Rascasse Audience Intelligence

Mumford & Sons Audience in United States

A data profile of the people who buy, follow and care about Mumford & Sons in United States — modelled from more than twelve digital signal sources. Mumford & Sons has an estimated audience of 2,145,006 people in United States.

#114among Band in United States#2411among Person in United States#1490in Music & Radio

The average Mumford & Sons fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Greyhounds, Passenger, Niall Horan, with strongest over-indexing on Greyhounds (12.06× the country average).

Demographically, the Mumford & Sons audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mumford & Sons fan in United States is balanced, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Greyhounds.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mumford & Sons profile in United States.

Audience size
2.1M
in United States
Gender
54.5%♀
45.5% male
Age
36.5
average years
Country rank
#13499
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mumford & Sons fans

54.5% are female, 45.5% are male, average age 36.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Mumford & Sons audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.5
Estimated audience size2,145,006
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Mumford & Sons audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Mumford & Sons audience comes from United States.

Worldwide audience distribution share by country for Mumford & Sons
CountryShare
United States44.1%
United Kingdom14.7%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mumford & Sons audience in United States is strongest.

Fig. 05

Top regions by affinity

Mumford & Sons fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K3.04×
02Vermont~10K2.60×
03Maine~10K1.87×
04Colorado~50K1.58×
05Wisconsin~40K1.36×
06New Hampshire~10K1.34×
07Minnesota~40K1.32×
08Massachusetts~60K1.31×
09Illinois~90K1.21×
10Nebraska~10K1.21×
11Pennsylvania~90K1.18×
12Washington, District of Columbia~7K1.14×
13New York~100K1.13×
14Rhode Island~8K1.12×
15Connecticut~20K1.10×
16Kansas~20K1.04×
17Michigan~60K0.99×
18Washington~40K0.99×
19Oregon~20K0.99×
20Virginia~50K0.98×
21South Carolina~30K0.98×
22Iowa~20K0.98×
23Arkansas~20K0.96×
24Idaho~10K0.95×
25Ohio~60K0.92×
26Tennessee~40K0.91×
27Oklahoma~20K0.91×
28South Dakota~4K0.91×
29North Dakota~4K0.90×
30Utah~20K0.88×
31North Carolina~50K0.85×
32New Jersey~50K0.85×
33Missouri~30K0.84×
34Indiana~30K0.82×
35West Virginia~8K0.81×
36Delaware~5K0.81×
37Maryland~30K0.78×
38New Mexico~8K0.78×
39Alabama~20K0.77×
40Alaska~4K0.77×
41Kentucky~20K0.76×
42California~200K0.73×
43Arizona~30K0.72×
44Georgia~40K0.61×
45Texas~100K0.59×
46Florida~90K0.59×
47Louisiana~20K0.59×
48Nevada~10K0.57×
49Hawaii~5K0.56×
50Mississippi~9K0.52×
Fig. 06

Affinity by region

Affinity by region — Mumford & Sons, United States
0.52×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mumford & Sons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mumford & Sons audience
#·InterestCategoryAffinity×
01PassengerMusic & Radio21.89×
02Niall HoranMusic & Radio21.59×
03cocoonMusic & Radio21.43×
04Alex GMusic & Radio20.62×
05Villagers (band)Music & Radio20.20×
06The LumineersMusic & Radio17.93×
07Goosebumps (film)Movies & TV14.31×
08Hozier (musician)Music & Radio14.02×
09VoltaireLiterature13.95×
10BahamasMusic & Radio12.35×
11GreyhoundsMusic & Radio12.06×
12hannah montanaMovies & TV9.73×
13Jack WhiteMovies & TV9.11×
14Lenny KravitzMusic & Radio7.97×
15Benson BooneMusic & Radio5.98×
16YUNGBLUDMusic & Radio5.94×
17Madison BeerMusic & Radio5.59×
18StarsMusic & Radio5.39×
19Sabrina CarpenterMusic & Radio3.50×
20Music festivalsMusic & Radio2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mumford & Sons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mumford & Sons audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.17×
Early Adopter MentalityPOWER1.14×
Quality AwarenessPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mumford & Sons audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Community OrientationOPEN0.67×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mumford & Sons have in United States?

Mumford & Sons has an estimated audience of 2,145,006 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mumford & Sons fans?

54.5% of Mumford & Sons fans are female, 45.5% are male, with an average age of 36.5 years.

03

Which brands do Mumford & Sons fans like most?

Mumford & Sons fans show strongest brand affinity for Greyhounds (12.06×), Passenger (21.89×), and Niall Horan (21.59×) over the country average.

04

Where do Mumford & Sons fans live in United States?

Mumford & Sons fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mumford & Sons fans also like?

Beyond Mumford & Sons itself, the audience over-indexes on Passenger (21.89×), Niall Horan (21.59×), Bahamas (12.35×), and Alex G (20.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mumford & Sons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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