Rascasse Audience Intelligence

Mac Miller Audience in United States

A data profile of the people who buy, follow and care about Mac Miller in United States — modelled from more than twelve digital signal sources. Mac Miller has an estimated audience of 3,973,444 people in United States.

#39among Hip hop in United States#1022among Person in United States#757in Music & Radio

The average Mac Miller fan in United States is 27.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Frank Ocean, Rhianna (singer), with strongest over-indexing on YouTube Music (15.15× the country average).

Demographically, the Mac Miller audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mac Miller fan in United States is balanced, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mac Miller profile in United States.

Audience size
4M
in United States
Gender
47.9%♀
52.1% male
Age
27.5
average years
Country rank
#8097
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mac Miller fans

47.9% are female, 52.1% are male, average age 27.5.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Mac Miller audience in United States
MetricValue
Female47.9%
Male52.1%
Average age27.5
Estimated audience size3,973,444
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Mac Miller audience in United States
Age bracketShare%
16-1953%
20-2924%
30-3912%
40-498%
50+3%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Mac Miller audience comes from United States.

Worldwide audience distribution share by country for Mac Miller
CountryShare
United States43.1%
Brazil4.9%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mac Miller audience in United States is strongest.

Fig. 05

Top regions by affinity

Mac Miller fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.31×
02New Mexico~20K1.19×
03Colorado~70K1.18×
04Utah~40K1.13×
05Texas~400K1.12×
06California~400K1.11×
07Arizona~80K1.09×
08Nevada~40K1.09×
09Washington~80K1.08×
10Oregon~50K1.08×
11Ohio~100K1.07×
12West Virginia~20K1.07×
13Indiana~70K1.06×
14Montana~10K1.05×
15Oklahoma~40K1.04×
16Idaho~20K1.04×
17Illinois~100K1.03×
18Michigan~100K1.03×
19Nebraska~20K1.03×
20Missouri~60K1.02×
21Kansas~30K1.02×
22Kentucky~50K1.01×
23Massachusetts~70K0.99×
24Maryland~60K0.99×
25Wisconsin~50K0.99×
26Maine~10K0.99×
27North Carolina~100K0.98×
28Tennessee~70K0.98×
29Connecticut~40K0.98×
30South Dakota~8K0.98×
31North Dakota~7K0.98×
32Iowa~30K0.97×
33New Hampshire~10K0.97×
34Minnesota~50K0.96×
35Louisiana~50K0.96×
36Arkansas~30K0.96×
37Alaska~8K0.96×
38New Jersey~90K0.95×
39Vermont~6K0.95×
40Virginia~80K0.94×
41Georgia~100K0.93×
42New York~200K0.92×
43South Carolina~50K0.91×
44Florida~200K0.90×
45Alabama~50K0.90×
46Rhode Island~10K0.90×
47Delaware~9K0.89×
48Mississippi~30K0.86×
49Washington, District of Columbia~9K0.85×
50Hawaii~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Mac Miller, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mac Miller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mac Miller audience
#·InterestCategoryAffinity×
01Vince StaplesMusic & Radio22.66×
02Frank OceanMusic & Radio17.10×
03PitchforkMusic & Radio15.88×
04YouTube MusicInternet & Social Media15.15×
05Zayn MalikMusic & Radio13.64×
06SZA (singer)Music & Radio13.09×
07Daniel CaesarMusic & Radio12.53×
08Bonnaroo Music FestivalMusic & Radio11.57×
09Tyler, The CreatorMusic & Radio11.48×
10Juice WrldMusic & Radio10.99×
11Rhianna (singer)Music & Radio9.41×
12LollapaloozaMusic & Radio9.26×
13Kendrick LamarMusic & Radio8.33×
14Dua LipaMusic & Radio7.35×
15Tate McRaeMusic & Radio5.97×
16Underground hip hopMusic & Radio5.35×
17CaseyMusic & Radio4.20×
18TikTokInternet & Social Media2.93×
19SupermanMovies & TV2.06×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mac Miller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mac Miller audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.15×
MindfulnessBALANCE1.43×
Social Media UsageJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mac Miller audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
PatriotismCONSERVATISM0.66×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mac Miller have in United States?

Mac Miller has an estimated audience of 3,973,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mac Miller fans?

47.9% of Mac Miller fans are female, 52.1% are male, with an average age of 27.5 years.

03

Which brands do Mac Miller fans like most?

Mac Miller fans show strongest brand affinity for YouTube Music (15.15×), Frank Ocean (17.1×), and Rhianna (singer) (9.41×) over the country average.

04

Where do Mac Miller fans live in United States?

Mac Miller fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mac Miller fans also like?

Beyond Mac Miller itself, the audience over-indexes on Frank Ocean (17.1×), Rhianna (singer) (9.41×), Lollapalooza (9.26×), and SZA (singer) (13.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mac Miller audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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