Tyler, The Creator Audience in United States

Tyler, The Creator logo

Tyler, The Creator has an estimated audience of 6,285,548 people in United States. 46.3% are female, 53.7% are male, average age 25.7. Top regions: California, Texas, Florida. Top brand affinities: Emma Thompson, Sandra Oh, Jimmy Kimmel, John Mulaney, Paris Texas.

The average Tyler, The Creator fan in United States is 25.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emma Thompson, Sandra Oh, Jimmy Kimmel, with strongest over-indexing on Emma Thompson (48.84× the country average). Demographically, the Tyler, The Creator audience skews balanced with an average age of 25.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Tyler, The Creator fans

Demographic split for Tyler, The Creator audience in United States
MetricValue
Female46.3%
Male53.7%
Average age25.7
Estimated audience size6,285,548

Audience persona

The typical Tyler, The Creator fan in United States is balanced, around 25.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Emma Thompson.

Top regions in United States

Top regions ranked by reach for Tyler, The Creator in United States
RegionReachAffinity
California1,089,9241.58×
Texas740,7161.37×
Florida459,5021.08×
New York372,1681.06×
Georgia260,8601.35×
Illinois240,9261.15×
North Carolina238,6721.26×
Pennsylvania226,1361.07×
Ohio224,9251.16×
New Jersey171,3811.07×
Virginia169,4931.11×
Washington163,8581.3×
Michigan163,3530.99×
Arizona149,8451.17×
Maryland137,2421.27×
Massachusetts123,2621×
Tennessee122,8060.97×
Indiana119,4751.04×
Missouri107,2981.06×
Colorado104,2931.05×
South Carolina97,3091.03×
Wisconsin93,0870.98×
Louisiana90,2751.11×
Minnesota89,3320.99×
Oregon88,8911.23×
Nevada87,8931.45×
Alabama76,1430.87×
Kentucky75,8500.96×
Oklahoma71,6741.03×
Connecticut63,3261×
Utah56,5091×
Kansas52,7521.06×
Mississippi49,7580.96×
Arkansas48,6520.94×
Iowa42,5350.82×
New Mexico32,6351.04×
Nebraska28,2310.9×
Idaho27,9140.89×
West Virginia24,8010.85×
Washington, District of Columbia20,7901.1×
Hawaii19,3930.72×
Rhode Island17,6100.88×
New Hampshire17,5290.71×
Delaware15,8000.91×
Maine14,9440.66×
Montana12,0430.69×
South Dakota9,2620.64×
North Dakota9,1550.71×
Alaska8,1020.6×
Vermont6,4260.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tyler, The Creator audience
BrandAffinityCategory
Emma Thompson48.84×Movies & TV
Sandra Oh50.32×Movies & TV
Jimmy Kimmel11.56×Movies & TV
John Mulaney26.61×Movies & TV
Paris Texas32.25×Music & Radio
SZA (singer)17×Music & Radio
Jonah Hill18.61×Movies & TV
Stephen Colbert16.16×Movies & TV
Emma Stone12.79×Movies & TV
Kendrick Lamar12.84×Music & Radio
Real Time with Bill Maher25.19×Movies & TV
Kit Harington22.03×Movies & TV
Friends3.79×Movies & TV
Saturday Night Live cast members19.67×
Don Cheadle27.03×Movies & TV
Bob Dylan10.99×Music & Radio
Casey4.91×Music & Radio
Mumford & Sons20×Music & Radio
Ella Mai27.49×Music & Radio
Tame Impala17.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tyler, The Creator audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.31
SustainabilityBALANCE1.75
Early Adopter MentalityPOWER1.74
ExtroversionTHRILL1.43
Family OrientationCONSERVATISM1.38
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Tyler, The Creator
CountryShare
United States45.8%
United Kingdom5.0%
Brazil5.0%

See Tyler, The Creator audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Tyler, The Creator have in United States?

Tyler, The Creator has an estimated audience of 6,285,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Tyler, The Creator fans?

46.3% of Tyler, The Creator fans are female, 53.7% are male, with an average age of 25.7 years.

Which brands do Tyler, The Creator fans like most?

Tyler, The Creator fans show strongest brand affinity for Emma Thompson (48.84×), Sandra Oh (50.32×), and Jimmy Kimmel (11.56×) over the country average.

Where do Tyler, The Creator fans live in United States?

Tyler, The Creator fans in United States are most concentrated in California (reach 1,089,924), Texas (reach 740,716), and Florida (reach 459,502). These three regions account for the largest share of the active audience.

What other brands do Tyler, The Creator fans also like?

Beyond Tyler, The Creator itself, the audience over-indexes on Sandra Oh (50.32×), Jimmy Kimmel (11.56×), John Mulaney (26.61×), and Paris Texas (32.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler, The Creator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.