Nipsey Hussle Audience in United States

Nipsey Hussle logo

Nipsey Hussle has an estimated audience of 2,238,538 people in United States. 48.9% are female, 51.1% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Diddy, R&B/Soul, YG (rapper), Scarface, Belly (rapper).

The average Nipsey Hussle fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, R&B/Soul, YG (rapper), with strongest over-indexing on Diddy (14.88× the country average). Demographically, the Nipsey Hussle audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Nipsey Hussle fans

Demographic split for Nipsey Hussle audience in United States
MetricValue
Female48.9%
Male51.1%
Average age31.6
Estimated audience size2,238,538

Audience persona

The typical Nipsey Hussle fan in United States is balanced, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Nipsey Hussle in United States
RegionReachAffinity
California457,2341.86×
Texas251,7391.31×
Florida150,9971×
New York146,8801.17×
Georgia123,0061.78×
North Carolina97,7371.45×
Illinois78,1241.05×
Ohio73,8271.07×
Pennsylvania71,8910.95×
Michigan68,9631.18×
Virginia65,0001.19×
Maryland61,0041.58×
New Jersey58,2261.02×
Arizona56,5371.24×
Tennessee50,5191.13×
Washington47,2201.05×
Louisiana45,1921.57×
Nevada41,7261.93×
South Carolina41,6111.24×
Massachusetts41,5090.94×
Alabama39,6971.27×
Indiana38,9050.95×
Missouri35,9591×
Colorado32,8650.93×
Oklahoma29,2321.18×
Mississippi26,3091.43×
Minnesota24,6050.77×
Kentucky24,3310.87×
Connecticut23,6871.05×
Wisconsin22,7820.68×
Oregon21,9390.85×
Arkansas19,3021.05×
Kansas15,6670.89×
Utah12,6900.63×
Iowa11,3230.61×
New Mexico10,7910.96×
Washington, District of Columbia9,4561.41×
Nebraska8,4160.75×
Hawaii8,2760.86×
Delaware7,1591.16×
Rhode Island6,6540.93×
Idaho6,3990.57×
West Virginia5,4520.52×
New Hampshire4,1270.47×
Maine3,8420.48×
Alaska3,0080.63×
Montana2,9180.47×
South Dakota2,8540.55×
North Dakota2,6190.57×
Vermont1,6300.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nipsey Hussle audience
BrandAffinityCategory
Diddy14.88×Music & Radio
R&B/Soul22.73×
YG (rapper)40.52×Music & Radio
Scarface13.83×Music & Radio
Belly (rapper)33.72×Music & Radio
Cheek (rapper)28.8×Music & Radio
Taboo (rapper)20.54×Music & Radio
Bow Wow (rapper)18.87×Music & Radio
André 300025.95×Music & Radio
E-4027.48×Music & Radio
Too $hort29.09×Music & Radio
Eazy-E15.31×Music & Radio
Mac Dre39.51×Music & Radio
Diggy Simmons35.73×Music & Radio
Bobby Brown8.7×Music & Radio
Coolio16.63×Music & Radio
Fat Joe17.02×Music & Radio
Beanie Sigel35.95×Music & Radio
Abra (rapper)20.68×Music & Radio
Wale (rapper)21.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nipsey Hussle audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Risk AppetiteTHRILL1.37
Urban LifestyleOPEN1.33
Healthy LifestyleBALANCE1.29
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Nipsey Hussle
CountryShare
United States66.7%
Canada4.1%
United Kingdom3.9%

See Nipsey Hussle audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Nipsey Hussle have in United States?

Nipsey Hussle has an estimated audience of 2,238,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Nipsey Hussle fans?

48.9% of Nipsey Hussle fans are female, 51.1% are male, with an average age of 31.6 years.

Which brands do Nipsey Hussle fans like most?

Nipsey Hussle fans show strongest brand affinity for Diddy (14.88×), R&B/Soul (22.73×), and YG (rapper) (40.52×) over the country average.

Where do Nipsey Hussle fans live in United States?

Nipsey Hussle fans in United States are most concentrated in California (reach 457,234), Texas (reach 251,739), and Florida (reach 150,997). These three regions account for the largest share of the active audience.

What other brands do Nipsey Hussle fans also like?

Beyond Nipsey Hussle itself, the audience over-indexes on R&B/Soul (22.73×), YG (rapper) (40.52×), Scarface (13.83×), and Belly (rapper) (33.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nipsey Hussle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.