Rascasse Audience Intelligence

J. Cole Audience in United States

A data profile of the people who buy, follow and care about J. Cole in United States — modelled from more than twelve digital signal sources. J. Cole has an estimated audience of 5,251,469 people in United States.

#27among Hip hop in United States#660among Person in United States#559in Music & Radio

The average J. Cole fan in United States is 29.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tyler, The Creator, Kendrick Lamar, Teyana Taylor, with strongest over-indexing on Tyler, The Creator (12.28× the country average).

Demographically, the J. Cole audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. Cole fan in United States is balanced, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tyler, The Creator.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. Cole profile in United States.

Audience size
5.3M
in United States
Gender
47.8%♀
52.2% male
Age
29.3
average years
Country rank
#6386
Person in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of J. Cole fans

47.8% are female, 52.2% are male, average age 29.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for J. Cole audience in United States
MetricValue
Female47.8%
Male52.2%
Average age29.3
Estimated audience size5,251,469
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the J. Cole audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

62.7%

of the worldwide J. Cole audience comes from United States.

Worldwide audience distribution share by country for J. Cole
CountryShare
United States62.7%
United Kingdom5.6%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. Cole audience in United States is strongest.

Fig. 05

Top regions by affinity

J. Cole fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K2.12×
02Maryland~100K1.58×
03Georgia~200K1.55×
04Washington, District of Columbia~20K1.51×
05New York~400K1.33×
06Virginia~200K1.33×
07South Carolina~100K1.33×
08Louisiana~80K1.24×
09Texas~500K1.21×
10New Jersey~200K1.20×
11Nevada~60K1.19×
12Arizona~100K1.16×
13California~600K1.14×
14Alabama~80K1.14×
15Mississippi~50K1.14×
16Delaware~20K1.14×
17Illinois~200K1.11×
18Connecticut~60K1.11×
19Oklahoma~60K1.10×
20Pennsylvania~200K1.09×
21Michigan~100K1.08×
22Florida~400K1.03×
23Ohio~200K1.03×
24Massachusetts~100K1.03×
25Tennessee~100K1.02×
26Rhode Island~20K1.02×
27Missouri~80K0.98×
28Indiana~90K0.97×
29Colorado~80K0.97×
30New Mexico~20K0.95×
31Arkansas~40K0.94×
32Washington~90K0.91×
33Kentucky~60K0.88×
34Kansas~30K0.84×
35Nebraska~20K0.84×
36Minnesota~60K0.82×
37Hawaii~20K0.82×
38Alaska~9K0.80×
39Wisconsin~60K0.78×
40Oregon~50K0.78×
41Utah~30K0.73×
42West Virginia~20K0.71×
43Iowa~30K0.69×
44New Hampshire~10K0.68×
45South Dakota~8K0.68×
46Idaho~20K0.65×
47North Dakota~7K0.65×
48Maine~10K0.63×
49Vermont~6K0.63×
50Montana~9K0.61×
Fig. 06

Affinity by region

Affinity by region — J. Cole, United States
0.61×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. Cole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. Cole audience
#·InterestCategoryAffinity×
01Tyler, The CreatorMusic & Radio12.28×
02Bryson TillerMusic & Radio12.28×
03Kendrick LamarMusic & Radio10.69×
04International educationBusiness & Career9.07×
05Mac MillerMusic & Radio7.43×
06Teyana TaylorMovies & TV6.00×
07DrakeMusic & Radio3.79×
08DancehallsMusic & Radio3.63×
09Ariana GrandeMusic & Radio3.27×
10Sneaker collectingFashion & Accessoires2.90×
11LivemusicMusic & Radio2.49×
12YouTube MusicInternet & Social Media2.47×
13NBA playoffsSports2.46×
14Google DriveTechnology & Electronics2.08×
15ESPNMovies & TV2.08×
16SpotifyInternet & Social Media1.97×
17TikTokInternet & Social Media1.89×
18SupermanMovies & TV1.73×
19Do it yourself (DIY)Home & Garden1.60×
20Android (operating system)Technology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. Cole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. Cole audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Design AffinityPREMIUM1.34×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. Cole audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does J. Cole have in United States?

J. Cole has an estimated audience of 5,251,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of J. Cole fans?

47.8% of J. Cole fans are female, 52.2% are male, with an average age of 29.3 years.

03

Which brands do J. Cole fans like most?

J. Cole fans show strongest brand affinity for Tyler, The Creator (12.28×), Kendrick Lamar (10.69×), and Teyana Taylor (6×) over the country average.

04

Where do J. Cole fans live in United States?

J. Cole fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do J. Cole fans also like?

Beyond J. Cole itself, the audience over-indexes on Kendrick Lamar (10.69×), Teyana Taylor (6×), Superman (1.73×), and Spotify (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See J. Cole audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J. Cole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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