9900.9×
New York1,883,5611.14×
Illinois884,6030.9×
Georgia883,8040.97×
Michigan784,1051.01×
North Carolina780,4330.88×
Washington673,2521.14×
Massachusetts596,8791.02×
Ohio596,4580.65×
Virginia579,7650.8×
Colorado529,6581.14×
Wisconsin481,5401.08×
Tennessee468,6160.79×
Oregon435,4861.28×
Maryland405,3050.8×
Minnesota387,9480.92×
Arizona362,6660.6×
Indiana361,3090.67×
South Carolina333,9750.75×
Missouri308,6210.65×
Kentucky284,2780.77×
Connecticut226,9900.77×
Iowa221,5100.91×
Oklahoma217,2810.66×
Louisiana204,0510.54×
Alabama194,8090.47×
Hawaii173,5591.37×
Utah171,6280.65×
Nevada165,1760.58×
Kansas154,8050.66×
Idaho154,7691.04×
Maine144,8551.37×
Mississippi144,1710.59×
Arkansas135,9210.56×
Delaware112,4941.38×
Nebraska101,9090.69×
New Hampshire96,0660.82×
New Mexico93,5790.63×
West Virginia87,4430.64×
Montana84,5211.03×
Vermont83,6351.61×
Washington, District of Columbia72,4770.82×
Rhode Island54,1120.57×
South Dakota43,7980.64×
North Dakota38,5840.64×
Alaska36,3590.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic farming audience
BrandAffinityCategory
Organic product3.86×Food & Beverages
Old Navy2.18×Fashion & Accessoires
Dollar Tree2.26×Shopping
Self care2.42×Health
Whole Foods Market1.98×Shopping
Houseplant3.45×Home & Garden
Natural skin care3.02×Beauty & Wellness
Agriculture1.81×Business & Career
Self-love2.4×Health
Organic food1.91×Food & Beverages
Local food2.18×Food & Beverages
Natural product2.32×Food & Beverages
Costco1.56×Shopping
Macy's1.66×Shopping
Veganism1.67×Food & Beverages
Etsy1.92×Fashion & Accessoires
West Elm2.98×Home & Garden
ULTA Beauty2.14×Beauty & Wellness
Health And Beauty2.63×Beauty & Wellness
Hair Extensions2.38×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic farming audience
TraitClusterScore
SustainabilityBALANCE1.84
Design AffinityPREMIUM1.71
Healthy LifestyleBALANCE1.61
LGBTQ+ IdentityOPEN1.59
DIY MentalityTHRILL1.46
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Organic farming
CountryShare
United States18.3%
Brazil6.8%
Italy5.8%

See Organic farming audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Organic farming have in United States?

Organic farming has an estimated audience of 29,567,631 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Organic farming fans?

51.3% of Organic farming fans are female, 48.7% are male, with an average age of 40.5 years.

Which brands do Organic farming fans like most?

Organic farming fans show strongest brand affinity for Organic product (3.86×), Old Navy (2.18×), and Dollar Tree (2.26×) over the country average.

Where do Organic farming fans live in United States?

Organic farming fans in United States are most concentrated in Pennsylvania (reach 4,044,824), New Jersey (reach 3,685,947), and California (reach 3,263,710). These three regions account for the largest share of the active audience.

What other brands do Organic farming fans also like?

Beyond Organic farming itself, the audience over-indexes on Old Navy (2.18×), Dollar Tree (2.26×), Self care (2.42×), and Whole Foods Market (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.