Bonnaroo Music Festival Audience in United States

Bonnaroo Music Festival logo

Bonnaroo Music Festival has an estimated audience of 3,237,270 people in United States. 58.4% are female, 41.6% are male, average age 37.6. Top regions: Tennessee, Florida, California. Top brand affinities: Burlington, Sneaker collecting, Marshalls, Frida Kahlo, Aerie.

The average Bonnaroo Music Festival fan in United States is 37.6 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, California. Top brand affinities include Burlington, Sneaker collecting, Marshalls, with strongest over-indexing on Burlington (7.55× the country average). Demographically, the Bonnaroo Music Festival audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Bonnaroo Music Festival fans

Demographic split for Bonnaroo Music Festival audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.6
Estimated audience size3,237,270

Audience persona

The typical Bonnaroo Music Festival fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Burlington.

Top regions in United States

Top regions ranked by reach for Bonnaroo Music Festival in United States
RegionReachAffinity
Tennessee455,5137.01×
Florida216,6000.99×
California196,5810.55×
Texas174,4960.63×
Georgia166,7171.67×
New York145,8360.81×
North Carolina139,0741.43×
Illinois136,9341.27×
Ohio128,5231.29×
Kentucky91,8462.26×
Pennsylvania85,6570.79×
Virginia85,2171.08×
Indiana85,1131.44×
Michigan80,0650.95×
Alabama78,8611.74×
Colorado63,4011.24×
Missouri59,5411.14×
South Carolina58,0321.19×
Massachusetts51,1930.8×
New Jersey48,9230.59×
Louisiana46,8391.12×
Maryland42,3600.76×
Washington38,6570.6×
Wisconsin37,7540.78×
Arizona33,8410.51×
Minnesota32,8690.71×
Arkansas30,2211.13×
Mississippi29,9291.12×
Oklahoma27,6730.77×
Iowa22,7830.85×
Oregon22,3050.6×
Connecticut22,2100.68×
Kansas19,2900.76×
Nevada17,3700.55×
West Virginia15,9871.06×
Utah14,3950.5×
Washington, District of Columbia12,5961.29×
Nebraska11,4380.7×
New Hampshire9,1010.71×
Maine8,3920.72×
New Mexico7,2320.45×
Idaho6,8960.42×
Delaware6,5320.73×
Hawaii6,3120.45×
Rhode Island6,1380.6×
Montana5,8350.65×
Vermont5,1440.91×
North Dakota3,6830.55×
South Dakota3,5330.47×
Alaska3,3920.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonnaroo Music Festival audience
BrandAffinityCategory
Burlington7.55×Fashion & Accessoires
Sneaker collecting7.75×Fashion & Accessoires
Marshalls5.31×Fashion & Accessoires
Frida Kahlo15.68×Arts & Culture
Aerie9.15×Shopping
Metropolitan Museum of Art13.95×Arts & Culture
Museum of Modern Art11.12×Arts & Culture
Tate Modern18.37×Arts & Culture
Fashion Nova5.04×Shopping
Boscov's12.79×Fashion & Accessoires
Macy's3.57×Shopping
Whitney Museum of American Art17.82×Arts & Culture
Art exhibition6.14×Arts & Culture
Los Angeles County Museum of Art17.99×Arts & Culture
Fifth Avenue10.25×Travel & Leisure
Keith Haring18.26×Arts & Culture
Art Basel13.38×Arts & Culture
T.J.Maxx4.07×Shopping
Pop art12.65×Arts & Culture
Contemporary art gallery10.58×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonnaroo Music Festival audience
TraitClusterScore
SustainabilityBALANCE2.64
ExtroversionTHRILL1.73
MindfulnessBALANCE1.63
LGBTQ+ IdentityOPEN1.61
Design AffinityPREMIUM1.5
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Bonnaroo Music Festival
CountryShare
United States74.5%
United Kingdom6.5%
Canada3.6%

See Bonnaroo Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Bonnaroo Music Festival have in United States?

Bonnaroo Music Festival has an estimated audience of 3,237,270 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of Bonnaroo Music Festival fans?

58.4% of Bonnaroo Music Festival fans are female, 41.6% are male, with an average age of 37.6 years.

Which brands do Bonnaroo Music Festival fans like most?

Bonnaroo Music Festival fans show strongest brand affinity for Burlington (7.55×), Sneaker collecting (7.75×), and Marshalls (5.31×) over the country average.

Where do Bonnaroo Music Festival fans live in United States?

Bonnaroo Music Festival fans in United States are most concentrated in Tennessee (reach 455,513), Florida (reach 216,600), and California (reach 196,581). These three regions account for the largest share of the active audience.

What other brands do Bonnaroo Music Festival fans also like?

Beyond Bonnaroo Music Festival itself, the audience over-indexes on Sneaker collecting (7.75×), Marshalls (5.31×), Frida Kahlo (15.68×), and Aerie (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonnaroo Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.