Mumford & Sons Audience in United States

Mumford & Sons logo

Mumford & Sons has an estimated audience of 2,142,271 people in United States. 54.5% are female, 45.5% are male, average age 36.5. Top regions: California, New York, Texas. Top brand affinities: Greyhounds, Niall Horan, Bahamas, Passenger, Hozier (musician).

The average Mumford & Sons fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Greyhounds, Niall Horan, Bahamas, with strongest over-indexing on Greyhounds (12.06× the country average). Demographically, the Mumford & Sons audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Mumford & Sons fans

Demographic split for Mumford & Sons audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.5
Estimated audience size2,142,271

Audience persona

The typical Mumford & Sons fan in United States is balanced, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Greyhounds.

Top regions in United States

Top regions ranked by reach for Mumford & Sons in United States
RegionReachAffinity
California219,7410.93×
New York150,3471.26×
Texas128,8040.7×
Florida104,6090.72×
Illinois91,6571.28×
Pennsylvania78,9451.09×
Ohio72,7321.1×
North Carolina61,2840.95×
Michigan57,1611.02×
Massachusetts52,5121.24×
New Jersey52,1510.96×
Colorado50,0301.48×
Virginia49,8270.95×
Wisconsin49,6971.54×
Washington48,5341.13×
Tennessee45,9591.07×
Indiana40,5091.04×
Arizona38,4090.88×
Minnesota37,9301.24×
Georgia36,8530.56×
Maryland32,8710.89×
Oregon30,6251.25×
Connecticut30,3761.41×
South Carolina29,1790.91×
Missouri26,6880.77×
Kentucky24,9450.93×
Oklahoma22,5740.95×
Utah22,0311.15×
Iowa18,6781.06×
Alabama17,7420.59×
Kansas16,7590.99×
Louisiana16,6780.6×
Arkansas14,4170.82×
Nevada14,3370.69×
Idaho12,2801.14×
Nebraska11,5511.08×
New Hampshire11,2031.33×
Maine10,1591.32×
Mississippi9,2730.53×
Rhode Island8,5041.25×
Montana8,4111.42×
West Virginia8,1770.82×
New Mexico7,8800.73×
Washington, District of Columbia7,5831.18×
Hawaii5,1090.55×
Vermont4,7651.27×
Delaware4,5690.77×
South Dakota4,4820.91×
North Dakota4,0940.93×
Alaska3,0760.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mumford & Sons audience
BrandAffinityCategory
Greyhounds12.06×Music & Radio
Niall Horan21.59×Music & Radio
Bahamas12.35×Music & Radio
Passenger21.89×Music & Radio
Hozier (musician)14.02×Music & Radio
Alex G20.62×Music & Radio
Benson Boone5.98×Music & Radio
Goosebumps (film)14.31×Movies & TV
cocoon21.43×Music & Radio
Smart & Final8.89×Shopping
Madison Beer5.59×Music & Radio
Sabrina Carpenter3.5×Music & Radio
Stars5.39×Music & Radio
Jack White9.11×Movies & TV
The Lumineers17.93×Music & Radio
Lenny Kravitz7.97×Music & Radio
hannah montana9.73×Movies & TV
Harry Potter1.77×Movies & TV
Hailee Steinfeld3.58×Movies & TV
MISSIO12.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mumford & Sons audience
TraitClusterScore
SustainabilityBALANCE1.58
TraditionCONSERVATISM1.57
ExtroversionTHRILL1.35
MindfulnessBALANCE1.33
Sports ActivityPOWER1.33
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Mumford & Sons
CountryShare
United States44.4%
United Kingdom16.4%
Canada5.6%

See Mumford & Sons audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Mumford & Sons have in United States?

Mumford & Sons has an estimated audience of 2,142,271 people in United States, concentrated in California and New York.

What is the gender split and age of Mumford & Sons fans?

54.5% of Mumford & Sons fans are female, 45.5% are male, with an average age of 36.5 years.

Which brands do Mumford & Sons fans like most?

Mumford & Sons fans show strongest brand affinity for Greyhounds (12.06×), Niall Horan (21.59×), and Bahamas (12.35×) over the country average.

Where do Mumford & Sons fans live in United States?

Mumford & Sons fans in United States are most concentrated in California (reach 219,741), New York (reach 150,347), and Texas (reach 128,804). These three regions account for the largest share of the active audience.

What other brands do Mumford & Sons fans also like?

Beyond Mumford & Sons itself, the audience over-indexes on Niall Horan (21.59×), Bahamas (12.35×), Passenger (21.89×), and Hozier (musician) (14.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mumford & Sons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.