Rascasse Audience Intelligence

Tomorrowland Audience in United States

A data profile of the people who buy, follow and care about Tomorrowland in United States — modelled from more than twelve digital signal sources. Tomorrowland has an estimated audience of 4,161,284 people in United States.

#9among Music festival in United States#92among Event in United States#722in Music & Radio

The average Tomorrowland fan in United States is 30.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Spotify, Harry Potter, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Tomorrowland audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tomorrowland fan in United States is balanced, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Movies.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tomorrowland profile in United States.

Audience size
4.2M
in United States
Gender
47.2%♀
52.8% male
Age
30.9
average years
Country rank
#7790
Event in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tomorrowland fans

47.2% are female, 52.8% are male, average age 30.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Tomorrowland audience in United States
MetricValue
Female47.2%
Male52.8%
Average age30.9
Estimated audience size4,161,284
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Tomorrowland audience in United States
Age bracketShare%
16-1938%
20-2928%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Tomorrowland audience comes from United States.

Worldwide audience distribution share by country for Tomorrowland
CountryShare
United States22.1%
Spain5.8%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tomorrowland audience in United States is strongest.

Fig. 05

Top regions by affinity

Tomorrowland fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.63×
02Nevada~60K1.57×
03Florida~400K1.37×
04Colorado~90K1.36×
05Illinois~200K1.31×
06Washington~100K1.31×
07Arizona~100K1.30×
08Alaska~10K1.30×
09New York~300K1.21×
10Hawaii~20K1.21×
11Massachusetts~100K1.17×
12Washington, District of Columbia~10K1.16×
13Utah~40K1.13×
14Oregon~50K1.12×
15Texas~400K1.10×
16New Mexico~20K1.05×
17New Jersey~100K1.03×
18Montana~10K1.01×
19Idaho~20K0.99×
20Connecticut~40K0.98×
21New Hampshire~20K0.97×
22Rhode Island~10K0.97×
23Virginia~90K0.94×
24Wisconsin~60K0.94×
25Michigan~100K0.92×
26Missouri~60K0.92×
27Minnesota~60K0.92×
28Alabama~50K0.92×
29Georgia~100K0.91×
30Indiana~70K0.91×
31Kansas~30K0.91×
32Vermont~7K0.91×
33Oklahoma~40K0.89×
34Maine~10K0.88×
35North Carolina~100K0.87×
36North Dakota~7K0.87×
37Pennsylvania~100K0.86×
38Tennessee~70K0.85×
39Iowa~30K0.85×
40Nebraska~20K0.85×
41Ohio~100K0.84×
42Maryland~60K0.84×
43Louisiana~40K0.84×
44South Carolina~50K0.82×
45Arkansas~30K0.82×
46South Dakota~8K0.82×
47Kentucky~40K0.78×
48Delaware~9K0.75×
49Mississippi~20K0.72×
50West Virginia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Tomorrowland, United States
0.72×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tomorrowland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tomorrowland audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.46×
02Bad BunnyMusic & Radio2.37×
03Anime conventionLiterature2.36×
04Anime and manga fandomLiterature2.30×
05NBA playoffsSports2.22×
06NBA FinalsSports2.16×
07TwitchGames2.10×
08Harry PotterMovies & TV1.84×
09Taylor SwiftMusic & Radio1.81×
10College footballSports1.72×
11SpotifyInternet & Social Media1.70×
12Anime moviesMovies & TV1.69×
13Heavy metal musicMusic & Radio1.65×
14Electronic musicMusic & Radio1.61×
15NBASports1.54×
16FIFA World CupSports1.53×
17ComicsLiterature1.53×
18MoviesMovies & TV1.51×
19NordstromShopping1.51×
20Jazz musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tomorrowland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tomorrowland audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
Luxury OrientationPREMIUM1.23×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tomorrowland audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Price SensitivityPREMIUM0.58×
Convenience OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tomorrowland have in United States?

Tomorrowland has an estimated audience of 4,161,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tomorrowland fans?

47.2% of Tomorrowland fans are female, 52.8% are male, with an average age of 30.9 years.

03

Which brands do Tomorrowland fans like most?

Tomorrowland fans show strongest brand affinity for Movies (1.51×), Spotify (1.7×), and Harry Potter (1.84×) over the country average.

04

Where do Tomorrowland fans live in United States?

Tomorrowland fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tomorrowland fans also like?

Beyond Tomorrowland itself, the audience over-indexes on Spotify (1.7×), Harry Potter (1.84×), NBA (1.54×), and Electronic music (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tomorrowland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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