Rascasse Audience Intelligence

Liverpool F.C. Audience in Brazil

A data profile of the people who buy, follow and care about Liverpool F.C. in Brazil — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 3,469,512 people in Brazil.

#62among Soccer in Brazil#48among Team in Brazil#136in Sports

The average Liverpool F.C. fan in Brazil is 33.5 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Top brand affinities include Seleção Brasileira, Sofascore, Betano, with strongest over-indexing on Seleção Brasileira (6.17× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Liverpool F.C. fan in Brazil is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liverpool F.C. profile in Brazil.

Audience size
3.5M
in Brazil
Gender
32.2%♀
67.8% male
Age
33.5
average years
Country rank
#1977
Team in Brazil
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liverpool F.C. fans

32.2% are female, 67.8% are male, average age 33.5.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Liverpool F.C. audience in Brazil
MetricValue
Female32.2%
Male67.8%
Average age33.5
Estimated audience size3,469,512
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Liverpool F.C. audience in Brazil
Age bracketShare%
16-1932%
20-2926%
30-3918%
40-4912%
50+11%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Liverpool F.C. audience comes from Brazil.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom20.0%
United States11.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liverpool F.C. audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~100K2.17×
02Maranhão~200K2.02×
03Pará~200K1.47×
04Piauí~70K1.44×
05Tocantins~30K1.27×
06Roraima~10K1.13×
07Acre~10K0.98×
08Bahia~200K0.97×
09Mato Grosso~60K0.96×
10Rondônia~30K0.94×
11Alagoas~50K0.92×
12Rio de Janeiro~300K0.90×
13Paraíba~60K0.90×
14Sergipe~30K0.89×
15Pernambuco~100K0.87×
16Rio Grande do Norte~50K0.85×
17Amapá~10K0.85×
18Goiás~100K0.83×
19Rio Grande do Sul~200K0.82×
20Ceará~100K0.81×
21Espírito Santo~60K0.80×
22Mato Grosso do Sul~40K0.80×
23Minas Gerais~300K0.79×
24Paraná~100K0.70×
25Santa Catarina~100K0.69×
26Federal District~40K0.66×
27São Paulo~600K0.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
#·InterestCategoryAffinity×
01Seleção BrasileiraSports6.17×
02Carlo AncelottiSports6.17×
03Memphis DepaySports6.05×
04SofascoreSports5.65×
05LIVGames4.77×
06UEFA Europa LeagueSports4.07×
07Serie ASports3.11×
08EndrickSports3.01×
09UEFA Champions LeagueSports2.86×
10Manchester City F.C.Sports2.85×
11Al Nassr FCSports2.76×
12FIFA World CupSports2.54×
13NeymarSports2.49×
14Copa do BrasilSports2.44×
15Cristiano RonaldoSports2.30×
16BetanoGames2.25×
17Real Madrid C.F.Sports2.02×
18Sociedade Esportiva PalmeirasSports1.70×
19CR Vasco da GamaSports1.62×
20Cruzeiro Esporte ClubeSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.07×
Risk AppetiteTHRILL1.05×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.70×
SustainabilityBALANCE0.71×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liverpool F.C. have in Brazil?

Liverpool F.C. has an estimated audience of 3,469,512 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

02

What is the gender split and age of Liverpool F.C. fans?

32.2% of Liverpool F.C. fans are female, 67.8% are male, with an average age of 33.5 years.

03

Which brands do Liverpool F.C. fans like most?

Liverpool F.C. fans show strongest brand affinity for Seleção Brasileira (6.17×), Sofascore (5.65×), and Betano (2.25×) over the country average.

04

Where do Liverpool F.C. fans live in Brazil?

Liverpool F.C. fans in Brazil are most concentrated in São Paulo (reach ~600K), Rio de Janeiro (reach ~300K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liverpool F.C. fans also like?

Beyond Liverpool F.C. itself, the audience over-indexes on Sofascore (5.65×), Betano (2.25×), Memphis Depay (6.05×), and Neymar (2.49×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Brazil

See Liverpool F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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