R&B/Soul Audience in United States

R&B/Soul has an estimated audience of 2,410,675 people in United States. 57.0% are female, 43.0% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Aaliyah, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average R&B/Soul fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaliyah, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Aaliyah (37.15× the country average). Demographically, the R&B/Soul audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of R&B/Soul fans

Demographic split for R&B/Soul audience in United States
MetricValue
Female57.0%
Male43.0%
Average age31.6
Estimated audience size2,410,675

Audience persona

The typical R&B/Soul fan in United States is more female, around 31.6 years old, with strong Tradition tendencies and a notable affinity for Aaliyah.

Top regions in United States

Top regions ranked by reach for R&B/Soul in United States
RegionReachAffinity
California341,0161.29×
Texas251,0271.21×
Florida189,0971.16×
New York157,1701.17×
Georgia130,3751.76×
North Carolina105,0521.45×
Illinois92,7211.15×
Pennsylvania80,3210.99×
Virginia77,1281.31×
Ohio75,0901.01×
New Jersey73,8371.2×
Michigan65,7821.04×
Maryland61,7561.49×
South Carolina54,9261.51×
Tennessee53,9251.12×
Louisiana49,7811.6×
Alabama47,8051.42×
Massachusetts46,9020.99×
Washington45,9980.95×
Arizona45,5880.93×
Indiana42,4340.96×
Mississippi38,2711.93×
Missouri37,4320.96×
Wisconsin28,9980.8×
Oklahoma28,9401.08×
Colorado28,5890.75×
Minnesota28,5660.83×
Kentucky27,8750.92×
Arkansas25,1851.27×
Nevada24,1061.03×
Connecticut23,5670.97×
Oregon21,2570.77×
Kansas15,9420.84×
Iowa13,5960.68×
Utah13,5510.63×
Hawaii11,3551.1×
New Mexico10,5660.87×
Delaware7,9211.19×
Nebraska7,7890.64×
West Virginia7,6060.68×
Washington, District of Columbia7,5251.04×
Idaho6,7540.56×
Rhode Island6,2840.82×
New Hampshire5,0620.53×
Alaska4,3790.85×
Maine3,9540.46×
South Dakota3,2650.59×
Montana3,0540.46×
North Dakota2,9350.59×
Wyoming2,8400.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for R&B/Soul audience
BrandAffinityCategory
Aaliyah37.15×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Livemusic7.07×Music & Radio
Tyler, The Creator14.88×Music & Radio
Income tax13.19×Business & Career
PSV Eindhoven38.63×Sports
Back to the Future14.78×Movies & TV
Feyenoord41.79×Sports
Mac Miller14.81×Music & Radio
Nipsey Hussle17.14×Music & Radio
Planet Fitness3.19×Sports
Moto Guzzi20×Cars & Mobility
Playa del Carmen9.1×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Kendrick Lamar7.47×Music & Radio
Hair Extensions4.08×Beauty & Wellness
YouTube Music3.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by R&B/Soul audience
TraitClusterScore
TraditionCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.15
Design AffinityPREMIUM1.15
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for R&B/Soul
CountryShare
United States47.4%
Brazil21.1%
Japan6.5%

See R&B/Soul audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does R&B/Soul have in United States?

R&B/Soul has an estimated audience of 2,410,675 people in United States, concentrated in California and Texas.

What is the gender split and age of R&B/Soul fans?

57.0% of R&B/Soul fans are female, 43.0% are male, with an average age of 31.6 years.

Which brands do R&B/Soul fans like most?

R&B/Soul fans show strongest brand affinity for Aaliyah (37.15×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do R&B/Soul fans live in United States?

R&B/Soul fans in United States are most concentrated in California (reach 341,016), Texas (reach 251,027), and Florida (reach 189,097). These three regions account for the largest share of the active audience.

What other brands do R&B/Soul fans also like?

Beyond R&B/Soul itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for R&B/Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.