LeBron James Audience in United States

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LeBron James has an estimated audience of 27,505,330 people in United States. 39.3% are female, 60.7% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: NBA Finals, NBA playoffs, Los Angeles Lakers, New York Knicks, NBA.

The average LeBron James fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA Finals, NBA playoffs, Los Angeles Lakers, with strongest over-indexing on NBA Finals (4.6× the country average). Demographically, the LeBron James audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of LeBron James fans

Demographic split for LeBron James audience in United States
MetricValue
Female39.3%
Male60.7%
Average age30.6
Estimated audience size27,505,330

Audience persona

The typical LeBron James fan in United States is more male, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for LeBron James in United States
RegionReachAffinity
California3,598,5951.19×
Texas2,626,9071.11×
Florida2,132,5161.15×
New York1,877,6351.22×
Ohio1,337,2321.58×
Georgia1,167,3261.38×
Illinois1,094,1891.19×
North Carolina1,027,3441.24×
Pennsylvania996,4481.08×
New Jersey862,1961.23×
Michigan804,0711.12×
Virginia784,9101.17×
Maryland639,6821.35×
Tennessee633,9501.15×
Massachusetts598,6721.1×
Indiana586,4561.17×
Arizona539,1360.96×
Washington524,1860.95×
South Carolina472,0601.14×
Louisiana470,9691.33×
Missouri449,1181.01×
Alabama411,1491.07×
Kentucky382,1781.11×
Minnesota378,4700.96×
Colorado373,3850.86×
Wisconsin370,4810.9×
Connecticut301,7771.09×
Mississippi298,8121.32×
Oklahoma294,8240.97×
Nevada277,0261.04×
Oregon253,3750.8×
Arkansas229,5741.01×
Iowa204,2930.9×
Utah197,5260.8×
Kansas197,0500.91×
Nebraska118,0380.86×
West Virginia114,4340.89×
New Mexico104,4970.76×
Hawaii103,2640.87×
Washington, District of Columbia94,4761.14×
Idaho88,3780.64×
New Hampshire80,8320.75×
Rhode Island79,6890.91×
Delaware76,0021×
Maine70,1970.71×
Montana48,7810.64×
South Dakota47,8550.75×
North Dakota45,8310.81×
Alaska33,1650.56×
Vermont29,9220.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LeBron James audience
BrandAffinityCategory
NBA Finals4.6×Sports
NBA playoffs4.62×Sports
Los Angeles Lakers4.29×Sports
New York Knicks5.19×Sports
NBA1.98×Sports
WNBA3.71×Sports
Chicago Bulls3.68×Sports
Golden State Warriors2.74×Sports
NBA TV4.44×Sports
Boston Celtics3.24×Sports
Hip hop music1.6×Music & Radio
Brooklyn Nets4.27×Sports
Minnesota Timberwolves4.05×Sports
Stephen Curry4.87×Sports
Nike2.32×Fashion & Accessoires
NFL Network2.37×Sports
Cleveland Cavaliers3.39×Sports
Utah Jazz4.19×Sports
Kevin Durant4.42×Sports
Indiana Pacers4.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LeBron James audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL1.72
LGBTQ+ IdentityOPEN1.65
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.03
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for LeBron James
CountryShare
United States50.8%
Brazil4.8%
Canada4.2%

See LeBron James audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does LeBron James have in United States?

LeBron James has an estimated audience of 27,505,330 people in United States, concentrated in California and Texas.

What is the gender split and age of LeBron James fans?

39.3% of LeBron James fans are female, 60.7% are male, with an average age of 30.6 years.

Which brands do LeBron James fans like most?

LeBron James fans show strongest brand affinity for NBA Finals (4.6×), NBA playoffs (4.62×), and Los Angeles Lakers (4.29×) over the country average.

Where do LeBron James fans live in United States?

LeBron James fans in United States are most concentrated in California (reach 3,598,595), Texas (reach 2,626,907), and Florida (reach 2,132,516). These three regions account for the largest share of the active audience.

What other brands do LeBron James fans also like?

Beyond LeBron James itself, the audience over-indexes on NBA playoffs (4.62×), Los Angeles Lakers (4.29×), New York Knicks (5.19×), and NBA (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LeBron James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.