Paris Hilton (fragrance) Audience in United States

Paris Hilton (fragrance) logo

Paris Hilton (fragrance) has an estimated audience of 2,160,439 people in United States. 88.5% are female, 11.5% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Humidifier, Google Maps, DeviantArt, CarGurus.

The average Paris Hilton (fragrance) fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Humidifier, Google Maps, with strongest over-indexing on Capital One (7.61× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Paris Hilton (fragrance) fans

Demographic split for Paris Hilton (fragrance) audience in United States
MetricValue
Female88.5%
Male11.5%
Average age46.5
Estimated audience size2,160,439

Audience persona

The typical Paris Hilton (fragrance) fan in United States is more female, around 46.5 years old, with a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Paris Hilton (fragrance) in United States
RegionReachAffinity
California310,2631.31×
Texas211,7081.14×
Florida164,0511.12×
New York131,1841.09×
Illinois81,7341.14×
Pennsylvania73,5771.01×
Georgia70,3271.06×
Ohio69,5641.05×
North Carolina64,4900.99×
Michigan58,5981.04×
New Jersey56,5151.03×
Arizona53,0941.2×
Virginia51,6070.98×
Tennessee46,4661.07×
Washington46,1701.07×
Massachusetts43,3831.02×
Indiana41,1601.04×
Maryland39,6931.07×
Missouri37,5961.08×
Colorado34,0011×
Alabama33,2151.1×
Minnesota32,5981.05×
South Carolina32,4151×
Wisconsin31,4710.97×
Kentucky29,2031.08×
Louisiana27,6460.99×
Oklahoma27,1251.13×
Oregon25,2411.02×
Nevada23,8531.14×
Connecticut22,4821.04×
Utah20,2271.05×
Arkansas20,2041.14×
Kansas16,7710.99×
Iowa16,6790.94×
Mississippi16,1350.91×
New Mexico10,3980.96×
Idaho9,8190.91×
Nebraska9,8030.9×
Hawaii9,6711.04×
West Virginia8,9210.89×
New Hampshire7,1250.84×
Maine6,3090.82×
Washington, District of Columbia6,1630.95×
Rhode Island6,0900.89×
Montana5,3160.89×
Delaware4,5610.77×
Alaska4,1640.9×
South Dakota4,1420.83×
North Dakota3,9640.89×
Vermont2,8440.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paris Hilton (fragrance) audience
BrandAffinityCategory
Capital One7.61×Business & Career
Humidifier31.8×Home & Garden
Google Maps5.67×Internet & Social Media
DeviantArt10×Internet & Social Media
CarGurus7.67×Cars & Mobility
Circle K7.96×Shopping
Jared Leto13.5×Movies & TV
Billy Bob Thornton8.38×Movies & TV
Saturn (store)18.32×Shopping
Diana Ross11.65×Music & Radio
Aaron Rodgers5.11×Sports
Kendra Scott8.17×Fashion & Accessoires
Khan Academy6.43×Business & Career
Apple Store5.88×Shopping
Nipsey Hussle15.5×Music & Radio
Jessica Simpson10.75×Music & Radio
Bruce Willis5.17×Movies & TV
AccuWeather4.59×Home & Garden
JD Sports8.9×Shopping
Audrey Hepburn10.12×Movies & TV

Worldwide distribution

Worldwide audience distribution share by country for Paris Hilton (fragrance)
CountryShare
United States21.7%
Germany15.0%
France7.6%

See Paris Hilton (fragrance) audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Paris Hilton (fragrance) have in United States?

Paris Hilton (fragrance) has an estimated audience of 2,160,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Paris Hilton (fragrance) fans?

88.5% of Paris Hilton (fragrance) fans are female, 11.5% are male, with an average age of 46.5 years.

Which brands do Paris Hilton (fragrance) fans like most?

Paris Hilton (fragrance) fans show strongest brand affinity for Capital One (7.61×), Humidifier (31.8×), and Google Maps (5.67×) over the country average.

Where do Paris Hilton (fragrance) fans live in United States?

Paris Hilton (fragrance) fans in United States are most concentrated in California (reach 310,263), Texas (reach 211,708), and Florida (reach 164,051). These three regions account for the largest share of the active audience.

What other brands do Paris Hilton (fragrance) fans also like?

Beyond Paris Hilton (fragrance) itself, the audience over-indexes on Humidifier (31.8×), Google Maps (5.67×), DeviantArt (10×), and CarGurus (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Hilton (fragrance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.