A data profile of the people who buy, follow and care about LIV in Brazil — modelled from more than twelve digital signal sources. LIV has an estimated audience of 4,336,905 people in Brazil.
LIV has an estimated audience of 4,336,905 people in Brazil. 82.5% are female, 17.5% are male, average age 42.4. Top brand affinities: Ethan Hawke, Nicole Kidman, Willem Dafoe, Donnie Darko, Stephen Curry.
Top brand affinities include Ethan Hawke, Nicole Kidman, Willem Dafoe, with strongest over-indexing on Ethan Hawke (31.89× the country average).
Demographically, the LIV audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical LIV fan in Brazil is more female, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ethan Hawke.
The key figures that characterise the LIV profile in Brazil.
82.5% are female, 17.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 42.4 |
| Estimated audience size | 4,336,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide LIV audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 30.2% |
| India | 23.5% |
| United States | 18.8% |
The strongest cross-interests of the LIV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethan Hawke | Movies & TV | 31.89× | ||
| 02 | Nicole Kidman | Movies & TV | 20.00× | ||
| 03 | Willem Dafoe | Movies & TV | 20.00× | ||
| 04 | Jimmy Fallon | Movies & TV | 20.00× | ||
| 05 | Russell Westbrook | Sports | 20.00× | ||
| 06 | Donnie Darko | Movies & TV | 19.90× | ||
| 07 | Hisense | Technology & Electronics | 17.15× | ||
| 08 | Natiruts | Music & Radio | 15.62× | ||
| 09 | Stephen Curry | Sports | 15.24× | ||
| 10 | Gwyneth Paltrow | Movies & TV | 13.62× | ||
| 11 | Saw (franchise) | Movies & TV | 13.07× | ||
| 12 | Channing Tatum | Movies & TV | 11.64× | ||
| 13 | British Airways | Travel & Leisure | 11.57× | ||
| 14 | Bruce Springsteen | Music & Radio | 11.14× | ||
| 15 | Top Gun | Movies & TV | 10.94× | ||
| 16 | Giannis Antetokounmpo | Sports | 10.88× | ||
| 17 | George Michael | Music & Radio | 8.44× | ||
| 18 | Liverpool F.C. | Sports | 4.77× | ||
| 19 | Stranger Things | Movies & TV | 2.24× | ||
| 20 | Fortaleza Esporte Clube | Sports | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 5.11× | |
| Individualism | JOY | 2.12× | |
| Convenience Orientation | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for LIV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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