Rascasse Audience Intelligence

Games audiences in United Kingdom

The strongest Games audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Games audiences ranked 21categories in United Kingdom 2026data year
Section 01

Top Games audiences

The strongest Games audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Games in United Kingdom — full ranking

  1. Games31.5M
  2. Video games21.6M
  3. Toys16.8M
  4. National Lottery (United Kingdom)14.8M
  5. National Lottery13.8M
  6. National Lottery (Ireland)13.6M
  7. Betfred13.6M
  8. Gambling13.5M
  9. William Hill (bookmaker)13.2M
  10. Paddy Power13.1M
  11. Sky Bet11.5M
  12. Online games11.3M
  13. Mobile game10.6M
  14. Sky Vegas9.8M
  15. First-person shooter games9.6M
  16. Betfair8.9M
  17. Gala Bingo8.8M
  18. Exhibition game8.4M
  19. Casino7.7M
  20. Crossword7.4M
  21. Ladbrokes7.2M
  22. Postcode lottery7M
  23. CrazyGames6.9M
  24. Gamer6.8M
  25. Mecca Bingo6.7M
  26. Card games6.5M
  27. Puzzle video games6.5M
  28. Sports betting6.3M
  29. Online gambling6.1M
  30. EA Sports FC5.8M
  31. Quiz5.7M
  32. BetVictor5.6M
  33. Role-playing games5.5M
  34. Board games5.5M
  35. Lottery5.4M
  36. Action games4.7M
  37. Slot machine4.6M
  38. Adventure game4.5M
  39. Pokémon4.4M
  40. Online poker4.3M
  41. Boylesports4.1M
  42. Crazy Games4.1M
  43. Sports games4.1M
  44. Twitch4M
  45. Racing games3.8M
  46. Bingo (U.S.)3.8M
  47. Strategy games3.7M
  48. Fortnite3.7M
  49. PC game3.7M
  50. 32Red3.6M
Section 02

Other categories in United Kingdom