Rascasse Audience Intelligence

James Harden Audience in United States

A data profile of the people who buy, follow and care about James Harden in United States — modelled from more than twelve digital signal sources. James Harden has an estimated audience of 7,883,441 people in United States.

#53among Basketball in United States#316among Person in United States#360in Sports

The average James Harden fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giannis Antetokounmpo, Oklahoma City Thunder, Anthony Davis (basketball), with strongest over-indexing on Giannis Antetokounmpo (8.25× the country average).

Demographically, the James Harden audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Harden fan in United States is more male, around 28.7 years old, with strong Spirituality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Harden profile in United States.

Audience size
7.9M
in United States
Gender
44.8%♀
55.2% male
Age
28.7
average years
Country rank
#4480
Person in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Harden fans

44.8% are female, 55.2% are male, average age 28.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for James Harden audience in United States
MetricValue
Female44.8%
Male55.2%
Average age28.7
Estimated audience size7,883,441
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the James Harden audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

60.6%

of the worldwide James Harden audience comes from United States.

Worldwide audience distribution share by country for James Harden
CountryShare
United States60.6%
Canada4.5%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Harden audience in United States is strongest.

Fig. 05

Top regions by affinity

James Harden fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K2.08×
02Louisiana~100K1.42×
03Maryland~200K1.38×
04New York~500K1.36×
05New Jersey~200K1.36×
06Texas~800K1.35×
07Arizona~200K1.32×
08Oklahoma~90K1.28×
09Mississippi~70K1.28×
10Georgia~300K1.27×
11Michigan~200K1.27×
12North Carolina~200K1.24×
13Washington, District of Columbia~20K1.22×
14Pennsylvania~300K1.21×
15Illinois~300K1.19×
16Alabama~100K1.18×
17Massachusetts~100K1.15×
18Indiana~100K1.13×
19Connecticut~70K1.13×
20Virginia~200K1.12×
21Delaware~20K1.12×
22California~800K1.11×
23Florida~500K1.08×
24Tennessee~100K1.07×
25South Carolina~100K1.05×
26Kentucky~90K1.05×
27Arkansas~50K1.01×
28Rhode Island~20K0.97×
29Minnesota~90K0.92×
30Nevada~60K0.92×
31Missouri~100K0.90×
32Wisconsin~90K0.86×
33Kansas~40K0.84×
34Colorado~80K0.81×
35Oregon~60K0.79×
36Iowa~40K0.79×
37West Virginia~20K0.79×
38New Hampshire~20K0.78×
39Alaska~10K0.77×
40Washington~100K0.76×
41Nebraska~30K0.76×
42Hawaii~20K0.76×
43Maine~20K0.76×
44North Dakota~10K0.75×
45South Dakota~10K0.68×
46Utah~40K0.66×
47Vermont~8K0.65×
48New Mexico~20K0.64×
49Montana~10K0.55×
50Idaho~20K0.52×
Fig. 06

Affinity by region

Affinity by region — James Harden, United States
0.52×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Harden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Harden audience
#·InterestCategoryAffinity×
01Randy MossSports17.45×
02LIVGames15.35×
03Jimmy ButlerSports14.64×
04Kawhi LeonardSports13.61×
05Kyrie IrvingSports13.48×
06Damian LillardSports11.28×
07Anthony Davis (basketball)Sports11.03×
08Megyn KellyMovies & TV9.60×
09Luka DončićSports8.60×
10Carmelo AnthonySports8.29×
11Giannis AntetokounmpoSports8.25×
12Invincible (2006 film)Movies & TV7.43×
13Houston RocketsSports6.99×
14Oklahoma City ThunderSports6.94×
15Portland Trail BlazersSports5.81×
16Milwaukee BucksSports5.45×
17San Antonio SpursSports5.42×
18Aaron RodgersSports5.00×
19Buffalo BillsSports4.36×
20Golden State WarriorsSports3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Harden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Harden audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
Need for SecurityCONSERVATISM1.31×
Social Media UsageJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Harden audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Quality AwarenessPREMIUM0.86×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Harden have in United States?

James Harden has an estimated audience of 7,883,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Harden fans?

44.8% of James Harden fans are female, 55.2% are male, with an average age of 28.7 years.

03

Which brands do James Harden fans like most?

James Harden fans show strongest brand affinity for Giannis Antetokounmpo (8.25×), Oklahoma City Thunder (6.94×), and Anthony Davis (basketball) (11.03×) over the country average.

04

Where do James Harden fans live in United States?

James Harden fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do James Harden fans also like?

Beyond James Harden itself, the audience over-indexes on Oklahoma City Thunder (6.94×), Anthony Davis (basketball) (11.03×), Kawhi Leonard (13.61×), and Houston Rockets (6.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See James Harden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for James Harden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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