A data profile of the people who buy, follow and care about Xbox in Brazil — modelled from more than twelve digital signal sources. Xbox has an estimated audience of 6,403,107 people in Brazil.
The average Xbox fan in Brazil is 32.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Epic Games, Neymar, Superman, with strongest over-indexing on Epic Games (3.96× the country average).
Demographically, the Xbox audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Xbox fan in Brazil is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Epic Games.
The key figures that characterise the Xbox profile in Brazil.
37.3% are female, 62.7% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 32.3 |
| Estimated audience size | 6,403,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Xbox audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 9.1% |
| Mexico | 6.0% |
Where the Xbox audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.17× | |
| 02 | Amazonas | ~100K | 1.15× | |
| 03 | Alagoas | ~100K | 1.15× | |
| 04 | Sergipe | ~80K | 1.14× | |
| 05 | Rondônia | ~60K | 1.14× | |
| 06 | Pernambuco | ~300K | 1.13× | |
| 07 | Mato Grosso | ~100K | 1.11× | |
| 08 | Paraíba | ~100K | 1.10× | |
| 09 | Rio Grande do Norte | ~100K | 1.08× | |
| 10 | Maranhão | ~200K | 1.05× | |
| 11 | Goiás | ~300K | 1.04× | |
| 12 | Acre | ~20K | 1.03× | |
| 13 | Pará | ~200K | 1.02× | |
| 14 | Bahia | ~400K | 1.01× | |
| 15 | Mato Grosso do Sul | ~90K | 0.98× | |
| 16 | Espírito Santo | ~100K | 0.97× | |
| 17 | Piauí | ~90K | 0.97× | |
| 18 | Ceará | ~300K | 0.96× | |
| 19 | Minas Gerais | ~600K | 0.94× | |
| 20 | Roraima | ~20K | 0.93× | |
| 21 | São Paulo | ~1.5M | 0.90× | |
| 22 | Rio de Janeiro | ~500K | 0.89× | |
| 23 | Rio Grande do Sul | ~300K | 0.89× | |
| 24 | Santa Catarina | ~300K | 0.87× | |
| 25 | Paraná | ~300K | 0.86× | |
| 26 | Tocantins | ~30K | 0.77× | |
| 27 | Federal District | ~80K | 0.74× |
The strongest cross-interests of the Xbox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Call of Duty: Modern Warfare 2 | Games | 7.85× | ||
| 02 | Counter-Strike: Global Offensive | Games | 4.77× | ||
| 03 | Xbox Game Pass | Games | 4.48× | ||
| 04 | Twitch | Games | 4.32× | ||
| 05 | Dota 2 | Games | 4.02× | ||
| 06 | Epic Games | Games | 3.96× | ||
| 07 | Call of Duty | Games | 3.92× | ||
| 08 | Apple TV | Movies & TV | 3.63× | ||
| 09 | League of Legends | Games | 3.59× | ||
| 10 | Fortnite | Games | 3.37× | ||
| 11 | Gaming computer | Technology & Electronics | 3.07× | ||
| 12 | Steam | Games | 2.74× | ||
| 13 | Mobile game | Games | 2.66× | ||
| 14 | Batman | Movies & TV | 1.88× | ||
| 15 | Scooby-Doo | Movies & TV | 1.80× | ||
| 16 | Superman | Movies & TV | 1.77× | ||
| 17 | Premier League | Sports | 1.71× | ||
| 18 | UEFA Champions League | Sports | 1.67× | ||
| 19 | Neymar | Sports | 1.62× | ||
| 20 | Cristiano Ronaldo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.91× | |
| Social Media Usage | JOY | 1.40× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Community Orientation | OPEN | 0.69× | |
| Indulgence | JOY | 0.70× |
Xbox's target market in Brazil covers an estimated 6,403,107 people, concentrated in São Paulo and Minas Gerais.
37.3% of the Xbox audience are female, 62.7% are male, with an average age of 32.3 years.
Xbox fans show strongest brand affinity for Epic Games (3.96×), Neymar (1.62×), and Superman (1.77×) over the country average.
Xbox fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Xbox itself, the audience over-indexes on Neymar (1.62×), Superman (1.77×), Twitch (4.32×), and Mobile game (2.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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