Rascasse Audience Intelligence

LeBron James Audience in United States

A data profile of the people who buy, follow and care about LeBron James in United States — modelled from more than twelve digital signal sources. LeBron James has an estimated audience of 27,881,220 people in United States.

#7among Basketball in United States#22among Person in United States#60in Sports

The average LeBron James fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBA Finals, NBA playoffs, Los Angeles Lakers, with strongest over-indexing on NBA Finals (4.6× the country average).

Demographically, the LeBron James audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LeBron James fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LeBron James profile in United States.

Audience size
27.9M
in United States
Gender
39.3%♀
60.7% male
Age
30.6
average years
Country rank
#1046
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LeBron James fans

39.3% are female, 60.7% are male, average age 30.6.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for LeBron James audience in United States
MetricValue
Female39.3%
Male60.7%
Average age30.6
Estimated audience size27,881,220
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the LeBron James audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

50.6%

of the worldwide LeBron James audience comes from United States.

Worldwide audience distribution share by country for LeBron James
CountryShare
United States50.6%
Brazil4.9%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LeBron James audience in United States is strongest.

Fig. 05

Top regions by affinity

LeBron James fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M1.59×
02Mississippi~300K1.34×
03Georgia~1M1.31×
04Louisiana~500K1.28×
05Maryland~600K1.25×
06North Carolina~1M1.20×
07New Jersey~800K1.17×
08South Carolina~500K1.16×
09Indiana~600K1.15×
10Kentucky~400K1.15×
11California~3.5M1.14×
12Illinois~1M1.14×
13New York~1.5M1.13×
14Virginia~800K1.13×
15Alabama~400K1.13×
16Michigan~800K1.11×
17Arkansas~200K1.10×
18Texas~2.5M1.09×
19Oklahoma~300K1.09×
20Tennessee~600K1.07×
21Pennsylvania~1M1.06×
22Connecticut~300K1.06×
23Washington, District of Columbia~90K1.06×
24Florida~2M1.05×
25Delaware~80K1.04×
26Massachusetts~600K1.03×
27Missouri~400K1.01×
28Nevada~300K0.98×
29Arizona~500K0.95×
30Minnesota~400K0.95×
31West Virginia~100K0.95×
32Wisconsin~400K0.93×
33Kansas~200K0.93×
34Rhode Island~80K0.92×
35Nebraska~100K0.91×
36North Dakota~50K0.90×
37Washington~500K0.89×
38Iowa~200K0.89×
39Hawaii~100K0.87×
40South Dakota~50K0.84×
41Utah~200K0.83×
42Colorado~400K0.81×
43Oregon~300K0.80×
44New Mexico~100K0.79×
45New Hampshire~80K0.76×
46Maine~70K0.74×
47Idaho~100K0.69×
48Montana~50K0.67×
49Vermont~30K0.66×
50Alaska~40K0.63×
Fig. 06

Affinity by region

Affinity by region — LeBron James, United States
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LeBron James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LeBron James audience
#·InterestCategoryAffinity×
01Chris PaulSports6.56×
02New York KnicksSports5.19×
03James HardenSports5.03×
04Stephen CurrySports4.87×
05Giannis AntetokounmpoSports4.71×
06NBA playoffsSports4.62×
07NBA FinalsSports4.60×
08NBA TVSports4.44×
09Los Angeles LakersSports4.29×
10Brooklyn NetsSports4.27×
11Minnesota TimberwolvesSports4.05×
12WNBASports3.71×
13Chicago BullsSports3.68×
14Cleveland CavaliersSports3.39×
15Boston CelticsSports3.24×
16Golden State WarriorsSports2.74×
17NFL NetworkSports2.37×
18NikeFashion & Accessoires2.32×
19NBASports1.98×
20Hip hop musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LeBron James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LeBron James audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.12×
Risk AppetiteTHRILL1.03×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LeBron James audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Community OrientationOPEN0.56×
Need for SecurityCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LeBron James have in United States?

LeBron James has an estimated audience of 27,881,220 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LeBron James fans?

39.3% of LeBron James fans are female, 60.7% are male, with an average age of 30.6 years.

03

Which brands do LeBron James fans like most?

LeBron James fans show strongest brand affinity for NBA Finals (4.6×), NBA playoffs (4.62×), and Los Angeles Lakers (4.29×) over the country average.

04

Where do LeBron James fans live in United States?

LeBron James fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do LeBron James fans also like?

Beyond LeBron James itself, the audience over-indexes on NBA playoffs (4.62×), Los Angeles Lakers (4.29×), New York Knicks (5.19×), and Giannis Antetokounmpo (4.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See LeBron James audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LeBron James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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