LIV Audience in United States

LIV logo

LIV has an estimated audience of 403,603 people in United States. 60.2% are female, 39.8% are male, average age 35.8. Top regions: Florida, Michigan, California. Top brand affinities: Hamden, Connecticut, Hobe Sound, Florida, Vocal harmony, Gumbal, Bank account.

The average LIV fan in United States is 35.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Michigan, California. Top brand affinities include Hamden, Connecticut, Hobe Sound, Florida, Vocal harmony, with strongest over-indexing on Hamden, Connecticut (99.06× the country average). Demographically, the LIV audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of LIV fans

Demographic split for LIV audience in United States
MetricValue
Female60.2%
Male39.8%
Average age35.8
Estimated audience size403,603

Audience persona

The typical LIV fan in United States is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hamden, Connecticut.

Top regions in United States

Top regions ranked by reach for LIV in United States
RegionReachAffinity
Florida75,6722.77×
Michigan60,0685.69×
California42,0790.95×
Texas28,1280.81×
New York25,9521.15×
Illinois13,0640.97×
Nevada11,8373.03×
Massachusetts10,6531.34×
Pennsylvania10,3530.76×
Georgia9,7010.78×
Ohio9,6450.78×
North Carolina9,5990.79×
New Jersey8,8060.86×
Virginia8,6030.88×
Tennessee7,1040.88×
Arizona7,0620.86×
Washington7,0570.87×
Wisconsin6,9341.14×
Indiana6,7160.91×
South Carolina6,0491×
Missouri5,3930.83×
Colorado5,1610.81×
Maryland4,9740.72×
Connecticut4,6321.14×
Minnesota4,5050.78×
Kentucky4,5040.89×
Louisiana4,2030.81×
Alabama3,9240.7×
Oklahoma3,5810.8×
Utah3,5370.98×
Oregon3,4400.74×
Arkansas3,0810.93×
Iowa2,4600.74×
Kansas2,4370.77×
Mississippi2,3210.7×
West Virginia2,0601.1×
Idaho1,6450.81×
Nebraska1,4840.73×
Hawaii1,3150.76×
Washington, District of Columbia1,2551.03×
New Mexico1,1520.57×
New Hampshire1,0790.68×
Maine9180.64×
Rhode Island8740.68×
Montana7710.69×
South Dakota7010.75×
Delaware6100.55×
North Dakota5620.68×
Wyoming5430.91×
Alaska4610.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LIV audience
BrandAffinityCategory
Hamden, Connecticut99.06×Travel & Leisure
Hobe Sound, Florida45.14×Travel & Leisure
Vocal harmony7.21×Music & Radio
Gumbal11.29×Cars & Mobility
Bank account3.18×Business & Career
Elsword17.74×Games
Pro-Ject3.7×Music & Radio
Bully (2011 film)6.02×Movies & TV
Urban Outfitters1.62×Shopping
Voter registration3.94×Politics & Society
Mathcore6.46×Music & Radio
Product design1.54×Business & Career
Home staging3.76×Home & Garden
3D printing1.75×Technology & Electronics
Goop3.59×Internet & Social Media
Endless Space16.15×Games
Google Photos1.61×Technology & Electronics
JDSU1.89×Business & Career
Fairy godmother4.5×Literature
Electrolyte2.83×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LIV audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Risk AppetiteTHRILL1.68
Design AffinityPREMIUM1.56
Luxury OrientationPREMIUM1.55
Early Adopter MentalityPOWER1.34
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for LIV
CountryShare
United States19.4%
Brazil8.0%
India7.7%

See LIV audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does LIV have in United States?

LIV has an estimated audience of 403,603 people in United States, concentrated in Florida and Michigan.

What is the gender split and age of LIV fans?

60.2% of LIV fans are female, 39.8% are male, with an average age of 35.8 years.

Which brands do LIV fans like most?

LIV fans show strongest brand affinity for Hamden, Connecticut (99.06×), Hobe Sound, Florida (45.14×), and Vocal harmony (7.21×) over the country average.

Where do LIV fans live in United States?

LIV fans in United States are most concentrated in Florida (reach 75,672), Michigan (reach 60,068), and California (reach 42,079). These three regions account for the largest share of the active audience.

What other brands do LIV fans also like?

Beyond LIV itself, the audience over-indexes on Hobe Sound, Florida (45.14×), Vocal harmony (7.21×), Gumbal (11.29×), and Bank account (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LIV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.