Fragrances Audience in United States

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Fragrances has an estimated audience of 54,463,040 people in United States. 70.2% are female, 29.8% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Macy's, Cosmetics, Child, Woman, Women's clothing.

The average Fragrances fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Macy's, Cosmetics, Child, with strongest over-indexing on Macy's (2.13× the country average). Demographically, the Fragrances audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

Demographics of Fragrances fans

Demographic split for Fragrances audience in United States
MetricValue
Female70.2%
Male29.8%
Average age40.5
Estimated audience size54,463,040

Audience persona

The typical Fragrances fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Fragrances in United States
RegionReachAffinity
California8,215,5501.37×
Texas6,217,4681.33×
New York4,670,3811.53×
Florida4,593,5401.25×
Illinois2,389,7301.32×
Georgia2,079,2911.24×
Pennsylvania1,888,5581.03×
North Carolina1,754,4061.07×
New Jersey1,743,2631.26×
Ohio1,657,6820.99×
Michigan1,538,7071.08×
Virginia1,429,5531.08×
Arizona1,409,8441.27×
Washington1,148,8441.05×
Massachusetts1,137,6601.06×
Tennessee1,080,2420.99×
Indiana1,059,4941.06×
Maryland1,044,4281.12×
Missouri810,5600.92×
South Carolina799,4180.98×
Louisiana795,1771.13×
Alabama787,4321.03×
Colorado752,3020.88×
Minnesota745,1620.95×
Wisconsin678,7490.83×
Kentucky661,6460.97×
Oregon620,3560.99×
Oklahoma616,0921.02×
Nevada603,2431.15×
Connecticut584,6731.07×
Mississippi504,2541.12×
Arkansas445,7180.99×
Kansas417,8790.97×
Utah416,8560.85×
Iowa405,8950.9×
New Mexico272,3401×
Nebraska265,3200.97×
Hawaii227,2630.97×
Idaho210,3420.77×
West Virginia203,1680.8×
New Hampshire161,3620.75×
Washington, District of Columbia159,7460.98×
Delaware155,9531.04×
Rhode Island149,9820.87×
Maine134,0690.69×
Alaska113,9140.98×
Montana94,7480.63×
South Dakota93,0700.74×
North Dakota91,0570.81×
Vermont52,8600.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fragrances audience
BrandAffinityCategory
Macy's2.13×Shopping
Cosmetics1.59×Beauty & Wellness
Child1.57×Kids & Family
Woman1.61×Kids & Family
Women's clothing1.75×Fashion & Accessoires
Gift1.54×Shopping
Hair products1.55×Beauty & Wellness
Hobby Lobby1.74×Home & Garden
Beauty salons1.62×Beauty & Wellness
Friendship1.54×Kids & Family
Boutiques1.59×Fashion & Accessoires
Concurrent Versions System1.84×Technology & Electronics
Spas1.62×Beauty & Wellness
Nordstrom rack1.98×Fashion & Accessoires
Dresses1.62×Fashion & Accessoires
Skin1.53×Beauty & Wellness
Handbags1.85×Fashion & Accessoires
Skin care1.77×Beauty & Wellness
Gender1.81×Politics & Society
Shopping malls1.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fragrances audience
TraitClusterScore
Luxury OrientationPREMIUM1.8
ExtroversionTHRILL1.73
Risk AppetiteTHRILL1.72
Design AffinityPREMIUM1.25
SustainabilityBALANCE1.19
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Fragrances
CountryShare
United States15.2%
Brazil5.4%
Italy5.2%

See Fragrances audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Fragrances have in United States?

Fragrances has an estimated audience of 54,463,040 people in United States, concentrated in California and Texas.

What is the gender split and age of Fragrances fans?

70.2% of Fragrances fans are female, 29.8% are male, with an average age of 40.5 years.

Which brands do Fragrances fans like most?

Fragrances fans show strongest brand affinity for Macy's (2.13×), Cosmetics (1.59×), and Child (1.57×) over the country average.

Where do Fragrances fans live in United States?

Fragrances fans in United States are most concentrated in California (reach 8,215,550), Texas (reach 6,217,468), and New York (reach 4,670,381). These three regions account for the largest share of the active audience.

What other brands do Fragrances fans also like?

Beyond Fragrances itself, the audience over-indexes on Cosmetics (1.59×), Child (1.57×), Woman (1.61×), and Women's clothing (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.