Rascasse Audience Intelligence

Lollapalooza Audience in United States

A data profile of the people who buy, follow and care about Lollapalooza in United States — modelled from more than twelve digital signal sources. Lollapalooza has an estimated audience of 10,778,911 people in United States.

#1among Music festival in United States#36among Event in United States#238in Music & Radio

The average Lollapalooza fan in United States is 31.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Movies, NBA playoffs, Spotify, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Lollapalooza audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lollapalooza fan in United States is more female, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Movies.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lollapalooza profile in United States.

Audience size
10.8M
in United States
Gender
59.2%♀
40.8% male
Age
31.6
average years
Country rank
#3328
Event in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lollapalooza fans

59.2% are female, 40.8% are male, average age 31.6.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Lollapalooza audience in United States
MetricValue
Female59.2%
Male40.8%
Average age31.6
Estimated audience size10,778,911
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Lollapalooza audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3916%
40-4911%
50+9%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Lollapalooza audience comes from United States.

Worldwide audience distribution share by country for Lollapalooza
CountryShare
United States41.1%
Brazil11.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lollapalooza audience in United States is strongest.

Fig. 05

Top regions by affinity

Lollapalooza fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M8.01×
02Wisconsin~400K2.29×
03Indiana~400K1.94×
04Michigan~400K1.50×
05Iowa~100K1.50×
06Washington, District of Columbia~40K1.28×
07Minnesota~200K1.27×
08California~1.5M1.19×
09Missouri~200K1.15×
10Nebraska~60K1.06×
11Ohio~300K1.04×
12New York~600K0.96×
13Massachusetts~200K0.94×
14Kentucky~100K0.92×
15Colorado~200K0.91×
16Washington~200K0.90×
17Nevada~90K0.89×
18North Dakota~20K0.89×
19Kansas~70K0.87×
20Texas~800K0.85×
21Tennessee~200K0.83×
22South Dakota~20K0.82×
23Hawaii~40K0.80×
24Arizona~200K0.79×
25New Jersey~200K0.77×
26Connecticut~80K0.77×
27Florida~500K0.74×
28Oregon~90K0.74×
29Vermont~10K0.74×
30Pennsylvania~300K0.73×
31Virginia~200K0.72×
32Louisiana~100K0.72×
33Arkansas~60K0.71×
34North Carolina~200K0.70×
35Rhode Island~20K0.69×
36Maryland~100K0.68×
37Oklahoma~80K0.66×
38Georgia~200K0.65×
39Delaware~20K0.65×
40Utah~60K0.64×
41New Mexico~30K0.63×
42Montana~20K0.63×
43Alaska~10K0.63×
44West Virginia~30K0.61×
45New Hampshire~30K0.61×
46Maine~20K0.59×
47South Carolina~90K0.58×
48Mississippi~50K0.58×
49Alabama~80K0.54×
50Idaho~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Lollapalooza, United States
0.53×1.00×8.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lollapalooza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lollapalooza audience
#·InterestCategoryAffinity×
01Funny VideosInternet & Social Media3.27×
02NBA playoffsSports2.51×
03NBA FinalsSports2.42×
04LeBron JamesSports2.41×
05New BalanceFashion & Accessoires2.33×
06Underground hip hopMusic & Radio2.33×
07Bad BunnyMusic & Radio2.27×
08Los Angeles LakersSports2.13×
09Golden State WarriorsSports2.12×
10Fashion NovaShopping2.09×
11FunMovies & TV1.99×
12KPop Demon HuntersMovies & TV1.95×
13StreetwearFashion & Accessoires1.95×
14SpotifyInternet & Social Media1.63×
15Heavy metal musicMusic & Radio1.60×
16NBASports1.59×
17Alternative rockMusic & Radio1.56×
18Harry PotterMovies & TV1.52×
19MoviesMovies & TV1.51×
20Electronic musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lollapalooza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lollapalooza audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
MindfulnessBALANCE1.12×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lollapalooza audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Career OrientationPOWER0.62×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lollapalooza have in United States?

Lollapalooza has an estimated audience of 10,778,911 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Lollapalooza fans?

59.2% of Lollapalooza fans are female, 40.8% are male, with an average age of 31.6 years.

03

Which brands do Lollapalooza fans like most?

Lollapalooza fans show strongest brand affinity for Movies (1.51×), NBA playoffs (2.51×), and Spotify (1.63×) over the country average.

04

Where do Lollapalooza fans live in United States?

Lollapalooza fans in United States are most concentrated in Illinois (reach ~3M), California (reach ~1.5M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lollapalooza fans also like?

Beyond Lollapalooza itself, the audience over-indexes on NBA playoffs (2.51×), Spotify (1.63×), NBA (1.59×), and NBA Finals (2.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lollapalooza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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