Rascasse Audience Intelligence

Nipsey Hussle Audience in United States

A data profile of the people who buy, follow and care about Nipsey Hussle in United States — modelled from more than twelve digital signal sources. Nipsey Hussle has an estimated audience of 2,223,205 people in United States.

#78among Hip hop in United States#2298among Person in United States#1418in Music & Radio

The average Nipsey Hussle fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diddy, R&B/Soul, Scarface, with strongest over-indexing on Diddy (14.88× the country average).

Demographically, the Nipsey Hussle audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nipsey Hussle fan in United States is balanced, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nipsey Hussle profile in United States.

Audience size
2.2M
in United States
Gender
48.9%♀
51.1% male
Age
31.6
average years
Country rank
#13082
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nipsey Hussle fans

48.9% are female, 51.1% are male, average age 31.6.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Nipsey Hussle audience in United States
MetricValue
Female48.9%
Male51.1%
Average age31.6
Estimated audience size2,223,205
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Nipsey Hussle audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3919%
40-4913%
50+6%
Fig. 04

Worldwide distribution

66.6%

of the worldwide Nipsey Hussle audience comes from United States.

Worldwide audience distribution share by country for Nipsey Hussle
CountryShare
United States66.6%
Canada4.1%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nipsey Hussle audience in United States is strongest.

Fig. 05

Top regions by affinity

Nipsey Hussle fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.78×
02California~400K1.73×
03Georgia~100K1.68×
04Maryland~60K1.52×
05Louisiana~40K1.47×
06Mississippi~30K1.40×
07Washington, District of Columbia~9K1.35×
08North Carolina~90K1.33×
09Alabama~40K1.26×
10Texas~200K1.23×
11Arizona~60K1.22×
12South Carolina~40K1.22×
13Delaware~7K1.19×
14Virginia~60K1.18×
15New York~100K1.13×
16Oklahoma~30K1.13×
17Michigan~60K1.10×
18Tennessee~50K1.09×
19Connecticut~20K1.07×
20Arkansas~20K1.07×
21Ohio~70K1.06×
22Washington~50K1.05×
23New Jersey~60K1.03×
24Illinois~70K1.00×
25New Mexico~10K1.00×
26Missouri~40K0.99×
27Rhode Island~7K0.99×
28Florida~100K0.97×
29Colorado~30K0.97×
30Pennsylvania~70K0.94×
31Indiana~40K0.94×
32Hawaii~9K0.92×
33Massachusetts~40K0.91×
34Kansas~20K0.91×
35Kentucky~20K0.87×
36Oregon~20K0.86×
37Minnesota~30K0.79×
38Nebraska~9K0.79×
39Alaska~4K0.79×
40Wisconsin~20K0.70×
41South Dakota~4K0.69×
42North Dakota~3K0.69×
43Utah~10K0.68×
44Iowa~10K0.68×
45West Virginia~7K0.67×
46Montana~4K0.65×
47Idaho~7K0.64×
48Vermont~2K0.63×
49New Hampshire~5K0.61×
50Maine~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Nipsey Hussle, United States
0.59×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nipsey Hussle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nipsey Hussle audience
#·InterestCategoryAffinity×
01Kid InkMusic & Radio48.40×
02YG (rapper)Music & Radio40.52×
03Mac DreMusic & Radio39.51×
04Diggy SimmonsMusic & Radio35.73×
05Belly (rapper)Music & Radio33.72×
06Too $hortMusic & Radio29.09×
07Cheek (rapper)Music & Radio28.80×
08E-40Music & Radio27.48×
09R&B/SoulTopic22.73×
10Taboo (rapper)Music & Radio20.54×
11Bow Wow (rapper)Music & Radio18.87×
12Fat JoeMusic & Radio17.02×
13CoolioMusic & Radio16.63×
14Eazy-EMusic & Radio15.31×
15DiddyMusic & Radio14.88×
16ScarfaceMusic & Radio13.83×
17Lil' KimMusic & Radio11.24×
18Jaden SmithMovies & TV9.64×
19Sean CombsMusic & Radio5.41×
20Britney SpearsMusic & Radio4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nipsey Hussle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nipsey Hussle audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Urban LifestyleOPEN1.22×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nipsey Hussle audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
IndividualismJOY0.80×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nipsey Hussle have in United States?

Nipsey Hussle has an estimated audience of 2,223,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nipsey Hussle fans?

48.9% of Nipsey Hussle fans are female, 51.1% are male, with an average age of 31.6 years.

03

Which brands do Nipsey Hussle fans like most?

Nipsey Hussle fans show strongest brand affinity for Diddy (14.88×), R&B/Soul (22.73×), and Scarface (13.83×) over the country average.

04

Where do Nipsey Hussle fans live in United States?

Nipsey Hussle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nipsey Hussle fans also like?

Beyond Nipsey Hussle itself, the audience over-indexes on R&B/Soul (22.73×), Scarface (13.83×), YG (rapper) (40.52×), and Belly (rapper) (33.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nipsey Hussle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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