Rascasse Audience Intelligence

Natural product Audience in United States

A data profile of the people who buy, follow and care about Natural product in United States — modelled from more than twelve digital signal sources. Natural product has an estimated audience of 33,905,515 people in United States.

#532among Topic in United States#75in Food & Beverages

The average Natural product fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural skin care, Moisturizer, Skin care, with strongest over-indexing on Natural skin care (3.46× the country average).

Demographically, the Natural product audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural product fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Natural skin care.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural product profile in United States.

Audience size
33.9M
in United States
Gender
67.9%♀
32.1% male
Age
42.7
average years
Country rank
#759
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural product fans

67.9% are female, 32.1% are male, average age 42.7.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Natural product audience in United States
MetricValue
Female67.9%
Male32.1%
Average age42.7
Estimated audience size33,905,515
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Natural product audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Natural product audience comes from United States.

Worldwide audience distribution share by country for Natural product
CountryShare
United States17.5%
Italy4.8%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural product audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural product fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~1M2.73×
02Illinois~1.5M1.31×
03Arkansas~300K1.22×
04Alaska~80K1.12×
05Vermont~70K1.10×
06Nevada~400K1.09×
07North Dakota~80K1.09×
08California~4M1.07×
09South Dakota~80K1.05×
10Utah~300K1.02×
11Montana~100K1.01×
12Oregon~400K1.00×
13Rhode Island~100K1.00×
14Delaware~90K1.00×
15Massachusetts~700K0.99×
16Indiana~600K0.99×
17Pennsylvania~1M0.98×
18Idaho~200K0.98×
19New Hampshire~100K0.98×
20Arizona~700K0.97×
21South Carolina~500K0.97×
22Mississippi~300K0.97×
23Maine~100K0.97×
24Louisiana~400K0.96×
25Iowa~300K0.96×
26West Virginia~200K0.96×
27Florida~2M0.95×
28New York~2M0.95×
29Wisconsin~500K0.95×
30Hawaii~100K0.95×
31Washington, District of Columbia~100K0.95×
32Connecticut~300K0.94×
33North Carolina~900K0.93×
34Nebraska~200K0.93×
35New Mexico~200K0.93×
36Virginia~800K0.92×
37Kansas~200K0.92×
38Georgia~900K0.91×
39New Jersey~800K0.91×
40Washington~600K0.90×
41Missouri~500K0.90×
42Alabama~400K0.90×
43Oklahoma~300K0.90×
44Colorado~500K0.89×
45Tennessee~600K0.88×
46Maryland~500K0.88×
47Minnesota~400K0.88×
48Texas~2.5M0.85×
49Ohio~900K0.85×
50Michigan~700K0.82×
Fig. 06

Affinity by region

Affinity by region — Natural product, United States
0.82×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural product audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural product audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages3.81×
02Natural skin careBeauty & Wellness3.46×
03MoisturizerHome & Garden3.17×
04Hair conditionerBeauty & Wellness2.83×
05Eyelash extensionsBeauty & Wellness2.60×
06Makeup TutorialsBeauty & Wellness2.54×
07Skin careBeauty & Wellness2.32×
08Organic farmingFood & Beverages2.32×
09Personal careHealth1.94×
10Self careHealth1.77×
11MilkFood & Beverages1.75×
12SephoraShopping1.72×
13Organic foodFood & Beverages1.70×
14Local foodFood & Beverages1.69×
15Hair careBeauty & Wellness1.66×
16FragrancesBeauty & Wellness1.65×
17HairstyleBeauty & Wellness1.61×
18Planet FitnessSports1.59×
19Do it yourself (DIY)Home & Garden1.53×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural product audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural product audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.59×
IndulgenceJOY1.49×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural product audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.94×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural product have in United States?

Natural product has an estimated audience of 33,905,515 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural product fans?

67.9% of Natural product fans are female, 32.1% are male, with an average age of 42.7 years.

03

Which brands do Natural product fans like most?

Natural product fans show strongest brand affinity for Natural skin care (3.46×), Moisturizer (3.17×), and Skin care (2.32×) over the country average.

04

Where do Natural product fans live in United States?

Natural product fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Natural product fans also like?

Beyond Natural product itself, the audience over-indexes on Moisturizer (3.17×), Skin care (2.32×), Nature (1.51×), and Natural foods (3.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Natural product audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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