Games audiences in United Kingdom

The strongest Games audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Games in United Kingdom — full ranking

Top Games audiences

  1. Games (31.5M)
  2. Video games (21.6M)
  3. Toys (16.8M)
  4. National Lottery (United Kingdom) (14.8M)
  5. National Lottery (13.8M)
  6. National Lottery (Ireland) (13.6M)
  7. Betfred (13.6M)
  8. Gambling (13.5M)
  9. William Hill (bookmaker) (13.2M)
  10. Paddy Power (13.1M)
  11. Sky Bet (11.5M)
  12. Online games (11.3M)
  13. Mobile game (10.6M)
  14. First-person shooter games (9.6M)
  15. Sky Vegas (9.4M)
  16. Exhibition game (8.4M)
  17. Betfair (8.4M)
  18. Gala Bingo (8.1M)
  19. Casino (7.7M)
  20. Crossword (7.4M)
  21. Ladbrokes (7M)
  22. Gamer (6.8M)
  23. CrazyGames (6.7M)
  24. Card games (6.5M)
  25. Puzzle video games (6.5M)
  26. Postcode lottery (6.3M)
  27. Sports betting (6.3M)
  28. Mecca Bingo (6.2M)
  29. Online gambling (6.1M)
  30. Quiz (5.7M)
  31. Role-playing games (5.5M)
  32. BetVictor (5.5M)
  33. Board games (5.5M)
  34. EA Sports FC (5.5M)
  35. Lottery (5.4M)
  36. Action games (4.7M)
  37. Slot machine (4.6M)
  38. Adventure game (4.5M)
  39. Pokémon (4.4M)
  40. Online poker (4.3M)
  41. Sports games (4.1M)
  42. Twitch (4.1M)
  43. Boylesports (4M)
  44. Crazy Games (4M)
  45. Racing games (3.8M)
  46. Fortnite (3.8M)
  47. Bingo (U.S.) (3.8M)
  48. Strategy games (3.7M)
  49. PC game (3.7M)
  50. 32Red (3.7M)

Other categories in United Kingdom

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