Rascasse Audience Intelligence

Games audiences in United Kingdom

The strongest Games audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Games audiences ranked 21categories in United Kingdom 2026data year
Section 01

Top Games audiences

The strongest Games audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Games in United Kingdom — full ranking

  1. Games31.5M
  2. Video games21.6M
  3. Toys16.8M
  4. National Lottery (United Kingdom)14.8M
  5. National Lottery13.8M
  6. National Lottery (Ireland)13.6M
  7. Betfred13.6M
  8. Gambling13.5M
  9. William Hill (bookmaker)13.2M
  10. Paddy Power13.1M
  11. Sky Bet11.5M
  12. Online games11.3M
  13. Mobile game10.6M
  14. First-person shooter games9.6M
  15. Sky Vegas9.4M
  16. Exhibition game8.4M
  17. Betfair8.4M
  18. Gala Bingo8.1M
  19. Casino7.7M
  20. Crossword7.4M
  21. Ladbrokes7M
  22. Gamer6.8M
  23. CrazyGames6.7M
  24. Card games6.5M
  25. Puzzle video games6.5M
  26. Postcode lottery6.3M
  27. Sports betting6.3M
  28. Mecca Bingo6.2M
  29. Online gambling6.1M
  30. Quiz5.7M
  31. Role-playing games5.5M
  32. BetVictor5.5M
  33. Board games5.5M
  34. EA Sports FC5.5M
  35. Lottery5.4M
  36. Action games4.7M
  37. Slot machine4.6M
  38. Adventure game4.5M
  39. Pokémon4.4M
  40. Online poker4.3M
  41. Sports games4.1M
  42. Twitch4.1M
  43. Boylesports4M
  44. Crazy Games4M
  45. Racing games3.8M
  46. Fortnite3.8M
  47. Bingo (U.S.)3.8M
  48. Strategy games3.7M
  49. PC game3.7M
  50. 32Red3.7M
Section 02

Other categories in United Kingdom