Rascasse Audience Intelligence

Bonnaroo Music Festival Audience in United States

A data profile of the people who buy, follow and care about Bonnaroo Music Festival in United States — modelled from more than twelve digital signal sources. Bonnaroo Music Festival has an estimated audience of 3,189,103 people in United States.

#12among Music festival in United States#123among Event in United States#978in Music & Radio

The average Bonnaroo Music Festival fan in United States is 37.6 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, California.

Top brand affinities include Burlington, Marshalls, Sneaker collecting, with strongest over-indexing on Burlington (7.55× the country average).

Demographically, the Bonnaroo Music Festival audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonnaroo Music Festival fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Burlington.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonnaroo Music Festival profile in United States.

Audience size
3.2M
in United States
Gender
58.4%♀
41.6% male
Age
37.6
average years
Country rank
#9767
Event in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonnaroo Music Festival fans

58.4% are female, 41.6% are male, average age 37.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Bonnaroo Music Festival audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.6
Estimated audience size3,189,103
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Bonnaroo Music Festival audience in United States
Age bracketShare%
16-1920%
20-2926%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Bonnaroo Music Festival audience comes from United States.

Worldwide audience distribution share by country for Bonnaroo Music Festival
CountryShare
United States74.0%
United Kingdom6.5%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonnaroo Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonnaroo Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K7.93×
02Kentucky~90K2.26×
03Alabama~90K1.97×
04Georgia~100K1.50×
05Indiana~90K1.46×
06North Carolina~100K1.28×
07Ohio~100K1.21×
08Illinois~100K1.17×
09Colorado~60K1.17×
10Mississippi~30K1.17×
11Arkansas~30K1.17×
12South Carolina~60K1.15×
13Louisiana~50K1.11×
14West Virginia~20K1.09×
15Missouri~50K1.05×
16Washington, District of Columbia~10K1.04×
17Virginia~80K0.99×
18Vermont~6K0.98×
19Florida~200K0.96×
20Iowa~20K0.87×
21New Hampshire~10K0.82×
22Michigan~70K0.80×
23Montana~7K0.80×
24Pennsylvania~90K0.79×
25Wisconsin~40K0.79×
26Maine~9K0.79×
27New York~100K0.78×
28Massachusetts~50K0.78×
29Kansas~20K0.78×
30Delaware~7K0.78×
31Alaska~5K0.78×
32Oklahoma~30K0.77×
33Nebraska~10K0.77×
34Rhode Island~8K0.77×
35North Dakota~5K0.77×
36South Dakota~6K0.74×
37Minnesota~30K0.71×
38Connecticut~20K0.71×
39Maryland~40K0.68×
40Oregon~20K0.63×
41New Mexico~10K0.63×
42Idaho~10K0.63×
43Hawaii~9K0.63×
44Nevada~20K0.59×
45Utah~20K0.59×
46Texas~200K0.58×
47New Jersey~50K0.56×
48Washington~40K0.56×
49California~200K0.55×
50Arizona~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Bonnaroo Music Festival, United States
0.55×1.00×7.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonnaroo Music Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonnaroo Music Festival audience
#·InterestCategoryAffinity×
01Yayoi KusamaArts & Culture18.64×
02Tate ModernArts & Culture18.37×
03Keith HaringArts & Culture18.26×
04Los Angeles County Museum of ArtArts & Culture17.99×
05Whitney Museum of American ArtArts & Culture17.82×
06Frida KahloArts & Culture15.68×
07Metropolitan Museum of ArtArts & Culture13.95×
08Art BaselArts & Culture13.38×
09Boscov'sFashion & Accessoires12.79×
10Pop artArts & Culture12.65×
11Museum of Modern ArtArts & Culture11.12×
12Fifth AvenueTravel & Leisure10.25×
13AerieShopping9.15×
14Sneaker collectingFashion & Accessoires7.75×
15BurlingtonFashion & Accessoires7.55×
16Art exhibitionArts & Culture6.14×
17MarshallsFashion & Accessoires5.31×
18Dillard'sFashion & Accessoires5.23×
19Fashion NovaShopping5.04×
20Macy'sShopping3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonnaroo Music Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonnaroo Music Festival audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
Urban LifestyleOPEN1.42×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonnaroo Music Festival audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.35×
PatriotismCONSERVATISM0.36×
TraditionCONSERVATISM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonnaroo Music Festival have in United States?

Bonnaroo Music Festival has an estimated audience of 3,189,103 people in United States, concentrated in Tennessee and Florida.

02

What is the gender split and age of Bonnaroo Music Festival fans?

58.4% of Bonnaroo Music Festival fans are female, 41.6% are male, with an average age of 37.6 years.

03

Which brands do Bonnaroo Music Festival fans like most?

Bonnaroo Music Festival fans show strongest brand affinity for Burlington (7.55×), Marshalls (5.31×), and Sneaker collecting (7.75×) over the country average.

04

Where do Bonnaroo Music Festival fans live in United States?

Bonnaroo Music Festival fans in United States are most concentrated in Tennessee (reach ~500K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bonnaroo Music Festival fans also like?

Beyond Bonnaroo Music Festival itself, the audience over-indexes on Marshalls (5.31×), Sneaker collecting (7.75×), Yayoi Kusama (18.64×), and Aerie (9.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bonnaroo Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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