James Harden Audience in United States

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James Harden has an estimated audience of 6,571,547 people in United States. 44.8% are female, 55.2% are male, average age 28.7. Top regions: California, Texas, New York. Top brand affinities: Oklahoma City Thunder, Jimmy Butler, Houston Rockets, Kawhi Leonard, Kyrie Irving.

The average James Harden fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oklahoma City Thunder, Jimmy Butler, Houston Rockets, with strongest over-indexing on Oklahoma City Thunder (6.94× the country average). Demographically, the James Harden audience skews more male with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of James Harden fans

Demographic split for James Harden audience in United States
MetricValue
Female44.8%
Male55.2%
Average age28.7
Estimated audience size6,571,547

Audience persona

The typical James Harden fan in United States is more male, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Oklahoma City Thunder.

Top regions in United States

Top regions ranked by reach for James Harden in United States
RegionReachAffinity
California884,6271.22×
Texas831,8951.47×
New York513,1391.4×
Florida512,1971.15×
Pennsylvania279,0731.26×
Georgia278,6641.38×
Illinois278,5231.27×
North Carolina265,3111.34×
Ohio238,2051.18×
New Jersey234,7861.4×
Arizona199,5321.49×
Michigan196,0531.14×
Virginia187,0211.17×
Maryland165,2041.46×
Massachusetts160,9391.24×
Tennessee146,7771.11×
Indiana137,6481.15×
Louisiana131,0631.55×
Alabama115,3311.26×
Washington103,2340.78×
South Carolina103,0571.04×
Missouri89,0180.84×
Kentucky87,3351.06×
Colorado86,7510.84×
Oklahoma86,2711.18×
Minnesota86,2650.92×
Wisconsin85,8600.87×
Connecticut73,4481.11×
Mississippi63,7501.18×
Nevada60,4170.95×
Oregon58,4100.78×
Arkansas52,6340.97×
Iowa43,9700.81×
Kansas43,6960.84×
Utah37,8630.64×
Washington, District of Columbia25,7161.3×
Nebraska24,4990.74×
West Virginia22,3230.73×
Hawaii20,9000.74×
New Mexico20,2250.61×
New Hampshire19,7800.76×
Delaware19,5861.08×
Rhode Island19,5820.94×
Maine16,0860.68×
Idaho15,5920.47×
Alaska10,3090.73×
South Dakota9,5170.63×
North Dakota9,0210.67×
Montana8,6120.47×
Vermont6,6060.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Harden audience
BrandAffinityCategory
Oklahoma City Thunder6.94×Sports
Jimmy Butler14.64×Sports
Houston Rockets6.99×Sports
Kawhi Leonard13.61×Sports
Kyrie Irving13.48×Sports
Anthony Davis (basketball)11.03×Sports
Luka Dončić8.6×Sports
Aaron Rodgers5×Sports
Giannis Antetokounmpo8.25×Sports
Aaron Gordon16.04×Sports
Milwaukee Bucks5.45×Sports
Buffalo Bills4.36×Sports
Damian Lillard11.28×Sports
Kevin Durant7.21×Sports
Randy Moss17.45×Sports
Golden State Warriors3.61×Sports
Cooper Flagg4.79×Sports
Denver Nuggets4.2×Sports
Portland Trail Blazers5.81×Sports
Megyn Kelly9.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Harden audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Family OrientationCONSERVATISM1.69
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.25
Luxury OrientationPREMIUM1.16
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for James Harden
CountryShare
United States58.0%
Canada4.4%
Brazil4.0%

See James Harden audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does James Harden have in United States?

James Harden has an estimated audience of 6,571,547 people in United States, concentrated in California and Texas.

What is the gender split and age of James Harden fans?

44.8% of James Harden fans are female, 55.2% are male, with an average age of 28.7 years.

Which brands do James Harden fans like most?

James Harden fans show strongest brand affinity for Oklahoma City Thunder (6.94×), Jimmy Butler (14.64×), and Houston Rockets (6.99×) over the country average.

Where do James Harden fans live in United States?

James Harden fans in United States are most concentrated in California (reach 884,627), Texas (reach 831,895), and New York (reach 513,139). These three regions account for the largest share of the active audience.

What other brands do James Harden fans also like?

Beyond James Harden itself, the audience over-indexes on Jimmy Butler (14.64×), Houston Rockets (6.99×), Kawhi Leonard (13.61×), and Kyrie Irving (13.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Harden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.