Top 50 Games brands in Brazil
This curated ranking covers the 50 largest games brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,700 games brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Betano, Games and Video games lead the list with a combined estimated audience of 111,480,589 people. Across all 50 entries the average audience size is 8,412,323, and the largest, Betano, reaches around 55,349,888 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Betano |
55,349,888 | 53.6% | Betting | Games |
| 2 |  Games |
32,653,196 | 4.0% | Lifestyle cluster | Games |
| 3 |  Video games |
23,477,505 | 4.3% | Gaming genre | Games |
| 4 |  Toys |
14,511,071 | 4.2% | Games | |
| 5 |  Ultimate Fighting Championship (video game) |
13,912,500 | 8.0% | Games | |
| 6 |  Mobile game |
12,690,950 | 4.6% | Gaming genre | Games |
| 7 |  Stronghold (1993 video game) |
12,020,575 | 84.4% | Games | |
| 8 |  Online games |
11,620,450 | 4.2% | Gaming genre | Games |
| 9 |  Mega-Sena |
11,185,136 | 94.5% | Lottery | Games |
| 10 |  Gamer |
10,079,446 | 4.8% | Games | |
| 11 |  First-person shooter games |
9,623,967 | 3.9% | Gaming genre | Games |
| 12 |  Loterias da CAIXA |
8,370,262 | 99.2% | Software | Games |
| 13 |  Roblox |
8,324,012 | 6.5% | Video game | Games |
| 14 |  Betfair |
7,843,332 | 28.7% | Betting | Games |
| 15 |  Staiy |
7,711,357 | 98.3% | Social media influencer | Games |
| 16 |  Puzzle video games |
7,396,404 | 4.7% | Gaming genre | Games |
| 17 |  BetMGM |
7,383,642 | 37.1% | Betting | Games |
| 18 |  Card games |
7,307,364 | 4.3% | Gaming genre | Games |
| 19 |  Steam |
7,229,739 | 5.8% | Games | |
| 20 |  Gambling |
7,012,438 | 3.0% | Games | |
| 21 |  Xbox |
6,836,209 | 9.9% | Console | Games |
| 22 |  Flight simulator |
6,748,840 | 27.2% | Gaming genre | Games |
| 23 |  Epic Games |
6,386,076 | 7.9% | Games | |
| 24 |  CrazyGames |
6,351,394 | 5.3% | Games | |
| 25 |  Sweepstakes |
6,144,844 | 10.4% | Gaming genre | Games |
| 26 |  Role-playing games |
5,954,378 | 3.4% | Gaming genre | Games |
| 27 |  Playstation 5 |
5,726,045 | 8.9% | Console | Games |
| 28 |  Quiz |
5,523,793 | 6.1% | Games | |
| 29 |  Action games |
5,426,577 | 3.6% | Gaming genre | Games |
| 30 |  PlayStation |
5,303,243 | 8.2% | Console | Games |
| 31 |  Online poker |
5,093,523 | 4.7% | Gaming genre | Games |
| 32 |  Fortnite |
5,057,681 | 5.1% | Shooter | Games |
| 33 |  League of Legends |
5,037,513 | 6.5% | Online game | Games |
| 34 |  PC game |
4,992,740 | 4.2% | Games | |
| 35 |  Twitch |
4,894,955 | 3.4% | Social media | Games |
| 36 |  Pac-Man (Atari 2600) |
4,566,693 | 20.4% | Games | |
| 37 |  Online gambling |
4,387,421 | 5.8% | Gaming genre | Games |
| 38 |  Crunchyroll |
4,314,069 | 9.4% | Games | |
| 39 |  Call of Duty |
4,178,385 | 5.4% | Shooter | Games |
| 40 |  Simulation games |
4,166,283 | 4.4% | Gaming genre | Games |
| 41 |  Crossword |
4,082,862 | 5.6% | Video game | Games |
| 42 |  Paradise (video game) |
4,000,229 | 14.0% | Games | |
| 43 |  Sports games |
3,976,780 | 3.2% | Gaming genre | Games |
| 44 |  Strategy games |
3,970,317 | 3.4% | Gaming genre | Games |
| 45 |  Crazy Games |
3,847,203 | 6.0% | Online game | Games |
| 46 |  Massively multiplayer online role-playing games |
3,657,775 | 3.0% | Gaming genre | Games |
| 47 |  Board games |
3,592,364 | 2.8% | Gaming genre | Games |
| 48 |  Minecraft |
3,575,560 | 5.0% | Open world game | Games |
| 49 |  Racing games |
3,561,974 | 3.6% | Gaming genre | Games |
| 50 |  Divinity |
3,557,203 | 20.0% | Role playing | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in Brazil?
Betano currently leads with an estimated audience of 55,349,888 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.