Rascasse Audience Intelligence

Mumford & Sons Audience in United States

Mumford & Sons has an estimated audience of 2.6M people in United States.

#60among Band in United States#1832among people in United States#1070in Music & Radio

The average Mumford & Sons fan in United States is 37.3 years old, balanced, and lives primarily in California.

By number of fans, Mumford & Sons ranks #60 among the 4437 objects in Band in United States.

Its fans are 0.7 years younger than the group average of 38.0.

Women make up 54.5% of the fan base, 2.2 percentage points more than the group average.

Compared with the other 4436 objects in Band, Mumford & Sons fans stand out for their interest in Baby Animals, Passenger and Niall Horan.

Interest is seasonal: February, March and June account for 36% of the year's searches, December is the quietest month.

Most fans live in California, New York, Illinois.

Top affinities include Baby Animals, Passenger, Niall Horan, with strongest over-indexing on Baby Animals (26.74× the country average).

Demographically, the Mumford & Sons audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

The typical Mumford & Sons fan in United States is balanced, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Baby Animals.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
54.5%♀
45.5% male
Age
37.3
average years
Country rank
#11697
among all objects in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mumford & Sons fans

54.5% are female, 45.5% are male, average age 37.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Mumford & Sons audience in United States
MetricValue
Female54.5%
Male45.5%
Average age37.3
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Mumford & Sons audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4417%
45-5418%
55+18%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Mumford & Sons audience comes from United States.

Worldwide audience distribution share by country for Mumford & Sons
CountryShare
United States41.2%
United Kingdom15.0%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mumford & Sons fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K3.04×
02Vermont~10K2.60×
03Maine~20K1.87×
04Colorado~70K1.58×
05Wisconsin~60K1.36×
06New Hampshire~10K1.34×
07Minnesota~60K1.32×
08Massachusetts~70K1.31×
09Illinois~100K1.21×
10Nebraska~20K1.21×
11Pennsylvania~100K1.18×
12Washington, District of Columbia~6K1.14×
13New York~200K1.13×
14Rhode Island~9K1.12×
15Connecticut~30K1.10×
16Kansas~20K1.04×
17Michigan~80K0.99×
18Washington~60K0.99×
19Oregon~30K0.99×
20Virginia~70K0.98×
21South Carolina~40K0.98×
22Iowa~20K0.98×
23Arkansas~20K0.96×
24Idaho~10K0.95×
25Ohio~90K0.92×
26Tennessee~50K0.91×
27Oklahoma~30K0.91×
28South Dakota~6K0.91×
29North Dakota~6K0.90×
30Utah~20K0.88×
31North Carolina~70K0.85×
32New Jersey~60K0.85×
33Missouri~40K0.84×
34Indiana~40K0.82×
35West Virginia~10K0.81×
36Delaware~6K0.81×
37Maryland~40K0.78×
38New Mexico~10K0.78×
39Alabama~30K0.77×
40Alaska~4K0.77×
41Kentucky~30K0.76×
42California~200K0.73×
43Arizona~40K0.72×
44Georgia~50K0.61×
45Texas~100K0.59×
46Florida~100K0.59×
47Louisiana~20K0.59×
48Nevada~10K0.57×
49Hawaii~6K0.56×
50Mississippi~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Mumford & Sons, United States
0.52×1.00×3.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mumford & Sons audience vs. the country average
#·InterestCategoryAffinity×
01Baby AnimalsMusic & Radio26.74×
02PassengerMusic & Radio21.89×
03Niall HoranMusic & Radio21.59×
04cocoonMusic & Radio21.43×
05Alex GMusic & Radio20.62×
06Villagers (band)Music & Radio20.20×
07Goosebumps (film)Movies & TV14.31×
08Hozier (musician)Music & Radio14.02×
09Rainbow Kitten SurpriseMusic & Radio12.46×
10Elle KingMusic & Radio11.41×
11hannah montanaMovies & TV9.73×
12Jack WhiteMovies & TV9.11×
13Smart & FinalShopping8.89×
14Billy StringsMusic & Radio8.73×
15Lenny KravitzMusic & Radio7.97×
16Phoebe BridgersMusic & Radio6.72×
17Benson BooneMusic & Radio5.98×
18Madison BeerMusic & Radio5.59×
19KATSEYEMusic & Radio4.29×
20Sabrina CarpenterMusic & Radio3.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mumford & Sons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mumford & Sons audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.17×
Early Adopter MentalityPOWER1.14×
Quality AwarenessPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mumford & Sons audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Community OrientationOPEN0.67×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mumford & Sons over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mumford-and-sons-19183” · Methodology