Lollapalooza Audience in United States

Lollapalooza logo

Lollapalooza has an estimated audience of 10,765,897 people in United States. 59.2% are female, 40.8% are male, average age 31.6. Top regions: Illinois, California, Texas. Top brand affinities: Movies, Spotify, NBA, NBA Finals, NBA playoffs.

The average Lollapalooza fan in United States is 31.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Movies, Spotify, NBA, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Lollapalooza audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Lollapalooza fans

Demographic split for Lollapalooza audience in United States
MetricValue
Female59.2%
Male40.8%
Average age31.6
Estimated audience size10,765,897

Audience persona

The typical Lollapalooza fan in United States is more female, around 31.6 years old, with strong Sustainability tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Lollapalooza in United States
RegionReachAffinity
Illinois3,104,1808.66×
California1,365,8661.15×
Texas747,1150.81×
New York590,6070.98×
Florida543,0160.75×
Michigan467,7141.66×
Indiana411,8402.09×
Wisconsin372,5442.3×
Ohio370,8001.12×
Pennsylvania264,1360.73×
North Carolina234,0240.72×
Georgia217,4460.66×
Missouri216,6721.25×
Minnesota204,4881.33×
Washington196,8580.91×
Massachusetts196,0170.92×
New Jersey195,0670.71×
Virginia190,6480.73×
Tennessee179,5500.83×
Colorado162,5440.96×
Arizona162,0790.74×
Iowa142,1871.6×
Kentucky123,8950.92×
Maryland121,5020.66×
Louisiana98,8000.71×
Oregon97,0310.79×
Nevada88,2500.85×
South Carolina87,7030.54×
Oklahoma78,8090.66×
Connecticut72,7760.67×
Kansas72,7490.86×
Alabama72,3760.48×
Arkansas60,3660.68×
Utah59,3840.62×
Nebraska55,6851.03×
Mississippi46,4960.52×
Washington, District of Columbia42,6241.32×
New Mexico32,8830.61×
Hawaii31,7710.69×
Idaho24,8070.46×
West Virginia24,4950.49×
New Hampshire23,0220.54×
Rhode Island21,9310.64×
Maine19,6060.51×
South Dakota18,2590.73×
North Dakota17,5080.79×
Montana16,2980.55×
Delaware15,6890.53×
Vermont12,2170.65×
Alaska11,3360.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lollapalooza audience
BrandAffinityCategory
Movies1.51×Movies & TV
Spotify1.63×Internet & Social Media
NBA1.59×Sports
NBA Finals2.42×Sports
NBA playoffs2.51×Sports
KPop Demon Hunters1.95×Movies & TV
Heavy metal music1.6×Music & Radio
Harry Potter1.52×Movies & TV
Funny Videos3.27×Internet & Social Media
Electronic music1.51×Music & Radio
Golden State Warriors2.12×Sports
Los Angeles Lakers2.13×Sports
LeBron James2.41×Sports
Fun1.99×Movies & TV
Fashion Nova2.09×Shopping
New Balance2.33×Fashion & Accessoires
Alternative rock1.56×Music & Radio
Streetwear1.95×Fashion & Accessoires
Bad Bunny2.27×Music & Radio
Underground hip hop2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lollapalooza audience
TraitClusterScore
SustainabilityBALANCE2.99
Early Adopter MentalityPOWER2.03
IndulgenceJOY1.79
MindfulnessBALANCE1.74
LGBTQ+ IdentityOPEN1.58
Design AffinityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Lollapalooza
CountryShare
United States41.1%
Brazil11.8%
United Kingdom6.2%

See Lollapalooza audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Lollapalooza have in United States?

Lollapalooza has an estimated audience of 10,765,897 people in United States, concentrated in Illinois and California.

What is the gender split and age of Lollapalooza fans?

59.2% of Lollapalooza fans are female, 40.8% are male, with an average age of 31.6 years.

Which brands do Lollapalooza fans like most?

Lollapalooza fans show strongest brand affinity for Movies (1.51×), Spotify (1.63×), and NBA (1.59×) over the country average.

Where do Lollapalooza fans live in United States?

Lollapalooza fans in United States are most concentrated in Illinois (reach 3,104,180), California (reach 1,365,866), and Texas (reach 747,115). These three regions account for the largest share of the active audience.

What other brands do Lollapalooza fans also like?

Beyond Lollapalooza itself, the audience over-indexes on Spotify (1.63×), NBA (1.59×), NBA Finals (2.42×), and NBA playoffs (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lollapalooza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.