Rascasse Audience Intelligence

Fragrances Audience in United States

A data profile of the people who buy, follow and care about Fragrances in United States — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 54,463,040 people in United States.

#1among Fragrances in United States#258among Topic in United States#8in Beauty & Wellness

The average Fragrances fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Cosmetics, Child, with strongest over-indexing on Macy's (2.13× the country average).

Demographically, the Fragrances audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fragrances fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Macy's.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fragrances profile in United States.

Audience size
54.5M
in United States
Gender
70.2%♀
29.8% male
Age
40.5
average years
Country rank
#356
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fragrances fans

70.2% are female, 29.8% are male, average age 40.5.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Fragrances audience in United States
MetricValue
Female70.2%
Male29.8%
Average age40.5
Estimated audience size54,463,040
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Fragrances audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Fragrances audience comes from United States.

Worldwide audience distribution share by country for Fragrances
CountryShare
United States15.2%
Brazil5.4%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fragrances audience in United States is strongest.

Fig. 05

Top regions by affinity

Fragrances fans by region: top regions in United States
#RegionReachAffinity×
01New York~4.5M1.44×
02California~8M1.31×
03Texas~6M1.30×
04New Jersey~1.5M1.26×
05Illinois~2M1.21×
06Florida~4.5M1.20×
07Georgia~2M1.19×
08Mississippi~500K1.18×
09Arizona~1.5M1.15×
10Louisiana~800K1.15×
11Tennessee~1M1.14×
12Hawaii~300K1.11×
13Nevada~600K1.10×
14Maryland~1M1.09×
15Alabama~800K1.07×
16Ohio~2M1.06×
17Massachusetts~1M1.05×
18North Carolina~1.5M1.04×
19Virginia~1.5M1.04×
20Connecticut~600K1.04×
21Arkansas~500K1.04×
22Washington~1M1.03×
23Alaska~100K1.02×
24Pennsylvania~2M1.01×
25Michigan~1.5M1.01×
26Indiana~1M1.01×
27Kentucky~700K1.01×
28Oklahoma~600K1.01×
29Washington, District of Columbia~200K1.01×
30Delaware~200K1.00×
31New Mexico~300K0.99×
32Nebraska~300K0.98×
33Kansas~400K0.97×
34South Carolina~800K0.96×
35Oregon~600K0.95×
36Missouri~800K0.92×
37Minnesota~700K0.91×
38Iowa~400K0.91×
39Rhode Island~200K0.90×
40West Virginia~200K0.88×
41North Dakota~100K0.88×
42Utah~400K0.87×
43Colorado~700K0.86×
44Wisconsin~700K0.84×
45South Dakota~100K0.84×
46Idaho~200K0.81×
47New Hampshire~200K0.78×
48Maine~100K0.75×
49Montana~100K0.74×
50Vermont~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Fragrances, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fragrances audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fragrances audience
#·InterestCategoryAffinity×
01Macy'sShopping2.13×
02Nordstrom rackFashion & Accessoires1.98×
03HandbagsFashion & Accessoires1.85×
04Concurrent Versions SystemTechnology & Electronics1.84×
05GenderPolitics & Society1.81×
06Skin careBeauty & Wellness1.77×
07Women's clothingFashion & Accessoires1.75×
08Hobby LobbyHome & Garden1.74×
09Beauty salonsBeauty & Wellness1.62×
10SpasBeauty & Wellness1.62×
11DressesFashion & Accessoires1.62×
12WomanKids & Family1.61×
13CosmeticsBeauty & Wellness1.59×
14BoutiquesFashion & Accessoires1.59×
15Shopping mallsShopping1.58×
16ChildKids & Family1.57×
17Hair productsBeauty & Wellness1.55×
18GiftShopping1.54×
19FriendshipKids & Family1.54×
20SkinBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fragrances audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fragrances audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.43×
Community OrientationOPEN1.30×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fragrances audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fragrances have in United States?

Fragrances has an estimated audience of 54,463,040 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fragrances fans?

70.2% of Fragrances fans are female, 29.8% are male, with an average age of 40.5 years.

03

Which brands do Fragrances fans like most?

Fragrances fans show strongest brand affinity for Macy's (2.13×), Cosmetics (1.59×), and Child (1.57×) over the country average.

04

Where do Fragrances fans live in United States?

Fragrances fans in United States are most concentrated in California (reach ~8M), Texas (reach ~6M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fragrances fans also like?

Beyond Fragrances itself, the audience over-indexes on Cosmetics (1.59×), Child (1.57×), Woman (1.61×), and Women's clothing (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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