Rascasse Audience Intelligence

Paris Hilton (fragrance) Target Market in United States

A data profile of the people who buy, follow and care about Paris Hilton (fragrance) in United States — modelled from more than twelve digital signal sources. Paris Hilton (fragrance) has an estimated audience of 2,213,758 people in United States.

#4among Fragrances in United States#1331among Brand in United States#201in Beauty & Wellness

The average Paris Hilton (fragrance) fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Five Below, J. C. Penney, Dillard's, with strongest over-indexing on Five Below (1.61× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paris Hilton (fragrance) fan in United States is more female, around 46.5 years old, with a notable affinity for Five Below.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris Hilton (fragrance) profile in United States.

Audience size
2.2M
in United States
Gender
88.5%♀
11.5% male
Age
46.5
average years
Country rank
#13123
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paris Hilton (fragrance)

88.5% are female, 11.5% are male, average age 46.5.

Fig. 02

Gender split

88.5%
Female
11.5%
Male
Demographic split for Paris Hilton (fragrance) audience in United States
MetricValue
Female88.5%
Male11.5%
Average age46.5
Estimated audience size2,213,758
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Paris Hilton (fragrance) audience in United States
Age bracketShare%
16-196%
20-298%
30-3919%
40-4940%
50+27%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Paris Hilton (fragrance) audience comes from United States.

Worldwide audience distribution share by country for Paris Hilton (fragrance)
CountryShare
United States22.7%
Germany13.7%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris Hilton (fragrance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Paris Hilton (fragrance) customers by region in United States
#RegionReachAffinity×
01California~300K1.21×
02Arizona~50K1.19×
03Nevada~20K1.14×
04Arkansas~20K1.13×
05Alabama~30K1.12×
06Oklahoma~30K1.10×
07Texas~200K1.08×
08Florida~200K1.08×
09Maryland~40K1.08×
10Illinois~80K1.07×
11Utah~20K1.07×
12Missouri~40K1.06×
13Kentucky~30K1.06×
14New York~100K1.04×
15Tennessee~50K1.04×
16Washington~50K1.04×
17Michigan~60K1.03×
18Ohio~70K1.02×
19Georgia~70K1.02×
20Oregon~30K1.02×
21Indiana~40K1.01×
22Minnesota~30K1.01×
23Connecticut~20K1.01×
24Hawaii~9K1.01×
25New Jersey~50K1.00×
26New Mexico~10K1.00×
27Alaska~5K1.00×
28Pennsylvania~70K0.99×
29Massachusetts~40K0.99×
30Louisiana~30K0.99×
31North Carolina~60K0.98×
32Kansas~20K0.98×
33Colorado~30K0.97×
34Wisconsin~30K0.97×
35South Carolina~30K0.97×
36Idaho~10K0.96×
37Washington, District of Columbia~6K0.96×
38Virginia~50K0.95×
39Mississippi~20K0.95×
40Montana~6K0.95×
41North Dakota~4K0.95×
42Iowa~20K0.94×
43Nebraska~10K0.93×
44West Virginia~9K0.93×
45Rhode Island~6K0.92×
46New Hampshire~8K0.90×
47South Dakota~4K0.90×
48Maine~6K0.84×
49Delaware~5K0.82×
50Vermont~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Paris Hilton (fragrance), United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris Hilton (fragrance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris Hilton (fragrance) audience
#·InterestCategoryAffinity×
01HumidifierHome & Garden3.56×
02Heather LocklearMovies & TV3.28×
03Jared LetoMovies & TV2.55×
04Tommy LeeMusic & Radio2.40×
05Nipsey HussleMusic & Radio2.29×
06LL Cool JMusic & Radio2.07×
07Audrey HepburnMovies & TV2.04×
08Jaden SmithMovies & TV2.02×
09Diana RossMusic & Radio2.01×
10Lil DuvalMovies & TV2.00×
11Shoe CarnivalFashion & Accessoires1.89×
12Jessica SimpsonMusic & Radio1.74×
13Whoopi GoldbergMovies & TV1.74×
14Edible ArrangementsFood & Beverages1.72×
15Dillard'sFashion & Accessoires1.70×
16DeviantArtInternet & Social Media1.66×
17Five BelowShopping1.61×
18Kyrie IrvingSports1.61×
19J. C. PenneyShopping1.52×
20Party CityKids & Family1.52×
Section 06

Frequently asked questions

01

Who is Paris Hilton (fragrance)'s target market in United States?

Paris Hilton (fragrance)'s target market in United States covers an estimated 2,213,758 people, concentrated in California and Texas.

02

What is the gender split and age of Paris Hilton (fragrance) customers?

88.5% of the Paris Hilton (fragrance) audience are female, 11.5% are male, with an average age of 46.5 years.

03

Which brands do Paris Hilton (fragrance) fans like most?

Paris Hilton (fragrance) fans show strongest brand affinity for Five Below (1.61×), J. C. Penney (1.52×), and Dillard's (1.7×) over the country average.

04

Where do Paris Hilton (fragrance) fans live in United States?

Paris Hilton (fragrance) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Paris Hilton (fragrance) fans also like?

Beyond Paris Hilton (fragrance) itself, the audience over-indexes on J. C. Penney (1.52×), Dillard's (1.7×), DeviantArt (1.66×), and Jared Leto (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Paris Hilton (fragrance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Hilton (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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