Natural product Audience in United States

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Natural product has an estimated audience of 33,905,515 people in United States. 67.9% are female, 32.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Israel, Mothercare, Kansas, Kendra Scott.

The average Natural product fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Israel, Mothercare, with strongest over-indexing on Bank account (2.49× the country average). Demographically, the Natural product audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Natural product fans

Demographic split for Natural product audience in United States
MetricValue
Female67.9%
Male32.1%
Average age42.7
Estimated audience size33,905,515

Audience persona

The typical Natural product fan in United States is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Natural product in United States
RegionReachAffinity
California4,324,7741.16×
Texas2,684,2810.92×
Florida2,355,7581.03×
New York2,006,2741.06×
Kentucky1,718,5484.04×
Pennsylvania1,060,4950.93×
Illinois1,033,1830.91×
Georgia990,4620.95×
North Carolina955,1440.94×
New Jersey828,1860.96×
Ohio821,5500.79×
Arizona749,0541.08×
Virginia722,6940.88×
Massachusetts713,0541.07×
Indiana661,4591.07×
Michigan581,1010.66×
Washington548,2260.81×
South Carolina527,1341.03×
Tennessee514,8450.76×
Maryland483,7340.83×
Colorado454,5560.85×
Missouri444,6520.81×
Louisiana444,4991.02×
Wisconsin399,6090.78×
Arkansas389,7461.4×
Alabama379,9830.8×
Oregon372,5350.96×
Minnesota350,6590.72×
Utah330,6341.09×
Oklahoma292,5140.78×
Connecticut291,7750.86×
Nevada269,5370.82×
Mississippi255,0660.91×
Iowa243,7280.87×
Kansas178,9350.67×
Idaho163,3370.96×
West Virginia117,9180.75×
Hawaii111,4510.76×
New Hampshire111,0400.83×
New Mexico108,1650.64×
Rhode Island107,2220.99×
Nebraska101,9370.6×
Alaska100,8631.39×
Delaware96,0211.03×
Maine93,7630.77×
North Dakota91,5431.31×
Montana87,9260.93×
South Dakota86,7861.11×
Wyoming81,7621.63×
Vermont79,0951.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural product audience
BrandAffinityCategory
Bank account2.49×Business & Career
Israel1.89×Travel & Leisure
Mothercare2.66×Kids & Family
Kansas1.52×Travel & Leisure
Kendra Scott1.69×Fashion & Accessoires
Jeep Wagoneer3.22×Cars & Mobility
Tierra Cali4.04×Travel & Leisure
Jesse Plemons1.8×Movies & TV
Nebraska Cornhuskers football1.84×Sports
Cam Ward1.85×Sports
Tierra caliente3.02×Travel & Leisure
Kento Yamazaki4.14×Movies & TV
Iron Man (film)1.73×Movies & TV
Charlamagne Tha God3.34×Movies & TV
Hayward, California3.51×Travel & Leisure
Home staging1.69×Home & Garden
Cachorro1.66×Pets & Animals
Bugatti Chiron3.21×Cars & Mobility
Kodiak, Alaska2.44×Travel & Leisure
UK garage1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural product audience
TraitClusterScore
SustainabilityBALANCE1.53
MindfulnessBALANCE1.48
Design AffinityPREMIUM1.39
Healthy LifestyleBALANCE1.37
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Natural product
CountryShare
United States17.5%
Italy4.8%
United Kingdom4.4%

See Natural product audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Natural product have in United States?

Natural product has an estimated audience of 33,905,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural product fans?

67.9% of Natural product fans are female, 32.1% are male, with an average age of 42.7 years.

Which brands do Natural product fans like most?

Natural product fans show strongest brand affinity for Bank account (2.49×), Israel (1.89×), and Mothercare (2.66×) over the country average.

Where do Natural product fans live in United States?

Natural product fans in United States are most concentrated in California (reach 4,324,774), Texas (reach 2,684,281), and Florida (reach 2,355,758). These three regions account for the largest share of the active audience.

What other brands do Natural product fans also like?

Beyond Natural product itself, the audience over-indexes on Israel (1.89×), Mothercare (2.66×), Kansas (1.52×), and Kendra Scott (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.