R&B/Soul Audience in United States

R&B/Soul logo

R&B/Soul has an estimated audience of 2,410,675 people in United States. 57.0% are female, 43.0% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Harlow, Jordan Fisher, Progressive rock, Inland Empire (film), Home construction.

The average R&B/Soul fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harlow, Jordan Fisher, Progressive rock, with strongest over-indexing on Harlow (37.15× the country average). Demographically, the R&B/Soul audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of R&B/Soul fans

Demographic split for R&B/Soul audience in United States
MetricValue
Female57.0%
Male43.0%
Average age31.6
Estimated audience size2,410,675

Audience persona

The typical R&B/Soul fan in United States is more female, around 31.6 years old, with strong Tradition tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for R&B/Soul in United States
RegionReachAffinity
California341,0161.29×
Texas251,0271.21×
Florida189,0971.16×
New York157,1701.17×
Georgia130,3751.76×
North Carolina105,0521.45×
Illinois92,7211.15×
Pennsylvania80,3210.99×
Virginia77,1281.31×
Ohio75,0901.01×
New Jersey73,8371.2×
Michigan65,7821.04×
Maryland61,7561.49×
South Carolina54,9261.51×
Tennessee53,9251.12×
Louisiana49,7811.6×
Alabama47,8051.42×
Massachusetts46,9020.99×
Washington45,9980.95×
Arizona45,5880.93×
Indiana42,4340.96×
Mississippi38,2711.93×
Missouri37,4320.96×
Wisconsin28,9980.8×
Oklahoma28,9401.08×
Colorado28,5890.75×
Minnesota28,5660.83×
Kentucky27,8750.92×
Arkansas25,1851.27×
Nevada24,1061.03×
Connecticut23,5670.97×
Oregon21,2570.77×
Kansas15,9420.84×
Iowa13,5960.68×
Utah13,5510.63×
Hawaii11,3551.1×
New Mexico10,5660.87×
Delaware7,9211.19×
Nebraska7,7890.64×
West Virginia7,6060.68×
Washington, District of Columbia7,5251.04×
Idaho6,7540.56×
Rhode Island6,2840.82×
New Hampshire5,0620.53×
Alaska4,3790.85×
Maine3,9540.46×
South Dakota3,2650.59×
Montana3,0540.46×
North Dakota2,9350.59×
Wyoming2,8400.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for R&B/Soul audience
BrandAffinityCategory
Harlow37.15×Travel & Leisure
Jordan Fisher14.24×Movies & TV
Progressive rock3.25×Music & Radio
Inland Empire (film)14.88×Movies & TV
Home construction1.7×Home & Garden
Nationality2.5×Politics & Society
UK garage6.38×Music & Radio
Product design2.28×Business & Career
Panama3.97×Travel & Leisure
Voltron: Legendary Defender14.78×Movies & TV
South Asian cuisine7.59×Food & Beverages
Staycation2.7×Home & Garden
Nebraska Cornhuskers football2.81×Sports
Isometric exercise6.65×Sports
JDSU2.28×Business & Career
Stamp collecting3.13×Home & Garden
Jaws3.61×Movies & TV
La rosa de Guadalupe7.33×Movies & TV
Jesse Plemons2.12×Movies & TV
Charlamagne Tha God5.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by R&B/Soul audience
TraitClusterScore
TraditionCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.15
Design AffinityPREMIUM1.15
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for R&B/Soul
CountryShare
United States47.4%
Brazil21.1%
Japan6.5%

See R&B/Soul audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does R&B/Soul have in United States?

R&B/Soul has an estimated audience of 2,410,675 people in United States, concentrated in California and Texas.

What is the gender split and age of R&B/Soul fans?

57.0% of R&B/Soul fans are female, 43.0% are male, with an average age of 31.6 years.

Which brands do R&B/Soul fans like most?

R&B/Soul fans show strongest brand affinity for Harlow (37.15×), Jordan Fisher (14.24×), and Progressive rock (3.25×) over the country average.

Where do R&B/Soul fans live in United States?

R&B/Soul fans in United States are most concentrated in California (reach 341,016), Texas (reach 251,027), and Florida (reach 189,097). These three regions account for the largest share of the active audience.

What other brands do R&B/Soul fans also like?

Beyond R&B/Soul itself, the audience over-indexes on Jordan Fisher (14.24×), Progressive rock (3.25×), Inland Empire (film) (14.88×), and Home construction (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for R&B/Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.