Rascasse Audience Intelligence

Tyler, The Creator Audience in United States

A data profile of the people who buy, follow and care about Tyler, The Creator in United States — modelled from more than twelve digital signal sources. Tyler, The Creator has an estimated audience of 5,634,072 people in United States.

#26among Hip hop in United States#577among Person in United States#508in Music & Radio

The average Tyler, The Creator fan in United States is 25.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emma Thompson, Sandra Oh, Jimmy Kimmel, with strongest over-indexing on Emma Thompson (48.84× the country average).

Demographically, the Tyler, The Creator audience skews balanced with an average age of 25.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyler, The Creator fan in United States is balanced, around 25.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Emma Thompson.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyler, The Creator profile in United States.

Audience size
5.6M
in United States
Gender
46.3%♀
53.7% male
Age
25.7
average years
Country rank
#6008
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyler, The Creator fans

46.3% are female, 53.7% are male, average age 25.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Tyler, The Creator audience in United States
MetricValue
Female46.3%
Male53.7%
Average age25.7
Estimated audience size5,634,072
Fig. 03

Age distribution

Ø 25.7
average years
Age distribution of the Tyler, The Creator audience in United States
Age bracketShare%
16-1960%
20-2922%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Tyler, The Creator audience comes from United States.

Worldwide audience distribution share by country for Tyler, The Creator
CountryShare
United States44.5%
Brazil5.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyler, The Creator audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyler, The Creator fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.50×
02Nevada~80K1.36×
03Georgia~300K1.31×
04Texas~700K1.29×
05Maryland~100K1.25×
06North Carolina~200K1.20×
07Washington~100K1.18×
08Illinois~200K1.15×
09Oregon~80K1.15×
10New Jersey~200K1.14×
11New Mexico~40K1.13×
12Louisiana~90K1.11×
13Arizona~100K1.10×
14Pennsylvania~200K1.08×
15Ohio~200K1.08×
16New York~400K1.07×
17Virginia~200K1.07×
18Washington, District of Columbia~20K1.06×
19South Carolina~100K1.05×
20Oklahoma~70K1.05×
21Utah~60K1.04×
22Missouri~100K1.03×
23Connecticut~60K1.03×
24Kansas~50K1.03×
25Delaware~20K1.03×
26Indiana~100K1.02×
27Florida~400K1.00×
28Michigan~200K1.00×
29Massachusetts~100K1.00×
30Colorado~100K1.00×
31Arkansas~50K1.00×
32Mississippi~50K0.98×
33Kentucky~80K0.97×
34Tennessee~100K0.94×
35Nebraska~30K0.94×
36Wisconsin~90K0.93×
37Minnesota~80K0.93×
38Rhode Island~20K0.93×
39Idaho~30K0.91×
40Alabama~80K0.90×
41West Virginia~30K0.88×
42Iowa~40K0.86×
43North Dakota~10K0.79×
44Hawaii~20K0.76×
45New Hampshire~20K0.76×
46Montana~10K0.76×
47South Dakota~10K0.75×
48Alaska~10K0.72×
49Maine~20K0.71×
50Vermont~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Tyler, The Creator, United States
0.68×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyler, The Creator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyler, The Creator audience
#·InterestCategoryAffinity×
01Sandra OhMovies & TV50.32×
02Emma ThompsonMovies & TV48.84×
03Paris TexasMusic & Radio32.25×
04Ella MaiMusic & Radio27.49×
05Don CheadleMovies & TV27.03×
06John MulaneyMovies & TV26.61×
07Real Time with Bill MaherMovies & TV25.19×
08Kit HaringtonMovies & TV22.03×
09Mumford & SonsMusic & Radio20.00×
10Saturday Night Live cast membersMovie / TV Show / Series19.67×
11Jonah HillMovies & TV18.61×
12Tame ImpalaMusic & Radio17.37×
13SZA (singer)Music & Radio17.00×
14Stephen ColbertMovies & TV16.16×
15Kendrick LamarMusic & Radio12.84×
16Emma StoneMovies & TV12.79×
17J. ColeMusic & Radio12.28×
18Jimmy KimmelMovies & TV11.56×
19Amy SchumerMovies & TV8.67×
20CaseyMusic & Radio4.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyler, The Creator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyler, The Creator audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.89×
Social Media UsageJOY1.27×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyler, The Creator audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
PatriotismCONSERVATISM0.55×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyler, The Creator have in United States?

Tyler, The Creator has an estimated audience of 5,634,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tyler, The Creator fans?

46.3% of Tyler, The Creator fans are female, 53.7% are male, with an average age of 25.7 years.

03

Which brands do Tyler, The Creator fans like most?

Tyler, The Creator fans show strongest brand affinity for Emma Thompson (48.84×), Sandra Oh (50.32×), and Jimmy Kimmel (11.56×) over the country average.

04

Where do Tyler, The Creator fans live in United States?

Tyler, The Creator fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tyler, The Creator fans also like?

Beyond Tyler, The Creator itself, the audience over-indexes on Sandra Oh (50.32×), Jimmy Kimmel (11.56×), John Mulaney (26.61×), and Stephen Colbert (16.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Tyler, The Creator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler, The Creator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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