Rascasse Audience Intelligence

LIV Target Market in United States

A data profile of the people who buy, follow and care about LIV in United States — modelled from more than twelve digital signal sources. LIV has an estimated audience of 2,691,028 people in United States.

#1147among Brand in United States#230in Games

The average LIV fan in United States is 35.8 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, California.

Top brand affinities include Meg Ryan, Sharon Osbourne, Obsessed (2009 film), with strongest over-indexing on Meg Ryan (83.2× the country average).

Demographically, the LIV audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LIV fan in United States is more female, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Meg Ryan.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LIV profile in United States.

Audience size
2.7M
in United States
Gender
60.2%♀
39.8% male
Age
35.8
average years
Country rank
#11238
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LIV

60.2% are female, 39.8% are male, average age 35.8.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for LIV audience in United States
MetricValue
Female60.2%
Male39.8%
Average age35.8
Estimated audience size2,691,028
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the LIV audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

18.8%

of the worldwide LIV audience comes from United States.

Worldwide audience distribution share by country for LIV
CountryShare
Brazil30.2%
India23.5%
United States18.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LIV audience in United States is strongest.

Fig. 05

Top regions by affinity

LIV customers by region in United States
#RegionReachAffinity×
01Michigan~90K8.31×
02Nevada~10K2.87×
03Florida~70K2.39×
04Massachusetts~10K1.25×
05Connecticut~5K1.16×
06West Virginia~2K1.10×
07Wisconsin~7K1.08×
08New York~20K1.05×
09Washington, District of Columbia~1K0.99×
10California~40K0.98×
11Indiana~7K0.98×
12Arkansas~3K0.96×
13Wyoming<1K0.96×
14Utah~3K0.94×
15South Carolina~6K0.93×
16Illinois~10K0.90×
17Kentucky~5K0.90×
18Arizona~7K0.83×
19Tennessee~7K0.83×
20South Dakota<1K0.83×
21Virginia~8K0.82×
22Washington~7K0.82×
23Louisiana~4K0.82×
24Idaho~2K0.82×
25Oklahoma~4K0.81×
26North Dakota<1K0.81×
27New Jersey~8K0.80×
28Hawaii~1K0.80×
29Colorado~5K0.79×
30Montana<1K0.79×
31Missouri~5K0.78×
32Nebraska~2K0.77×
33Mississippi~3K0.76×
34Kansas~2K0.76×
35Alaska<1K0.76×
36Minnesota~4K0.75×
37Texas~30K0.74×
38Georgia~9K0.74×
39North Carolina~9K0.74×
40New Hampshire~1K0.74×
41Rhode Island<1K0.74×
42Pennsylvania~10K0.73×
43Ohio~9K0.73×
44Maryland~5K0.73×
45Iowa~2K0.73×
46Alabama~4K0.71×
47Oregon~3K0.71×
48Maine~1K0.71×
49Delaware<1K0.68×
50New Mexico~1K0.66×
Fig. 06

Affinity by region

Affinity by region — LIV, United States
0.66×1.00×8.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LIV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LIV audience
#·InterestCategoryAffinity×
01Meg RyanMovies & TV83.20×
02Marathon des SablesSports58.46×
03Sharon OsbourneMovies & TV20.00×
04Dennis QuaidMovies & TV20.00×
05Michelle MonaghanMovies & TV20.00×
06John MalkovichMovies & TV20.00×
07Chiwetel EjioforMovies & TV20.00×
08Jason IsaacsMovies & TV20.00×
09Richard HarrisMovies & TV20.00×
10Michael GambonMovies & TV20.00×
11Bonnie WrightMovies & TV20.00×
12Robbie ColtraneMovies & TV20.00×
13The Old Spaghetti FactoryFood & Beverages19.97×
14James HardenSports15.35×
15Obsessed (2009 film)Movies & TV10.95×
16Zoom!Business & Career10.04×
17Jude LawMovies & TV9.78×
18Stitch!Movies & TV9.31×
19Liverpool F.C.Sports8.48×
20BeetlejuiceMovies & TV3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LIV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LIV audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.74×
PatriotismCONSERVATISM1.68×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LIV audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
ExtroversionTHRILL0.85×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LIV's target market in United States?

LIV's target market in United States covers an estimated 2,691,028 people, concentrated in Michigan and Florida.

02

What is the gender split and age of LIV customers?

60.2% of the LIV audience are female, 39.8% are male, with an average age of 35.8 years.

03

Which brands do LIV fans like most?

LIV fans show strongest brand affinity for Meg Ryan (83.2×), Sharon Osbourne (20×), and Obsessed (2009 film) (10.95×) over the country average.

04

Where do LIV fans live in United States?

LIV fans in United States are most concentrated in Michigan (reach ~90K), Florida (reach ~70K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do LIV fans also like?

Beyond LIV itself, the audience over-indexes on Sharon Osbourne (20×), Obsessed (2009 film) (10.95×), Dennis Quaid (20×), and James Harden (15.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See LIV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LIV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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