Mac Miller Audience in United States

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Mac Miller has an estimated audience of 3,681,553 people in United States. 47.9% are female, 52.1% are male, average age 27.5. Top regions: California, Texas, Florida. Top brand affinities: YouTube Music, SZA (singer), Frank Ocean, Rhianna (singer), Lollapalooza.

The average Mac Miller fan in United States is 27.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YouTube Music, SZA (singer), Frank Ocean, with strongest over-indexing on YouTube Music (15.15× the country average). Demographically, the Mac Miller audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Mac Miller fans

Demographic split for Mac Miller audience in United States
MetricValue
Female47.9%
Male52.1%
Average age27.5
Estimated audience size3,681,553

Audience persona

The typical Mac Miller fan in United States is balanced, around 27.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for YouTube Music.

Top regions in United States

Top regions ranked by reach for Mac Miller in United States
RegionReachAffinity
California466,8701.15×
Texas354,4001.12×
Florida235,5720.95×
New York202,0710.98×
Pennsylvania155,4321.25×
Illinois133,1731.09×
Ohio125,5941.11×
North Carolina111,2031×
Michigan103,6521.08×
Georgia103,0980.91×
New Jersey91,7640.98×
Virginia86,8870.97×
Washington82,6231.12×
Arizona79,4591.06×
Tennessee75,5231.02×
Massachusetts74,5461.03×
Indiana73,0571.09×
Colorado72,7591.25×
Maryland61,3700.97×
Missouri59,0931×
Wisconsin56,2501.02×
South Carolina51,5190.93×
Minnesota51,0570.97×
Oregon47,0841.12×
Kentucky46,6041.01×
Louisiana46,1860.97×
Alabama43,3450.84×
Oklahoma41,8871.02×
Nevada38,9571.09×
Utah38,3681.16×
Connecticut36,2500.98×
Iowa30,2681×
Kansas30,0121.03×
Arkansas29,1860.96×
Mississippi24,7460.82×
New Mexico21,0611.14×
Idaho18,8651.02×
Nebraska18,1880.99×
West Virginia17,3471.01×
New Hampshire14,0760.97×
Maine12,6730.96×
Hawaii12,5060.79×
Montana10,3571.01×
Rhode Island10,3550.88×
Washington, District of Columbia9,6940.88×
Delaware8,1310.8×
South Dakota7,6520.9×
North Dakota6,9270.92×
Alaska6,8540.87×
Vermont5,9540.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mac Miller audience
BrandAffinityCategory
YouTube Music15.15×Internet & Social Media
SZA (singer)13.09×Music & Radio
Frank Ocean17.1×Music & Radio
Rhianna (singer)9.41×Music & Radio
Lollapalooza9.26×Music & Radio
TikTok2.93×Internet & Social Media
Tyler, The Creator11.48×Music & Radio
Euphoria2.46×Movies & TV
Underground hip hop5.35×Music & Radio
Casey4.2×Music & Radio
Kendrick Lamar8.33×Music & Radio
Juice Wrld10.99×Music & Radio
Superman2.06×Movies & TV
Pitchfork15.88×Music & Radio
Hailee Steinfeld5.27×Movies & TV
Tate McRae5.97×Music & Radio
Vince Staples22.66×Music & Radio
Beauty1.75×Beauty & Wellness
Zayn Malik13.64×Music & Radio
Bonnaroo Music Festival11.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mac Miller audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.43
Early Adopter MentalityPOWER1.71
ExtroversionTHRILL1.57
SustainabilityBALANCE1.54
Social Media UsageJOY1.26
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Mac Miller
CountryShare
United States42.9%
Brazil4.9%
Mexico4.8%

See Mac Miller audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Mac Miller have in United States?

Mac Miller has an estimated audience of 3,681,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Mac Miller fans?

47.9% of Mac Miller fans are female, 52.1% are male, with an average age of 27.5 years.

Which brands do Mac Miller fans like most?

Mac Miller fans show strongest brand affinity for YouTube Music (15.15×), SZA (singer) (13.09×), and Frank Ocean (17.1×) over the country average.

Where do Mac Miller fans live in United States?

Mac Miller fans in United States are most concentrated in California (reach 466,870), Texas (reach 354,400), and Florida (reach 235,572). These three regions account for the largest share of the active audience.

What other brands do Mac Miller fans also like?

Beyond Mac Miller itself, the audience over-indexes on SZA (singer) (13.09×), Frank Ocean (17.1×), Rhianna (singer) (9.41×), and Lollapalooza (9.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.